Google Quick Answers are the text snippet answers and links that appear on the Google SERPs. Since easily visible, they could provide a boost in organic traffic. BrightEdge SEO Blog contributor Kirill Kronrod has shared some useful tips to help you optimize for Google Answer Box snippets. He says, “In addition to the content, Google Answers also provides a link to the page with this content. In its 2018 reintroduction to featured snippets, among which it includes Quick Answers snippets, Google defined them as a tool to “help people more easily discover what they’re seeking, both... [...]
Archive for the 'Google News' Category
Social Media Examiner’s Michael Stelzner has published a new podcast episode ‘Google Analytics 4: What Marketers Need to Know’ to help you better understand the new Google Analytics 4. The SME team says, “Want to improve your marketing analysis? Wondering how Google Analytics 4 will change the way you measure your marketing? To explore Google Analytics 4 and what it means for marketers, I interview Chris Mercer on the Social Media Marketing Podcast. Chris is the leading authority on Google Analytics and founder of MeasurementMarketing.io. You’ll discover how Google Analytics... [...]
Koozai’s Steve Harris has published an article highlighting analysis of Google’s hidden search terms. He says, “Earlier in the year we were told that Google would start hiding some of the search query data that was previously visible in the search terms report section of Google Ads. More on this can be found here. In summary, Google said that they would stop showing us search terms that had been clicked, but were not searched on by a significant number of people. This was introduced in September and we now have a few months data to check back to see what impact it has had. Our results... [...]
Search Engine Journal has published a new podcast episode ‘Google Core Web Vitals to Be Used as Ranking Signals’ featuring Jess Budde, Greg Finn, and Christine “Shep” Zirnheld. Christine Zirnheld says, “New page experience ranking signals for Google Search will launch in May 2021 and the PPC trends to watch for next year. Listen now to Marketing O’Clock. Hosts Jess Budde, Greg Finn, and Christine “Shep” Zirnheld are back to deliver the digital marketing news you need to know. Plus, way more information than you ever need to know about Googlebot’s new spider sidekick”. Google... [...]
Search Engine Land contributor Barry Schwartz has published a new video on ‘how to rank in Google Local’ featuring Mike Blumenthal.. He says, “In part three and the final part of my conversation with local SEO expert Mike Blumenthal, we discussed a number of topics. This video is about 20 minutes of our 45-minute discussion on search. Here are part one and part two. In part three we get into tactics, what tactical measures and actions can you take to rank well in Google Maps and Google Local. He explained NAP — name, address and phone number — is no longer that important.... [...]
Google search continues to change for both the businesses and the searchers. Google, with its algorithm changes, has been improving the search experience for Internet users. WordStream contributor Kristen McCormick has shared four Google search trends the can help you to improve your search engine marketing. She says, “We’re going to take a look at four important trends for Google search, with particular attention to trends in local search, to help you understand the direction Google is headed: Zero-click searches Quality-based results “Near me” searches Visual local results For... [...]
Content Marketing Institute contributor Jodi Harris has published an article highlighting some useful strategies to make the Google algorithm work for you. She says, “In a recent conversation with CCO magazine, Paxton explains Google’s latest moves and outlines an approach to help you deliver the kinds of content experiences searchers want to click. Google’s page experience update is a non-issue Google will measure a set of three additional ranking signals (i.e., its Core Web Vitals) as part of its latest page experience update: Largest Contentful Paint (LCP) – how long it takes the... [...]
DeepCrawl has published ‘The SEO’s Guide to Google’s Core Web Vitals’. This comprehensive guide covers the following: Page speed up until today Incoming Core Web Vitals What are the Core Web Vitals? How to measure Core Web Vitals How can we improve Core Web Vitals as an SEO? Norledge says, “At the end of May in 2020 Google announced they would be releasing a set of metrics called the Core Web Vitals. These are focused on speed, responsiveness, and the visual stability of a page. These scores are set to be rolled into the core algorithm in 2021 and become a ranking signal.... [...]
Cardinal Path’s Bill Tripple has published a three-step guide to implementing Google Analytics 4 on your website. He says, “Implementing Google Analytics 4 on your website requires a new GA4 property and implementing dual tagging across your website. Again, this article outlines the steps to setting up a single generic dual tag. This does not include mapping custom parameters or user properties to custom dimensions. You will need to replicate this process until all of your current UA tags have parallel GA4 tags. We have also included instructions on how to add GA4 via gtag.js, which... [...]
Search Engine Land’s Barry Schwartz has published a new YouTube video on ‘Growing a site after an algorithm update’ featuring Michael Lewittes. Schwartz says, “It was a two-part interview, the first part was mostly about his history in the entertainment space and why he started his own site, even though he was super successful working Access Hollywood, US Weekly, NY Post, NY Daily News and other media networks. We mostly focused on how he first learned about SEO, the early Panda update and how he reshaped Gossip Cop to excel through these updates by focusing on E-A-T before... [...]