Infinum Inc. contributor Mirna Hari has published an article on Google Analytics titled ‘A Google Analytics Love Affair’. She says, “Many love stories happen spontaneously; or even accidentally. But some start with a meticulously planned strategy. This particular strategy included asking a boy out using Google Analytics, or more precisely, using UTM parameters. UTM parameters UTMs are customizable pieces of text that you add to a URL, which allow analytics software like Google Analytics to track custom traffic. Using UTM-s can help us figure stuff out like which traffic sources,... [...]

In May 2021, Google is going to announce the page experience update with an emphasis on user experience in search rankings. Vertical Leap’s Kerry Dye has shared some useful tips to help you prepare for page experience and Core Web Vitals. She says, “In this article, we look at all the latest news related to page experience and Core Web Vitals to help you prepare for rollout in May this year. Page experience signal rolls out in May 2021 The page experience update was originally supposed to roll out in 2020 but Google pushed back the update due to the impact of Covid-19. In May last year, the... [...]

In October 2019, Google released its newest and largest algorithm update called ‘Bidirectional Encoder Representations from Transformers’ (BERT). BrightEdge contributor Gabby Regalbuto has published an in-depth article on the Google BERT Algorithm Update. She says, “BERT models are applied to rank and will impact featured snippets Google says, “BERT will help Search better understand one in 10 searches in the U.S. in English, and we’ll bring this to more languages and locales over times.” The aftermath of BERT After BERT was released, B2C companies, including AT&T,... [...]

Rank Ranger contributor Liraz Postan has published ‘Google Advanced Search Guide’ to help you improve your search engine marketing performance. She says, “How well do you know Google search? The question may have caught you off-guard, as you’re likely thinking about how simple it is. All you need to do is browse to the Google homepage, type in your question, and with that, you’re done, right? Though you only see a small, fixed amount of search results at any time, looking at the total number often reveals millions of hits. The chances are that most of those results... [...]

Google’s advanced search operators can help you gain insights to improve your content strategy, SEO audits, and more. Search Engine Journal contributor Brian Harnish has shared a comprehensive list of every advanced Google search operator you need to know. He says, “Here are the advanced Google search commands and operators you need to know. Cache Using the cache operator, you can find the most recent cache of a specified webpage. This is useful for identifying when a page was last crawled. Example: cache:websitename.com Allintext This operator will help you find whether all the terms... [...]

Google Voice is a cloud telephone service that works with smartphones and web browsers. The phone service comes with a free number for calls, voicemail, and text messaging. Quick Sprout’s Lars Lofgren has published a comprehensive article about Google Voice and how it works. He says, “All Google Voice business plans offer free unlimited calling in the US, unlimited calling to Canada from the US, and unlimited SMS messaging in the US. Starting at just $10 per user per month with no equipment required, it’s one of the cheapest business phone solutions on the market today. 5 Google... [...]

Ahrefs has published a new video ‘Google Ranking Factors: Which Ones are Most Important?’ to help you improve your Google search marketing. In this video, you’ll learn the most important Google ranking factors so you can stay focused on the things that matter most. Watch the video. Ahrefs  [...]

IMPACT’s Justine Timoteo Thomas has published a detailed article highlighting the Google December 2020 core algorithm update and its effects. She says, “While experts have started to identify patterns, it still is never confirmed exactly what the algorithm update impacted. Below are the three main trends or patterns that we’ve been seeing so far: 1. Changes in how alternative medicine topics are assessed Previously, Google’s E-A-T Search Quality Guideline heavily impacted the performance of alternative medicine content. E-A-T stands for “expertise, authoritativeness and trustworthiness.”... [...]

The Google Ads team has announced the launch of new real-time bidding experiments for the advertisers. Google is launching experiments that are intended to provide bidders with an opportunity to test and provide collaborative feedback on ads-privacy proposals. The Google Ads blog team says, “We strongly encourage interested bidders to sign up and participate! Three new experiments made available today are described below. Experiment #1: TURTLEDOVE simulation The RTB protocols and infrastructure have been updated to enable a server-side simulation of Chrome’s TURTLEDOVE proposal, as described... [...]

Google has published a new guide called ‘Four steps to get started with the next generation of Google Analytics’ to help you start new Google Analytics. The Google team says, “As customers engage with your business in new ways, it’s important that you are able to understand their journeys across multiple touchpoints, and deliver better experiences that meet their evolving needs. Analytics gives you the essential insights you need to be ready for what’s next, and the new Google Analytics is designed to help you get better ROI from your marketing for the long term. While the... [...]