Google Analytics platform helps you to analyze your website performance and take required measure to improve its performance. Practical Ecommerce contributor Armando Roggio has published an article titled ‘Understanding ‘Sessions’ in Google Analytics’ to help you understand ‘sessions’ element in Google Analytics. Roggio says, “The word “session” in an English dictionary reads something like “a period of time devoted to a particular activity.” It could be, for example, an individual working on a specific task or goal. Google Analytics uses the term “session”... [...]

By correctly using Google Analytics platform you can learn about the performance of your marketing campaigns and make required changes for better results. Neil Patel has published a new video ‘How to Use Advanced Features in Google Analytics’ to help you enhance your marketing with advanced Google Analytics features. He says, “Today in SEO Unlocked we’re going to be going over Google Analytics part two. In other words, I’m going to help you master Google Analytics and got into some of the nitty-gritty details that you need to know to really succeed”. Watch the... [...]

Search Engine Land has published a new video ‘Google Smart Shopping: How it’s different from standard Shopping campaigns’ featuring Mike Ryan. says, “During our Google Shopping session of Live with Search Engine Land, Ryan shared some of the pros and cons of the newer Smart Shopping campaign type compared to Google’s standard Shopping campaigns. Smart Shopping campaigns use machine learning to automate bidding and serve product listing ads across the Google Search Network, Display Network, YouTube, and Gmail, making it a good option for newer advertisers or those that don’t... [...]

Conductor Blog contributor AJ Kieffer has published a new article titled ‘SEO for Amazon & the Future of Non-Traditional Search’. In this article, Kieffer highlights how Amazon is rising as the go-to search engine for product searches and how it is gaining on Google in search. He says, “Will Amazon replace Google as the go-to search engine? Not yet. But the e-tailing giant has seen a dramatic rise in search volume in recent years. In 2015, Google accounted for 54 percent of product-focused searches, compared with 46 percent on Amazon. By 2018, customer behavior evolved and... [...]

Search Engine Land’s George Nguyen has published a new video ‘Google Merchant Center tips: Supplemental feeds and feed rules’ featuring Ginny Marvin. Watch this video to maximize your visibility in Google Shopping by. Nguyen says, “The closure of non-essential businesses has driven consumers online for their retail needs, resulting in Black Friday-levels of traffic as well as double and triple-digit sales growth in April in some sectors. During that same month, Google opened up its Shopping search results to free listing after eight years as an ads-only product, giving... [...]

Creating and securing new influencers who can promote your business is a great way to grow your business. Strong influencers can help you to drive more business revenue. PostBeyond is hosting a webinar ‘Employee Advocacy is Out, Employee Influencer Is In’ on Thursday, July 9, 2020 at 2.00 pm ET. The PostBeyond says, “In today’s digital world, your brand’s best influencers are your own employees. Employees are an extension of your brand identity and a powerful source for engagement and influence. While employee advocacy programs have emerged, the concept of employee influencers... [...]

Ahrefs contributor Joshua Hardwick has published a three-step guide to Search Engine Results Pages (SERP). In this guide, Hardwick shares an analysis of paid vs. organic search result and importance of SERP in SEO. He has also highlighted major SEPR features. Hardwick says, “Search Engine Results Pages (SERPs) are the pages that Google and other search engines show in response to a user’s search query. In this guide, you’ll learn: Why SERPs matter for SEOHow to get in the SERPsWhat SERP features there are (and how you can appear in them) Why SERPs matter for SEO Most... [...]

Google continues to update its search engine algorithm to provide a better search experience to its users. Google’s May 2020 Core Update came into effect last month which has brought rank volatility to the SERP. Rank Ranger‘s Mordy Oberstein has published an analysis of Google’s May 2020 Core update. Oberstein says, “As part of our analysis of Google’s second core update of 2020, I did a bit of a deep-dive into some of the sites impacted by it. While there are any number of things Google is looking for during an update, one thing I did see pointed towards the search... [...]

Rank Ranger has published a new episode of In Search podcast episode ‘What You Didn’t Know About Google’s SERP Features’ featuring Kevin Indig. The Rank Ranger team says, “Kevin Indig is here to work your brains with a SERP feature deep dive! We’ll get into: SERP features and the notion that they are organic The topic layer, what is & why you should care Google’s targeting users via SERP features Plus, we ask if the ranking signal is a thing of the past (relatively speaking)”. What You Didn’t Know About Google’s SERP Features Rank Ranger  [...]

Search Engine Land‘s George Nguyen has published a new video ‘How Google crawls and indexes: a non-technical explanation’ to help you learn how Google considers websites for indexing. He says, “The crawling and indexing processes lay the groundwork for search engines to rank results. Despite being fundamental aspects of how search engines operate, crawling and indexing are often overlooked or misunderstood. During our crawling and indexing session of Live with Search Engine Land, Martin Splitt, search developer advocate at Google, explained these two processes using a simple... [...]