Rank Ranger contributor Liraz Postan has published ‘Google Advanced Search Guide’ to help you improve your search engine marketing performance. She says, “How well do you know Google search? The question may have caught you off-guard, as you’re likely thinking about how simple it is. All you need to do is browse to the Google homepage, type in your question, and with that, you’re done, right? Though you only see a small, fixed amount of search results at any time, looking at the total number often reveals millions of hits. The chances are that most of those results... [...]

Google’s advanced search operators can help you gain insights to improve your content strategy, SEO audits, and more. Search Engine Journal contributor Brian Harnish has shared a comprehensive list of every advanced Google search operator you need to know. He says, “Here are the advanced Google search commands and operators you need to know. Cache Using the cache operator, you can find the most recent cache of a specified webpage. This is useful for identifying when a page was last crawled. Example: cache:websitename.com Allintext This operator will help you find whether all the terms... [...]

Google Voice is a cloud telephone service that works with smartphones and web browsers. The phone service comes with a free number for calls, voicemail, and text messaging. Quick Sprout’s Lars Lofgren has published a comprehensive article about Google Voice and how it works. He says, “All Google Voice business plans offer free unlimited calling in the US, unlimited calling to Canada from the US, and unlimited SMS messaging in the US. Starting at just $10 per user per month with no equipment required, it’s one of the cheapest business phone solutions on the market today. 5 Google... [...]

Ahrefs has published a new video ‘Google Ranking Factors: Which Ones are Most Important?’ to help you improve your Google search marketing. In this video, you’ll learn the most important Google ranking factors so you can stay focused on the things that matter most. Watch the video. Ahrefs  [...]

IMPACT’s Justine Timoteo Thomas has published a detailed article highlighting the Google December 2020 core algorithm update and its effects. She says, “While experts have started to identify patterns, it still is never confirmed exactly what the algorithm update impacted. Below are the three main trends or patterns that we’ve been seeing so far: 1. Changes in how alternative medicine topics are assessed Previously, Google’s E-A-T Search Quality Guideline heavily impacted the performance of alternative medicine content. E-A-T stands for “expertise, authoritativeness and trustworthiness.”... [...]

The Google Ads team has announced the launch of new real-time bidding experiments for the advertisers. Google is launching experiments that are intended to provide bidders with an opportunity to test and provide collaborative feedback on ads-privacy proposals. The Google Ads blog team says, “We strongly encourage interested bidders to sign up and participate! Three new experiments made available today are described below. Experiment #1: TURTLEDOVE simulation The RTB protocols and infrastructure have been updated to enable a server-side simulation of Chrome’s TURTLEDOVE proposal, as described... [...]

Google has published a new guide called ‘Four steps to get started with the next generation of Google Analytics’ to help you start new Google Analytics. The Google team says, “As customers engage with your business in new ways, it’s important that you are able to understand their journeys across multiple touchpoints, and deliver better experiences that meet their evolving needs. Analytics gives you the essential insights you need to be ready for what’s next, and the new Google Analytics is designed to help you get better ROI from your marketing for the long term. While the... [...]

Google continues to update its algorithm for providing a better search experience to its users. By keeping an eye on the latest search algorithm changes, you can continue to gain more visitors to your site. Neil Patel has published a new video ‘How To Optimize For The Page Experience Algorithm’ to help you make the most from your SEO efforts. He says, “You’ve heard about the Google page experience algorithm, but how do you optimize it? Because Google doesn’t really reveal that much information about the algorithm updates. And if you want to rank at the top you have... [...]

In his interaction with Search Engine Journal, Google’s John Mueller has indicated the possibility of Google rolling out Web Stories more widely if site owners in other countries start using them. Matt Southern says, “Site owners can expedite the roll out of new search features to their country by utilizing before until they’re officially supported.For example, there are types of structured data markup that Google supports as rich results in some countries but not others. To name one, there’s the new Home Activities markup that’s supported in the US only. If site owners in other... [...]

Google Analytics has been helping many businesses to improve their marketing initiatives by helping them interpret the impact of different marketing campaigns. Portent’s Michael Wiegand has shared four ways to improve your data with Google Analytics 4. He says, “In many ways, Google Analytics 4 (GA4) is a paradigm shift for the beloved and ubiquitous web analytics platform. Its event model is changing entirely, and there are a lot of technical details and jargon surrounding that move. But analytics and marketers want to know one thing: What does it take to upgrade, and is upgrading... [...]