Google’s helpful content update aims to better reward content where visitors feel they’ve had a satisfying experience. This update requires quality content and a strong SEO strategy too. MarketingProfs contributor James De Roche has published an article featuring five SEO mistakes that should be avoided to meet the helpful content update guidelines. He says, “Here’s what the traps are—and what to do instead. 1. Longer content isn’t always better content Since the “skyscraper technique” has become the norm, marketers have become increasingly focused... [...]

Exposure Ninja has published ‘Beginner’s Guide to Google Analytics 4’ explaining the new Google Analytics version. This guide covers the following: What is Google Analytics 4? Should I switch to Google Analytics 4? What’s Changed – Universal Analytics Vs. Google Analytics 4 How to set up Google Analytics 4 Views and Data Streams Google Analytics 4 Dashboard Overview Reports Snapshot Real-Time Overview report Life Cycle reports Acquisition reports Engagement Reports Monetisation Reports Retention Report Demographic Reports Tech Reports Library Building Comparisons Event Tracking Google... [...]

In its series explaining various Google Ranking factors, Search Engine Journal contributor Kayle Larkin has published an article explaining whether Nofollow links are a Google Ranking Factor. She says, “At face value, the average website user cannot tell whether a link is Nofollow or Dofollow. You can copy or click on a Nofollow link just the same as they do any other link on the web. Behind the scenes, however, there is quite a big difference. Google considers Dofollow links a vote of confidence and trust for the information shared on that webpage. These are ranking factors. Nofollow links... [...]

Google Search Central has published a new video answering the question ‘Does Google ignore hashtags in a URL?‘. The Google team says, “Learn if Googlebot ignores what’s behind the hashtag or number symbol when crawling and indexing the web. John shares how pages with JavaScript sometimes handle these differently.”  [...]

In its series explaining various Google Ranking factors, Search Engine Journal contributor Miranda Miller has published an article explaining whether Author Authority is a Google Ranking Factor. She says, “When determining the overall quality of a webpage and how well it answers a search query, Google emphasizes E-A-T. That is Expertise, Authoritativeness, and Trustworthiness. But does this include the E-A-T of the author? Does it matter if the piece was written by a genuine expert rather than a recent journalism graduate? Author authority is a concept that has been around for years. And... [...]

A meta description is an HTML element that provides a brief summary of a web page. A page’s meta description tag is displayed as part of the search snippet in a search engine results page (SERP) and is meant to give the user an idea of the content that exists within the page and how it relates to their search query. Neil Patel has published a new video ‘How Google Wants You to Create Meta Descriptions’ explaining how to write meta descriptions for Google Search. He says, “How Google wants you to create meta descriptions. Have you ever done a search on Google and notice... [...]

MOZ has published the latest episode of Whiteboard Friday video ‘Measuring E-A-T?’ featuring Lily Ray. The MOZ team says, “The level of trust users have in your brand’s expertise is an important component when vying for that #1 spot, but Google has been ambiguous about what E-A-T (expertise-authoritativeness-trustworthiness) actually is, and how it plays into your SERP rankings. In today’s episode of Whiteboard Friday, Lily Ray discusses the ways in which you can prove that all important “E” – expertise.” MOZ    [...]

In the Search Engine Journal series explaining various Google ranking factors, Kristi Hines has published an article weighing Spelling & Grammar as Google ranking factors. She says, “Spelling and grammar are not direct Google ranking factors. However: They are important signals to users of your website about its quality, and you should care more about that than whether the algorithm counts them. Google is not the only search engine, and they might be ranking factors for other search engines. A perfect editing job may not impact your rankings in Google search, but it can help with other... [...]

Watch Neil Patel’s latest video ‘Google’s Helpful Content Update’ to explore the most recent helpful content update from Google. He says, “Google’s helpful content update. Have you noticed that when you search, some of the content that is ranked on Google is just obviously written for search engines. And when you read that content it provides little to no value. Some of those pieces of content contain even tons of keywords that don’t really flow within the article. ” Neil Patel’s Blog  [...]

Google Business Profile is an easy-to-use tool for businesses and organizations to manage their online presence across Google. MOZ has published the ‘Beginner’s Guide to Google Business Profiles’. Miriam Ellis says, “Your comprehensive Google Business Profile (GBP) will most typically appear when you search for a business by its brand name, often with a city name included in your search language (e.g. “Amy’s Drive Thru Corte Madera”). In some cases, GBPs will show for non-branded searches as well (e.g. “vegan burger near me”). This can happen if there is low competition... [...]