Google has launched a new API under the Search Console APIs for the URL Inspection Tool. The new URL Inspection API lets you programmatically access the data and reporting you’d get from the URL Inspection Tool but through software, like any API would. The Google Search Central team says, “Today we’re launching the new Google Search Console URL Inspection API, which gives programmatic access to URL-level data for properties you manage in Search Console. The Search Console APIs are a way to access data outside of Search Console, through external applications and products. Developers... [...]

There are several elements that work as Google Ranking Factors. By utilizing them in the right way, you can continue to get more traffic from the search giant. Search Engine Journal has published two articles highlighting Link Velocity & Local Citations Google Ranking Factors. In her article Are Local Citations (NAP) A Google Ranking Factor?, Miranda Miller says, “Citations have long been widely accepted by SEO professionals as a key local ranking factor. “Consistency of citations” came in at #5 in Moz’s 2020 industry survey of what SEO pros believe are local ranking factors.... [...]

Krista Seiden has published a new video ‘GA4 Quick Tips – Pages Report’ highlighting the Pages report that helps Google Analytics 4 users gain a better understanding of their website’s performance. In this short video, KS Digital founder and former Googler Krista Seiden walks you through Pages Reporting in Google Analytics 4 KS Digital  [...]

Influencer marketing helps you to work with influencers to reach your target audience to boost conversions. HubSpot contributor Kristen Baker has published an in-depth article on influencer marketing in 2022. She says, “Influencer marketing is an investment — to get it right, you have to devote time to ensure you find the right influencer to promote content that appeals to your target audience. You also have to spend money and/ or resources to reward the influencer, run various campaigns with the influencer, and more depending on your specific marketing goals. Here are some statistics to... [...]

Social Media Examiner founder Michael Stelzner has published an article highlighting major influencer marketing trends and how marketers can make the most from it. He says, “Are you looking for a better way to promote your products? According to our research, 65% of marketers want to leverage influencers. In this analysis, you’ll discover the latest trends focused on influencers. Influencer Marketing Growth Projections According to eMarketer, 2021 kicked off a major growth year for businesses investing in influencers. By 2023, it will be a $4.62 billion industry in the United States alone. A... [...]

Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people, and organizations who have a purported expert level of knowledge or social influence in their field. Entrepreneur magazine contributor Christina-Lauren Pollack has shared some useful tips to run successful influencer marketing campaigns. She says, “According to Statista, “Influencer marketing is on the rise, which is made apparent by the recently released figures indicating that value of this specific market more than doubled between 2019 and 2021, growing... [...]

The Google Analytics platform provides you with easy-to-understand reports that can be used to plan and execute your further marketing campaigns. Databox Inc. contributor Djordje Cvijovic has published a comprehensive article on ‘Google Analytics Automated Reports’. Cvijovic says, “As marketers, we’re always looking for new ways to streamline our workflow and save time. And that’s where automation comes in. If you are a Google Analytics user, automated reports are a great way to help you make the most out of your data. Wondering how? Discover the benefits of automated Google... [...]

Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people, and organizations who have a purported expert level of knowledge or social influence in their field. The Search Engine Journal team has shared seven tips to get influencers to promote your brand on a budget. The SEJ team says, “Go data-driven with your influencer marketing with our free guide on getting and using data to run more impactful campaigns at a lower cost. 1. Meet The Four Tiers of Influencers These days, there are thousands of great influencers on social... [...]

By evaluating how your social media marketing campaigns are performing, you can continue to make the required changes for achieving better results. Orbit Media’s Andy Crestodina has shared five ways to help you use Google Analytics to track social media. He says, “This post shows the step-by-step process for answering each of these questions. How much traffic is social media bringing to your site? Which specific social networks are sending traffic to your site? How much social traffic is going to any specific blog post or web page? How to create a segment to see social media traffic... [...]

Google’s Trends Expert Jenny Lee has published a blog post highlighting 21 search trends for the year 2021. She says, “Every year, the Search team takes a step back to look at the big picture to bring us Year in Search, a fascinating exercise in analyzing global trends. This year, Search showed us how people prepared to leave quarantine fashion behind as well as what celebrities, movies, TV shows and moments fascinated us. Here’s a look at pop culture trends that really popped in 2021, according to Google Trends data. 1. This year we saw search interest for “Millennial”... [...]