Influencer Intelligence has released a new report ‘What is the ROI on Influencer Marketing?’. With the evolution of the influencer marketing industry continuing at a rapid rate, calculating the ROI and value of influencer-led activities is an ongoing challenge. This whitepaper aims to equip marketers with knowledge and insight to measure campaigns confidently and understand the data available to create meaningful benchmarks, that can be applied to improve campaign strategy going forward. What is the ROI on Influencer Marketing? Influencer Intelligence [...]
Archive for the 'Google News' Category
Google has published a new guide ‘Drive sales, leads and web traffic with Video’ to help marketers get the most from their websites. The Google Ads team says, “People are turning to digital platforms like YouTube for shopping inspiration and product discovery. In fact, 70% of viewers say they’ve purchased products they found on YouTube. Whether they’re discovering a product or making a purchase, people are turning to digital platforms like YouTube for shopping inspirations. In fact, a study showed that YouTube viewers are twice as likely to go in-store or online to buy something... [...]
Search Engine Land’s Barry Schwartz has published a post reporting Google’s new featured snippet layouts test run. He says, “Google has recently been testing new formats, layouts and interfaces for its featured snippet slot in the search results. Generally, Google shows a single source for a featured snippet but since 2018 Google has occasionally shown multifaceted featured snippets for some queries. Many featured snippets. Google is testing showing many featured snippets, more than one, more than two – but up to four different featured snippets. Here are some tests spotted... [...]
Search Engine Journal has published the replay of the ‘Google Algorithm Updates & Local SEO: 6 Top Tips from Experts’ webinar. Heather Campbell says, “With local SEO, Google uses a separate ranking algorithm that considers various factors to produce the best results – and we have the latest information on Google’s algorithm updates. On April 6, I moderated a sponsored webinar presented by Justin Meredith, Digital Marketing Evangelist at Birdeye, and Steve Wiideman, CEO & Sr. Search Strategist at the Wiideman Consulting Group. They dove into the latest search algorithm... [...]
Topics is Google’s proposed privacy-friendly replacement for third-party cookies. It’s a browser-based system that assigns a user a set of interests according to the websites they have visited. Merkle contributor Grant Nych has published an article explaining what Google Topics means for Dynamic Creative Optimization (DCO). He says, “With Google Topics, DCO remains just as powerful a tool as before. The goal of DCO is to combine media and creative in a way that maximizes performance and scale to reduce production costs and timelines, and Topics enables marketers to continue... [...]
HubSpot has published ‘The Ultimate Guide to Influencer Marketing’ to enable marketers to get started with influencer marketing. Download this guide to learn the following: Email templates for influencer outreach (included!) Why and how influencer marketing moves the needle Measuring success from influencer campaigns (template included!) The do’s and don’ts of working with influencers The ins and outs of paying influencers, and what standard rates are Setting up a successful affiliate marketing program. The Ultimate Guide to Influencer Marketing HubSpot [...]
The Digital Marketing Institute has made available the replay of its ‘GA4 Essentials’ webinar with Neil Patel brands. Christopher Coomer says, “What is all the fuss about GA4 and how much do marketers need to know about it? How does it differ to earlier versions of Google Analytics? Christopher Coomer of Neil Patel Accel joined us for a webinar and in-depth discussion that covers what you need to know now to get started with GA4. You can also view and download Chris’s GA4 Essentials presentation. The webinar is brought to you in collaboration with Neil Patel Brands –... [...]
Search Engine Land is hosting a webinar ‘Get a Jumpstart with Google Analytics 4’ on Thursday, June 16, 2022. The SEL team says, “Ready or not, Universal Analytics is sunsetting next year. While there is still some time to prepare, marketers should start moving over to Google Analytics 4 now. Because GA4 operates across platforms and is designed with privacy at its core, it can provide a better user experience for marketers. But there is a learning curve involved in understanding the stark differences between GA4’s and UA’s interfaces. Join experts from iQuanti and learn... [...]
Digital Marketing Institute contributor Cathal Melinn has published a guide titled ‘A Guide to GA4 vs Universal Analytics’ showing where you can find familiar reports in the new GA4 environment. Cathal Melinn says, “This article acts as a guide to GA4 for marketers who use Universal Analytics and is written to help show where you can find familiar reports in the new GA4 environment. So, when Google shuts down Universal Analytics, you will have the knowledge you need to hit the ground running with Google Analytics 4. You might also like to watch our TeamTalk explaining the key... [...]
Neil Patel has published a new video ‘One Quick Hack to Rank #1 of Google’ sharing a strategy to improve Google search rankings. He says, “Quick hack to rank number one on Google. Have you ever hit up a website and asked them to link to you? They probably ignored you. Random sites won’t link to you, but you need these links to rank higher. And if you can’t get them you’re pretty much going to struggle to rank really high on Google. Links are currency like votes. ” Neil Patel’s Blog [...]