Lance Groom, Ugonna Udunwa, and Sedfrey Villarta teamed up to releaase Hybridz. This training intends to get you started with your online business. Your business could be in any niche, so choose a popular one (such as health and wellness, fashion, relationships, sports, weight loss, etc.) so you will get as much traffic as possible when you apply this training. At its core, this training shows you how to find and hire “influencers”, people with a large social media following, to promote your product. People with a lot of dedicated followers can be a big aid to getting out the word on... [...]
Archive for the 'Google News' Category
WordStream contributor Jessica Thiefels has published an article highlighting seven strategies to stand out from your competitors on Google. She says, “Google’s search engine results pages are filled with opportunities to stand out, in various forms. There are ads, organic results, local results, images, shopping results, and more. Below are some attainable ways to stand out above your competitors on the search platform. 1. Make killer Google Search ads There are a lot of ways to produce awesome Google ads that stand out from your competitors. Do your keyword research, test out... [...]
The term Mobile first refers to a change in Google’s indexing policy. Kevin Kuo of IPullRank has published an article compiling the list of every Google update related to mobile first. He says, “It is estimated that around 54.2 million Americans browsed mobile internet while watching their televisions in 2018, up from 46.7 million in 2016. On average, Americans aged between 25 and 34 spend around 3.75 hours browsing on their smartphone each day – it’s safe to say that mobile has arrived in a big way. March 2021 is the deadline for mobile first Google has announced that mobile-only... [...]
Artificial intelligence and machine learning are enabling marketers to automate several marketing procedures. Entrepreneur magazine contributor Eugene Tsaplin has published an article highlighting the impact of machine learning on influencer marketing. He says, “Various KPIs in an ML-enabled system are transforming influencer marketing. These include engagement rate, target audience, segment expertise, content freshness and quality, online influencer presence and channels. Engagement rate: This considers factors like potential reach, post reach, likes, shares, amplification rate, vitality... [...]
Search Engine Journal has published a new podcast episode ‘Google Passages & Subtopic SEO’ featuring Cindy Krum. The SEJ team says, “Loren Baker’s guest today on the SEJ Show is Cindy Krum, Founder of Mobile Moxie. Cindy and Loren will be discussing Passages, Sub Topics, Loss of clicks to Google stuff, and the Future of SEO!”. Google Passages & Subtopic SEO Search Engine Journal [...]
Search Engine Journal has published a new podcast episode ‘Google News SEO & Google Discover with Conde Nast’s John Shehata’ featuring Conde Nast’s John Shehata. Brent Csutoras says, “On this episode of the SEJ Show, Loren hosts John Shehata of Conde Nast to discuss Google News, Google Discover, making the most of jumping on trends in News Search, what John feels will be a News Search focus in 2021 and a little bit about NewzDash”. Google News SEO & Google Discover with Conde Nast’s John Shehata Search Engine Journal [...]
The images on your website can help you to drive more organic search traffic. Image SEO is as important as optimizing your website text. Bruce Clay has published a comprehensive article on improving Google image search ranking. He says, “If you can optimize it, you should. And images are no exception. The images on your website represent another way to drive organic search traffic. Image SEO can be just as important as optimizing your webpage text. That’s because visual search is booming. Just look at the growth of image-centered platforms like Pinterest and Instagram. Especially on mobile... [...]
Infinum Inc. contributor Mirna Hari has published an article on Google Analytics titled ‘A Google Analytics Love Affair’. She says, “Many love stories happen spontaneously; or even accidentally. But some start with a meticulously planned strategy. This particular strategy included asking a boy out using Google Analytics, or more precisely, using UTM parameters. UTM parameters UTMs are customizable pieces of text that you add to a URL, which allow analytics software like Google Analytics to track custom traffic. Using UTM-s can help us figure stuff out like which traffic sources,... [...]
In May 2021, Google is going to announce the page experience update with an emphasis on user experience in search rankings. Vertical Leap’s Kerry Dye has shared some useful tips to help you prepare for page experience and Core Web Vitals. She says, “In this article, we look at all the latest news related to page experience and Core Web Vitals to help you prepare for rollout in May this year. Page experience signal rolls out in May 2021 The page experience update was originally supposed to roll out in 2020 but Google pushed back the update due to the impact of Covid-19. In May last year, the... [...]
In October 2019, Google released its newest and largest algorithm update called ‘Bidirectional Encoder Representations from Transformers’ (BERT). BrightEdge contributor Gabby Regalbuto has published an in-depth article on the Google BERT Algorithm Update. She says, “BERT models are applied to rank and will impact featured snippets Google says, “BERT will help Search better understand one in 10 searches in the U.S. in English, and we’ll bring this to more languages and locales over times.” The aftermath of BERT After BERT was released, B2C companies, including AT&T,... [...]