Whether you monetize your sites with Adsense or Amazon or e-commerce, you know that your Google rankings are extremely important. Whatever you do online, your site’s rank for relevant keywords in Google is key to your long-term success. If your site is built on WordPress, WhatsMyRank automatically updates you daily. Ankur Shukla has released this new WordPress plugin that makes sure you always know where you stand. You select the keywords that are important to you. You can also select which Google site (Google.com or one of the country-specific Google sites) you are interested in. You can... [...]

Google Analytics gives marketers the ability to analyze website data for their business, and make informed decisions. In October 2020, Google launched Google Analytics 4. Seer Interactive has published a comprehensive guide to Google Analytics 4 to help new marketers easily use it. Julian Litvak says, “There is an explosion of need for marketers with GA4 capabilities and recent graduates, with knowledge of the tool, will greatly benefit. The evolution of data privacy, artificial intelligence and online behavior, will make Google Analytics 4 vital to savvy businesses that want to succeed in... [...]

According to Cyberclick, in 2021, influencer marketing is forecasted to grow to be a $13.8 million market. It is estimated that 75% of brands will dedicate part of their marketing budget to this strategy in 2021. iPullRank has published a new episode of the Rankable podcast ‘B2B Influencer Marketing 101’ featuring Anton Shulke, Head of Influencer Marketing at Semrush. The iPullRank team says, “On this episode of Rankable, we hosted Anton Shulke, Head of Influencer Marketing at Semrush, to discuss the topic “B2B Influencer Marketing 101.” B2B Influencer Marketing is often... [...]

Ahrefs contributor Brett G. Friedman has published an article highlighting six steps to find influencers in your niche. He says, “Influencers come in all shapes and sizes, so finding the right fit for your product can prove challenging. But fear not! It’s easier than it looks. If you know your product and can plan a budget, it’s all fun and games from there. Here’s a process for finding influencers: Figure out your budget Look for influencers Check which platforms they use Search popular platforms for more influencers Choose the best influencers Make your pitch Step 1. Figure out... [...]

Search Engine Journal has published a new guide called ‘Google’s Search Quality Raters Guidelines: A Guide for SEO Beginners’. The SEJ team says, “E-A-T is a concept we first learned of in Google’s Search Quality Rater Guidelines. In this chapter, you will learn about this document, the quality raters who use it, and whether it can impact your Google search rankings. What are Google’s Search Quality Raters Guidelines? Google’s Search Quality Raters Guidelines is a quasi-frequently updated document (the last update, as of this writing, was October 14, 2020) that Google... [...]

Google Analytics 4 is a new kind of property, with different reports than what you’re used to seeing in Universal Analytics properties. One advantage of a Google Analytics 4 property is that you can use it for a website, an app, or both a website and app together. Analytics Mania’s Julius Fedoroviciu has published a detailed Google Analytics 4 tutorial for beginners. He says, “I have split the article into 4 main chunks: How to properly install Google Analytics 4 How to track events with Google Analytics 4 (and where to find that data in the interface) How to track conversions... [...]

There are several myths about the Google ranking factor. By knowing the truth and picking up the right optimization strategies, you can scale up your business. Search Engine Journal contributor Dave Davies has highlighted 11 points about the Google ranking factors. He says. “We’ll explore the major ranking factors Google has confirmed, and explain what they mean for search and our SEO efforts. Before we get to that, I have to address what I believe is the biggest myth about ranking factors. Myth: Google Has 200 Ranking Factors OK, I can’t really prove without a doubt that there aren’t... [...]

Google Analytics 4 (GA4) is a web analytics tool from Google that lets you track and measure user traffic and behavior on your website for free. It’s used by an estimated 28.8 million websites, giving it an estimated 85.9% share of the web analytics market. Ahrefs has published a detailed guide titled ‘How to Use Google Analytics 4 for Beginners’. Kayle Larkin says, “Building a successful website without data is hard. Really hard. Like doing a tightrope walk blindfolded, it is possible—but it’s way easier with the lights on. Enter Google Analytics. Google Analytics... [...]

Post Google’s Page Experience Update, you need to rework your website promotion strategies. The Google update includes changes such as secure sites, safe-to-browse sites, non-intrusive interstitials, and core web vitals. Perficient’s Digital Marketing Director Matt Ruud has published an article highlighting four ways to prepare your site to face the Google update. He says, “Here are four things you should know about Google’s Page Experience Update and what you can do to set your site up for success: 1. The Page Experience Update integrates multiple ranking factors into one aggregated... [...]

Paid search is an efficient and cost-effective way to drive more high-intent customers to your business. If you get it right, you can drive high-value inbound calls. And once you get a potential customer to call, they convert at 10x the rate than they do online, so you might be sitting on a gold mine. But driving inbound calls with PPC is a bit different than clicks, and attribution and optimization can be tricky. Martech is hosting a webinar ‘Killer Paid Search Tactics That Every Marketer Needs to Know’ on Tuesday, August 10, 2021, at 1.00 pm EDT. The Martech team says, “In this... [...]