Search Engine Journal contributor Roger Montti has published an article explaining Google’s updated Article Structured Data Guidelines. He says, “Google updated its Article structured data guidelines to reflect that they dropped the AMP requirement and changed the image guidelines for Top Stories eligibility. Three changes to the guidelines make it clear that eligibility for the top stories section that can dominate the top of the search results became accessible for more publishers. Why Top Stories is Important Top stories is a way for Google to feature fresh news content in the search... [...]
Archive for the 'Google News' Category
Segmentation in Google Analytics 4 allows you to know your customers and their activities on your websites. It allows you to identify their demographics, content interest, behavior, etc. Martech contributor Samantha Barneshas shared 3 ways to do segmentation in Google Analytics 4. She says, “You can create a set of rules to design conditions about who and what to include in a particular group. There’s more than one to explore and each has its appropriate use case: Comparisons. Explorations. Audiences. You can think of them as a funnel from broad exploration, to visual analysis, to taking... [...]
As ROI continues to be a challenge for digital marketers, it’s more important than ever to find ways to determine the impact and measure the value of influencer marketing efforts. That’s where affiliate marketing comes in. Adweek is hosting a webinar ‘Maximize Your Influencer Marketing ROI’ on Tuesday, September 20, 2022, at 1.00 pm EDT. The Adweek team says, “Hear directly from Awin’s influencer marketing manager Carissa Flinders on how to merge your affiliate and influencer marketing efforts to achieve optimal ROI. You’ll find out: Why tracking and attribution via the... [...]
Content is meant for the users. It should address their needs. This is what the latest Google’s helpful content update is all about. The Google Search Central team says, “Google Search is always working to better connect people to helpful information. To this end, we’re launching what we’re calling the “helpful content update” that’s part of a broader effort to ensure people see more original, helpful content written by people, for people, in search results. Below is more about the update and things creators should consider. Focus on people-first content The... [...]
A lot of marketers agree that the old UA bounce rate metric was a poor indicator of performance. The new Google Analytics 4 allows users to access the bounce rate metric. Hallam contributor Jonathan Ellins has published an article explaining where the bounce rate is in GA4. He says, “The bounce rate in Google Analytics 4 is a far more useful metric as it indicates how many users simply didn’t find what they were looking for and either quit their browser tab or, for example, pressed the back button to go back to a previous list of search results. It’s really important to segment different... [...]
Search Engine Journal has published a new episode of Search Engine Journal Show podcast ‘Google Analytics 4 – More Than SEO’ featuring Krista Seiden. Loren Baker says, “In the past few episodes, we’ve discussed the SEO and organic tracking implications of the switch from Universal Analytics to Google Analytics 4, but how does GA 4 help with paid campaigns, affiliate campaigns, Google Ads, campaign tracking with IDs, etc.? Krista Seiden of KS Digital and former VP at Quantcast joined me on the SEJ Show to discuss the benefits and advantages of GA 4 for paid campaigns plus... [...]
Search Engine Journal has published the second edition of its e-book ‘Google Ranking Factors: Fact or Fiction’. The SEJ team says, “The second edition of our Ranking Factors e-book is here to address a simple question with many complex answers: Is it a ranking factor? To help you plan SEO campaigns and make the most of your budget, each chapter of this e-book covers: The claims about each element of SEO. The evidence about that element’s status as a ranking factor. Our final verdict and reasoning. The second edition includes 25 updated chapters to reflect the ongoing evolution... [...]
Inflow contributor Mike Belasco has published a step-by-step guide on ‘Google Analytics 4 Setup’. He says, “In today’s guide, we’re sharing that process with you, including a helpful GA4 eCommerce Tracking Toolkit to kickstart your efforts. Read through it now to start configuring your own accounts, or to give your agency a headstart with its operations. And, if you ever need help with your Google Analytics 4 setup, Inflow is always here. TABLE OF CONTENTS How GA4 Tracking Differs from UA How to Set Up Google Analytics 4: The Basics Create Your GA4 Property Set Up... [...]
Local SEO Guide has published a comprehensive article on ‘Google Analytics 4 vs Universal Analytics’ explaining what is changing with the widespread acceptance of GA4. This article covers the following: What is Google Analytics? Does Google Analytics 4 (GA4) use cookies? Google Analytics 4 benefits What you will lose when you change to GA4 Adding a Google Analytics 4 property (to a site that already has Analytics) How to set up a new GA4 property (for a site that doesn’t have Analytics) How to create a GA4 account. Google Analytics 4 vs Universal Analytics: Everything you need to... [...]
Digital Mantis, Inc. contributor David Vanhee has published a new guide on ‘Custom Alerts In Google Analytics 4’. This guide covers the following: What are custom alerts in Google Analytics? Custom alerts in UA and GA4 Where can you find custom alerts in UA? How to activate suggested custom alerts in GA4? GA4 custom insights VS GA3 custom alerts How to edit a custom insight alert in GA4? 6 tips to get the most out of GA custom alerts Key takeaways: custom alerts in Google Analytics. Custom Alerts In Google Analytics 4 Digital Mantis, Inc. [...]