Search Engine Journal has published a new e-book ‘Google Ranking Factors: Fact or Fiction’. This 85-chapter e-book explains Google ranking factors in detail. The SEJ team says, “The Search Engine Journal team has spent more than 200 hours researching and compiling our findings on 88 signals that have been declared, at one point or another in time, to definitively be Google ranking factors. And now you can read our results in Google Ranking Factors: Fact or Fiction. With this investigation into the validity of supposed ranking signals, our team has done its best to avoid guesses... [...]

The term E-A-T stands for expertise, authoritativeness, and trustworthiness. YMYL stands for Your Money or Your Life. YMYL content and sites have a higher potential to affect the finances or well-being of searchers. seoClarity contributor Mark Traphagen has published a video explaining Google E-A-T and YMYL in SEO. He says, “Here’s how E-A-T and YMYL come together. The more YMYL a site or page is, the more weight raters are told to give E-A-T. This has been a long-time concern of Google’s, as exemplified by the Google authorship experiment from 2011 to 2014, where content authors... [...]

Influencer Marketing helps you reach a relevant audience build trust and credibility and broaden your business reach. Sideqik and Social Media Today have published a new e-book ‘The Top 5 Influencer Marketing Questions—Answered’. The Sideqik team says, “Don’t expect the rise of influencer marketing to stop anytime soon. The market has doubled in size since 2019, reaching $13.8 billion in 2021—and 93% of marketers say they now use influencer marketing. So, how do you launch an influencer marketing program? Whether you’re just starting out or you aren’t sure if you’re... [...]

Search Engine Journal contributor Dan Taylor has published ‘A Complete Guide to the Google Penguin Algorithm Update’ featuring the complete history of Google’s Penguin algorithm and how it impacted the practice of SEO. He says, “There have been a number of updates and refreshes to the Penguin algorithm since it was launched in 2012, and possibly a number of other tweaks that have gone down in history as unknown algorithm updates. Google Penguin 1.1: March 26, 2012 This wasn’t a change to the algorithm itself, but the first refresh of the data within it. In this instance,... [...]

Google Ads has published a new guide called ‘Unlock the Power of Search’ highlighting best practices on how to use automation to reach customers. This guide covers the following: The keyword challenge Google Ads keyword matching How we understand language and intent How Google Ads keyword matching works Reaching the right customers with your keywords How to find more queries that perform Setting the optimal bid for each user Why it’s critical to use Smart Bidding with broad match How broad match helps Smart Bidding perform better Comparing the costs of exact match and broad match Creating... [...]

Relationship building is an essential process to grow your business. Especially when you are able to stay on great terms with your customers and influencers, the chances go up. Copyblogger’s Sonia Simone has published an article on the secret to relationship building with influencers. She says, “When you’re online, publishing content and interacting with your fellow humans, you develop a collection of what we can call assets. You have a website, hopefully on your own domain. You probably have some social media accounts. A list for email marketing is invaluable. You might have a... [...]

The Google May 2022 Core Update was announced on May 25, 2022. The core updates are changes Google makes to improve Search overall and keep pace with the changing nature of the web. Semrush contributor Mordy Oberstein has published an article highlighting the initial impact of the May 2022 Core Update. He says, “One day after Google officially announced the May 2022 Core Update, the Semrush Sensor caught significantly high levels of rank fluctuations. However, the initial burst of extremely high rank volatility lasted only one day. This is similar to volatility patterns exhibited both... [...]

Google Analytics powers up your understanding of how your websites are performing. In-depth understanding of GA4 can help you further improve your site performance. Koozai has published a new video ‘How To Modify Charts In GA4’ highlighting how you can modify charts in Google Analytics 4. Click here to watch the video tutorial. Koozai  [...]

Google Analytics 4 is an analytics service that enables you to measure traffic and engagement across your websites and apps. Search Engine Land contributor David Ogletree has published Google Analytics 4 Guide for PPC. He says, “One of the main concepts of GA4 is differentiating between user engagement and session engagement. The main difference is that user engagement statistics can span more than one session. A session engagement includes data for each session. GA4 is all about engagement. The biggest difference you will notice in GA4 is that the bounce rate is gone. It has been replaced... [...]

User-generated content (UGC) is considered a valuable entity as it helps you boost the content value of your website by adding new perspectives and engaging information from your visitors or customers. Search Engine Journal contributor Kristi Hines has answered this important question – Is User-Generated Content A Google Ranking Factor? She says, “What is user-generated content? UGC can be text, images, video, or some other form of content (e.g., blog comments, forum posts, product reviews) that has been created for a brand, business, or publication by someone not associated with... [...]