Search Engine Journal’s Matt Southern has reported that the Google Page Experience algorithm update has been rescheduled from May to mid-June 2021.He says, “Google is pushing back the launch of its Page Experience algorithm update, which will see the Core Web Vitals become ranking signals, to mid-June.Originally scheduled to launch in May, Google’s updated timeframe for the Page Experience update gives site owners at least another month to prepare.Google says in a blog post that the Page Experience update will start rolling out in mid-June, but will not play its full role in search... [...]

Google penalties are strikes against individual websites that demote certain ranking factors in Google’s search algorithm.Vertical Leap SEO specialist Marie Turner has published a comprehensive article explaining how to remove a Google Penalty.She says, “To remove a Google penalty from your website, you have to fix the issues flagged up and then show Google that everything is resolved before your penalty will be lifted. So, the typical process for removing a manual action penalty involves three key steps:Identify & fix all relevant issuesSend a reconsideration request to GooglePut... [...]

With a combination of effective SEO strategy with the selection of the right keywords, you can achieve higher Google rankings and grow your business.Content Marketing Institute contributor Manick Bhan has published an article highlighting five mistakes that Google doesn’t like and how you can stop making themHe says, “Here are five common reasons pages don’t rank higher – and what you can do to change that.1. Pages with poor content qualityWhen someone says they want to rank in search results, I ask, “Do you really think that your content is worthy of page 1?” Most of the time,... [...]

Search Engine Journal’s Matt Southern has published an article quoting Google’s John Mueller saying: “Changing publishing dates on web pages, without making any significant changes, will not help to improve rankings in Google search results”.He says, “Google’s John Mueller advises that changing publishing dates on web pages will not improve search rankings if no significant changes were made to the content.Mueller offers this advice during the Google Search Central SEO hangout recorded on April 1.A site owner submits a question to Mueller regarding updating the... [...]

SEMrush contributor Aoife McIlraith has published a new study about ‘Core Web Vitals update’, the first major Google update of 2021.McIlraith says, “In this post, you will see the key findings of the study, learn about the methodology of the study, get actionable tips on how to analyze a site’s Core Web Vitals, and learn what you should do to improve them.Key Findings of the StudyThe key findings of this study were as follows:The same web page can have varying scores from mobile to desktop. Different areas will need to be considered when optimizing a particular web page.There... [...]

By hosting regular webinars you can reach more people online, stay connected with them, and persuade them to make a purchase.Convince & Convert contributor Joe Sinkwitz has shared some useful tips to help you create a successful influencer marketing campaign using webinars.She says, “Like all mediums, webinars are complex, and the right answer depends heavily on the product and team using them. For initial setup, the following guide on how to create a webinar is instructive in determining a rough format. Once the rough format is decided on, a company can decide on how to ensure the... [...]

Search Engine Journal contributor Brian Harnish has published an in-depth article on ‘Google Webmaster Guidelines’ highlighting tactics and strategies that align with Google’s expectations.He says, “The goal of this guide is to present potential solutions to common problems, so you are armed with actionable advice you can use on your next website issue.Doesn’t that sound like fun?What Are the Google Webmaster Guidelines?These guidelines are separated into:Webmaster guidelines.General guidelines.Content-specific guidelines.Quality guidelines.Webmaster guidelines are... [...]

Rank Ranger has published ‘Google Advanced Search Guide’ to help marketers make most from he Google search.Liraz Postan says, “Google Advanced search is a more fine-grained method of locating information on the Google platform. By leveraging the functions of various search operators, commands, and conditions, you increase the level of precision in your hunt for information. The special commands and characters used are called “advanced operators”.These advanced operators allow you to isolate what you’re looking for with precision and speed, so it’s not hard... [...]

Measure School’s Julian Juenemann has published a useful guide to called ‘How to Upgrade to Google Analytics 4’.He says, “This guide will teach you how to set up Google Analytics 4 and if you should consider changing over to using that instead of Universal Analytics.In this post, we’ll cover how to:Access a GA4 property that you might already have (App+Web)Use the GA4 Setup Assistant to link a new property to an existing oneCreate a new GA4 property from scratchInstall GA4 on your website and start collecting dataSo let’s dive in!Why You Can’t “Upgrade”... [...]

Whitespark has published a new video ‘How to Get Photos on Your Google Listing and Why It’s Important’ featuring Darren Shaw.Photos help prospective clients connect with your business and help you build credibility, showcase your offerings, personality, and set the stage for why a searcher should choose your company. If photos are so powerful and we live in the age of selfies and constant photo sharing, why do so many businesses struggle with getting photos on their Google My Business listing?In today’s Whitespark Weekly episode, Darren is discussing why photos are important... [...]