Search Engine Roundtable’s Barry Schwartz has published a new video featuring John Shehata sharing information on NewzDash & Google AMP. Schwartz says, “John Shehata is the Global Vice Present of Audience Development Strategy & CRM at Condé Nast. John also founded NewzDash.com, an SEO software toolset for news publishers. But more importantly, John is a 20+ year SEO vet that has a deep passion about news SEO. We spoke for a pretty long time but the conversation goes very quickly. Honestly, we didn’t even prepare ahead of time with topics, we just flowed from topic to topic... [...]

Google is hosting the ‘Google Marketing Livestream 2021’ on Thursday, May 27, 2021, at 8.00 pm ET. The Google team says, “Businesses play a critical role in helping our communities thrive. As the world around us continues to change, our commitment to you remains the same: helping you grow your business and meet the needs of today’s consumers. Join us on May 27 at 8 a.m. PT for Google Marketing Livestream 2021—a virtual keynote where we’ll announce new products and share the latest trends and insights. You’ll also hear from industry leaders who have transformed their businesses... [...]

Perficient has published a new video ‘Google’s Broad Core Algorithm Updates Relate to User Intent: Here’s Why’ featuring Eric Enge and Duane Forrester, VP of Industry Insights at Yext. Google’s broad core algorithm updates are all about understanding user intent and what queries mean in relation to that intent. If Google knows that, then they can identify which result will give users the best answer. In this episode, Duane Forrester, VP of Industry Insights at Yext, joins Eric Enge to discuss the relationship between Google’s broad core algorithm updates and user intent,... [...]

By performing competitive content research using Google’s advanced search operators, you can grow your search traffic. Also, this process can help you to create content that fits with the ranking criteria of the search engine. MOZ contributor Dr. Peter J. Meyers has published an article highlighting Google Advanced Search Operators for competitive content research. He says, “The excitement of finishing a competitive keyword research project often gives way to the panic of fleeing from an avalanche of opportunities. Without an organizing principle, a spreadsheet full of keywords is a bottomless... [...]

Core Web Vitals are a set of specific factors that Google considers important in a webpage’s overall user experience. They are made up of three specific page speed and user interaction measurements: largest contentful paint, first input delay, and cumulative layout shift. SEMrush is hosting a webinar ‘Core Web Vitals: Do’s and Don’ts’ on Tuesday, May 4, 2021. The SEMrush team says, “A super practical webinar for all of you out there struggling with Core Web Vitals Optimization. We will host Shay Toder, who is a master of page speed optimization, and learn everything... [...]

Photo Credit: Pixabay Effectively marketing your business means building a connection with your customers based on who they are and their needs, values, and wants. Unfortunately, while most companies understand the importance of marketing, many fall short of implementing strategies that resonate with their customer base. They also fall short of using the right vehicles for their marketing efforts.  One of the most popular vehicles for marketing your business is social media. Social media started as a way for people to stay connected but has since grown into a platform for companies to use to... [...]

Influencer marketing is the process of employing content creators to reach your target audience, raise brand awareness, and drive traffic to your website. According to the State of Influencer Marketing 2021 report, 90% of marketers believe influencer marketing to be effective. Marketing Land has published an article highlighting some useful strategies to help you find the perfect influencers for your brand. The ML team says, “Some people start influencer search by Googling a list of influencers in their industry. However, most YouTube and Instagram influencers’ rankings are likely to be... [...]

Core Web Vitals are a set of specific factors that Google considers important in a webpage’s overall user experience. They are made up of three specific page speed and user interaction measurements: largest contentful paint, first input delay, and cumulative layout shift. SEMrush is hosting a webinar ‘Core Web Vitals: Do’s and Don’ts’ on Tuesday, May 4, 2021. The SEMrush team says, “A super practical webinar for all of you out there struggling with Core Web Vitals Optimization. We will host Shay Toder, who is a master of page speed optimization, and learn everything... [...]

By getting your website listed in Google search, you can create newer opportunities for business growth. There are various ways you can let Google know about your blogs and websites. Ahrefs contributor Joshua Hardwick has shared a five-step process to help you submit your website to Google in 2021. He says, “If you want search engine users to be able to find your website, it needs to be indexed. But how do you submit your website to Google in 2021? And do you even need to? In this guide, you’ll learn: How to submit your website to Google How to submit URLs to Google If and why you need... [...]

The Google Analytics 4 (GA4) platform has undergone several changes to provide us with better insights into marketing. By setting up web-based GA4 tracking, you can allow GA4 to begin collecting data. Seer Interactive contributor Jennifer Blunt has published a step-by-step guide to help you set up Google Analytics 4 (GA4) web tracking. says, “With all we’ve been hearing about Google Analytics 4 (GA4) and how it’s one of the biggest changes to Analytics we’ve ever seen, it can feel intimidating to know where to begin. While there’s still a lot of unknowns, one of the best ways to... [...]