Semrush contributor Michelle Ofiwe has published an article listing 35 insights that Google Analytics can give you about your website. She says, “In Google Analytics, a metric is a single, measurable piece of data. Metrics can appear in sums or ratios. Some common Google Analytics metrics include pages per session, screen views, bounce rate, and time on page. Insight 1: Active Users on Site This metric indicates how many active users are on your site in real-time. You can also use this metric to double-check if you’ve set up Google Analytics correctly on your website. Insight 2: Top Active... [...]

Quality traffic helps you to boost business success. By creating an SEO strategy that drives organic traffic to your website, you can create more sales opportunities. MOZ contributor Adriana Stein has published an in-depth article on measuring the quality of your SEO traffic using Google Analytics. She says, “We can go on and on about Google Analytics, but today we’re specifically looking at traffic quality. Here are the top metrics to keep an eye on: Engagement metrics: time on site, pages per session, exit rate Conversion metrics: conversion rate, form submissions, other goal completions, Relevance... [...]

Influencer marketing has emerged as one of the more effective marketing channels in today’s ever-expanding media landscape. But knowing where to begin incorporating influencers for your business can be intimidating. Entrepreneur magazine has made available an on-demand webinar ‘Six Steps to Building Influencer Marketing Campaigns’. The Entrepreneur team says, “In this on-demand webinar, Jason Falls, author of the book Winfluence – Reframing Influencer Marketing to Ignite Your Brand, will walk you through the six steps to develop successful influencer marketing campaigns.... [...]

Today’s businesses are very much dependent on how their websites are performing in Google Search. Getting included in the search results has become a necessity. MOZ contributor Tomek Rudzki has published an article answering this critical question: ‘Why Getting Indexed by Google is so Difficult. He says, “Most websites, big or small, have lots of content that should be indexed — but isn’t. And while things like JavaScript do make indexing more complicated, your website can suffer from serious indexing issues even if it’s written in pure HTML. In this post, let’s address... [...]

According to an eMarketer report, spending on influencer marketing in the U.S. will reach 33.6% from $2.76 billion in 2020 to $3.69 billion in 2021. Search Engine Journal contributor Greg Jarboe has published an article highlighting some ways to calculate the ROI of influencer marketing campaigns. He says, “Influencer marketing is big business. But how do you know whether your campaigns are delivering results? Like all forms of digital, influencer marketing must be measurable and have a demonstrable ROI to work as a viable marketing tactic. Some influencer marketing gurus challenge the very... [...]

By finding the right influencers in your niche, you can grow your online reach and make the most of your marketing investments. Watch HubSpot’s new video to discover some useful strategies to find the best Instagram influencers for your brand. The HubSpot team says, “The power of Instagram Influencers on business is undeniable. They can help you reach a huge audience, increase awareness, and even generate more revenue for your brand. But how do you find Instagram Influencers? In this video, I’ll show you the tools you should use to find an Influencer and what to do once you make... [...]

Towards Data Science contributor Chloe Morgan has published an in-depth article titled ‘How to Measure User Interactions in Google Analytics’. Morgan defines interaction as “An interaction is any touch point with an element on a website. These are defined by Analysts or Google Analytics Users and can be clicks, hovers, scrolls etc.” This article answers questions such as: What is an interaction? What’s the difference between event metrics in GA? When should you use Unique Dimension Combinations? How to calculate Interaction Rate. How to Measure User Interactions in Google... [...]

Google’s increased tendency to ignore your title tag and rewrite titles for the SERP is a major issue that SEOs are facing. Semrush is hosting a webinar ‘Is Google Rewriting Your Titles on the SERP? What You Should Know’ on Wednesday, November 4, 2021. The Semrush team says, “With decreased CTR at play, we’re here to keep you up-to-date on what’s happening, where it’s happening, and why it’s happening. Regain control over your SERP titles with Cindy Krum, Founder of Mobile Moxie and Mordy Oberstein, Head of Communications at Semrush Get insights on: Why Google decided... [...]

Online search has become a skill today. With the right set of keywords and proper use of operators, you can find what you want easily on any search engine. AARP contributor Marc Saltzman has shared eight tips to use Google and other search engines more efficiently. He says,”With billions of web pages in cyberspace, you could waste a lot of time — or worse, money, should you get scammed — scouring for what you’re after and, in many cases, coming up empty. 1. Be specific with what you want If broadly worded searches, such as “car classifieds,” yield too many results,... [...]

Google Analytics 4 (GA4) has been with us as a completely different analytics tool with an increased feature set that promises to bring mobile app and web data together in a simpler and more powerful way. Adswerve contributor James Angerman has published an article on building your Google Analytics 4 skillset using new demo properties (GA4 demo properties released by Google). He says, “Google has released two new public GA4 demo properties with different implementations designed to highlight different features of GA4 properties. The first is a web-only GA4 property that highlights the eCommerce... [...]