Influencer marketing is a type of social media marketing where a business partners with someone who is a trusted authority in a particular industry or with a target audience.Business 2 Community contributor Debra Murphy has published an article highlighting some steps to build a successful influencer marketing strategy.She says, “A lot goes into choosing the right influencer, such as their reach, how they connect with their community, and even how reliable they are. But perhaps the biggest thing is to find an influencer in the right niche. For your journey into influencer marketing to... [...]

Copyblogger has published the latest podcast episode ‘Using Paid Advertising, Giveaways, and Influencers to Grow Your Business’ featuring Tim Stoddart.The Copyblogger team says, “Last week, we talked about growing your audience without paid advertising. However, we also talked about the value of having a budget and using that budget to grow.In this week’s episode Tim (@timstodz) and Ethan (@damn_ethan) give some of their favorite examples of successful paid media and Ethan breaks down the frameworks of how it all works.”Using Paid Advertising, Giveaways, and Influencers... [...]

Digital Marketing Depot is hosting a webinar ‘4 Steps to Ranking Higher on Google with Hub and Spoke Content Marketing’ on Tuesday, May 3, 2022, at 1.00 pm EDT.The DMD team says, “A hub and spoke content marketing strategy can help you boost keywords rankings, increase website traffic, and enhance downstream metrics like conversions, leads, and sales. In fact, Conductor helped one company experience a 328% increase in the number of keywords ranked on page 1 of Google!Join two of Conductor’s SEO mentors, Zack Kadish and Chaz Marshall, as they share the basics of a hub and spoke... [...]

MOZ has published the latest episode of Whiteboard Friday ‘Influencer Marketing for SEO and Authority’ featuring Andy Crestodina.The MOZ team says, “Please welcome back guest host, Andy Crestodina, for an episode all about the connection between people, relationships, and SEO outcomes. Specifically, how influencer marketing can drive SEO and authority.”MOZ [...]

Your free Business Profile on Google My Business helps you drive customer engagement with local customers across Google Search and Maps.Search Engine Journal contributor Sherry Bonelli has published ‘The Complete Guide To Google Business Profile Reviews’.She says, “Online reviews are important to local businesses for several reasons.First, consumers rely on online reviews to help decide which local business to choose when it comes to products and services.According to BrightLocal’s Local Consumer Review Study, 92% of consumers said that negative reviews make them... [...]

Google is hosting the ‘Google Marketing Live’ event on Tuesday, May 24, 2022.The Google Marketing Live team says, “It’s almost time for Google Marketing Live, our annual event showcasing the latest product innovations to help your business thrive. This year’s virtual event will take place on Tuesday, May 24 — starting with a keynote from 9:00 – 10:30 a.m. PT that will be livestreamed across the globe.After the keynote, you’ll be able to join a variety of on-demand breakout sessions designed to help you meet your business goals. Here’s a sample of what’s in... [...]

Although Google updates its search algorithms thousands of times each year, that shouldn’t be a source of stress as long as you are properly prepared.Duda is hosting a webinar ‘Master the Craft of Weathering Google Updates’ on Thursday, April 14, 2022, at 10.00 am PT.The Duda team says, “This is your once-in-a-blue-moon opportunity to get ahead of Google’s game and prepare your SEO strategy for upcoming updates in 2022 and beyond. Learn from industry experts (including Google’s Webmaster Trends Analyst, John Mueller) about future confirmed and unconfirmed changes, what... [...]

Although Google updates its search algorithms thousands of times each year, that shouldn’t be a source of stress as long as you are properly prepared.Duda is hosting a webinar ‘Master the Craft of Weathering Google Updates’ on Thursday, April 14, 2022, at 10.00 am PT.The Duda team says, “This is your once-in-a-blue-moon opportunity to get ahead of Google’s game and prepare your SEO strategy for upcoming updates in 2022 and beyond. Learn from industry experts (including Google’s Webmaster Trends Analyst, John Mueller) about future confirmed and unconfirmed changes, what... [...]

By gaining deeper insights into Google Analytics 4, you can make yourself comfortable with site traffic, user engagement, events, and conversion reports.Search Engine Journal contributor Kayle Larkin has shared four tips to help you get started with Google Analytics 4.She says, “Here are four GA4 tips to get you up and running.1. Site TrafficLet’s start with the basics. How will you know if your marketing efforts are resulting in site growth?To measure site traffic, you can look at users or sessions.Users represent an individual who visited your website.Sessions represent “visits”... [...]

When it comes to achieving high search engine rankings, you need to consider several factors that play important role in it.Search Engine Journal contributor Miranda Miller has answered this important question dealing with the Google ranking factor: Are HTML Lists A Google Ranking Factor?She says, “In order for HTML lists to be a direct ranking factor, adding them to your page and how you use them would have to be weighted within the Google search ranking algorithm.A 2010 Google patent analyzed by Bill Slawski shortly after its release indicates that (at least, at that time) Google used... [...]