Third-Party Cookies are becoming a controversial way for marketers to track their customers. HubSpot has published a new video ‘Google Third-Party Cookie Removal: What Marketers Should Do NOW’. The HubSpot team says, “In this video, we dive into Chrome’s upcoming third-party cookies ban and what it means for online marketers. Learn about the implications of the ban and find out which tips you can use to make sure your marketing campaigns are still effective!” HubSpot  [...]

Google has the largest search engine market share with more than 85% of global traffic. With the right keyword selection and content, you can make the most of your SEO efforts. Search Engine Journal contributor Kristen M. Vaughn has shared 12 strategies to improve your Google keyword rankings. She says, “Let’s take a closer look at various ranking factors and discuss how you can more effectively use keywords to drive search traffic. 1. Measure Your Rankings The first (and probably the most obvious) place to start is measuring your rankings. Without a solid understanding of your baseline... [...]

Google Marketing Live 2022 was held on Tuesday, May 24. Search Engine Journal contributor Matt G. Southern has published an article highlighting 16 announcements from Google Marketing Live 2022. He says, “Google Marketing Live kicked off today with a keynote address, which included the announcement of 16 changes and additions to Google Ads. Here’s everything you need to know to get caught up with today’s announcements. Video Ads Updates More Ads In YouTube Shorts Video action campaigns and App campaigns are now rolling out on YouTube Shorts worldwide. Later this year, product feeds will... [...]

Google is hosting the ‘Google Marketing Live’ on Tuesday, May 24, 2022. The following is the speaker lineup for the event. This event will feature the following sessions: Google Marketing Live Keynote Automation—an agile approach Chart your next destination for ads growth Propel your privacy strategy with the latest insights Stay ahead of the curve with Search and Automation and more. Google Marketing Live  [...]

By installing Google Analytics on your site, you can track how well you are bringing potential clients to the site and your success in converting users into clients. Forbes contributor Peter Boyd has published an article on using Google Analytics to track your SEO efforts. He says, “It is important to keep track of analytic data from your website on a regular basis. Many of the law firms I’ve worked with chart their progress monthly in areas such as the number of newsletter sign-ups, bounce rate (i.e., how quickly a user left the site) and most-viewed blog posts. The precise metrics... [...]

Search Engine Land contributor Krista Seiden has published an article on generating a Google Analytics 4 landing page report in 10 easy steps. She says, “Want to make your own landing page report in Google Analytics 4, but not sure how? Then this article is for you. Read on to learn how you can make your own landing page report in GA4 in a few simple steps. Step 1: Start from a similar template. In this case, the Pages and Screens report in GA4. Then click Customize Report in the upper right corner. Step 2: Click in to edit the included dimensions and Click “Add dimension”. Scroll... [...]

MoreVisibility is hosting a webinar ‘Google Analytics 4 Takeover: Be Prepared’ on Thursday, May 12, 2022, at 1.00 pm EST. The MoreVisibility team says, “What You’ll Learn How to get started with Google Analytics 4 (GA4) Ideas to avoid data loss when Universal Analytics is sunset Top differences between Universal Analytics & GA4 and how to solve them Tips for using Standard Reports and setting up Custom Reports in GA4.” Google Analytics 4 Takeover: Be Prepared MoreVisibility  [...]

MoreVisibility is hosting a webinar ‘Google Analytics 4 Takeover: Be Prepared’ on Thursday, May 12, 2022, at 1.00 pm EST. The MoreVisibility team says, “What You’ll Learn How to get started with Google Analytics 4 (GA4) Ideas to avoid data loss when Universal Analytics is sunset Top differences between Universal Analytics & GA4 and how to solve them Tips for using Standard Reports and setting up Custom Reports in GA4.” Google Analytics 4 Takeover: Be Prepared MoreVisibility  [...]

Search Engine Journal’s Loren Baker has published the latest Search Engine Journal Show podcast ‘Mastering SEO Within Google’s SERPs’ featuring Dr. Pete Meyers. He says, “Google is always looking for ways to push the limits and make its search engine more intelligent. Dr. Pete Meyers from Moz joined me to talk about how you can optimize your site to better represent itself within Google’s search results, including title tags, featured snippets, indented results, and other Google SERP real estate opportunities. If you want to rank higher in Google search results, this... [...]

Social Media Examiner has published a new video ‘Google Analytics 4 Migration: How to Prepare’ to help you smoothly migrate to GA4 from the older versions. The SME team says, “Are you ready to shift from Universal Analytics to Google Analytics 4 (GA4)? Wondering how to prepare and what to expect when the change comes? Discover exactly how Google Analytics is changing, what GA4 is, how to prepare, and how to set proper expectations with your boss or clients for the future of their data.” Social Media Examiner  [...]