The Google I/O team has published a new video ‘The latest on Google Search for site owners’ featuring Dikla Cohen and John Mueller.Dive into what’s new and important across Google Search for website, CMS, and hosting platform developers. [...]

With Google’s latest update, Helpful Content, it’s more important than ever to make sure your website delivers compelling, helpful content to users.Search Engine Journal is hosting a webinar ‘How to Adapt to Google’s Helpful Content & Core Updates’ on Wednesday, October 19, 2022, at 2.00 pm ET.The SEJ team says, “Discover how to adjust your content production to maximize results.You’ll Learn:How to create helpful content for Google.How to scale authority and leverage your subject matter experts as part of your production cycle.Ways to recover if you’ve been... [...]

When it comes to Google search rankings, we need to consider several factors that affect performance.Search Engine Journal contributor Roger Montti has published an article answering the question on whether Google penalizes sites with the same look.He says, “Google’s John Mueller answered the question if Google penalizes sites that are nearly identical. Mueller used examples of different levels of similarity between sites and suggested which one to avoid.Will Google Rank Sites that Look the Same?The question asked was about whether two sites that look similar could still rank in Google... [...]

Google Search Central has published a new document featuring ‘Google Images best practices’.The GCS team says, “Google Images is a way to visually discover information on the web. Users can quickly explore information with more context around images with new features, such as image captions and prominent badges.By adding more context around images, results can become much more useful, which can lead to higher quality traffic to your site. You can aid in the discovery process by making sure that your images and your site are optimized for Google Images. Follow our guidelines... [...]

Industry Dive has published a new report ‘3 Factors Fueling the Influencer Impact on Marketing’.The Retail Dive team says, “Influencer ROI is also 11 times greater than other digital marketing tactics, generating $5.20 for every dollar spent. Plus, influencer marketing tends to be cheaper than traditional advertising methods. How can that be? Factors helping to fuel the influencer impact include:Micro-influencers: Those with 5,000 to 20,000 followers offer authentic content fueling conversion for a cheaper price pointShort-form videos: Whatever version, short-form video... [...]

MarTech has published a new guide ‘Getting started with Google Analytics 4’ to help set up the new Google Analytics 4.Constantine von Hoffman says, “It’s essential to think about how we define and think about success. To start with, answer these questions:What do you think are the three success metrics for your website?What would your boss/client say are three success metrics for your website?What are three actions, conversions and actions on a website that a customer would consider successful?“That’s going to allow you to see, do my ideas of success and what we’re... [...]

As ROI continues to be a challenge for digital marketers, it’s more important than ever to find ways to determine the impact and measure the value of influencer marketing efforts. That’s where affiliate marketing comes in.Adweek is hosting a webinar ‘Maximize Your Influencer Marketing ROI’ on Tuesday, September 20, 2022, at 1.00 pm EDT.The Adweek team says, “Hear directly from Awin’s influencer marketing manager Carissa Flinders on how to merge your affiliate and influencer marketing efforts to achieve optimal ROI. You’ll find out:Why tracking and attribution via the... [...]

With increased automation from Google – Smart bidding, Responsive Search Ads, etc., how marketers approach Paid Search management has evolved. Automation can incorporate more information to better understand the user’s intent, personalize the right message, and make the right bid for each search.Digital Marketing Depot is hosting a webinar ‘How Google Paid Search Automation Has Changed the Game for Marketers’ on Thursday, September 15, 2022, at 1.00 pm EDT.The DMD team says, “Join Vishal Maru, VP of Solutions at iQuanti, as he discusses the three value-added tasks marketers... [...]

Google Search Central has announced a core algorithm update that may reflect noticeable changes to search results.The rollout could take 2 weeks to complete.More information available on Google Search Central [...]

Last month, Google has released the August 2022 helpful content update. The new helpful content update specifically targets content that seems to have been primarily created for ranking well in search engines rather than to help or inform people.Squirrly has published an article featuring key things about this update.The Squirrly team says, “Here are the most important things to keep in mind to ensure you’re creating people-first content based on the advice and guidelines provided by Google. Move over to the next sections to find what Squirrly has in store for you, both in Squirrly SEO... [...]