The Google Analytics platform enables you to measure your advertising ROI and track your Flash, video, and social networking sites and applications. SEMrush contributor Phil Pearce has published the ‘Beginner’s Definitive Guide to Google Analytics’ to help you improve your marketing with Google Analytics. Pearce says, “Google Analytics is one of the many tools that Google provides to help people understand what visitors are doing on their website. The tool allows you to track and analyze critical data on your site and site visitors. It is one of the most popular... [...]

Search engine optimization is a continuous learning process. To achieve higher rankings in the search results, you need to cope with the changing algorithms. There prevail several myths about the process of SEO. Content Marketing Institute contributor Mike Murray has shared seven such SEO myths that might be limiting your search rankings. Murray says, “SEO myths and misunderstandings abound in the digital marketing world. Although a little truth may be buried in some of these misconceptions, it’s best to understand the nuances. Here’s my advice: Focus first on your users... [...]

Google’s BERT (Bidirectional Encoder Representations from Transformers) algorithm update is considered one of the most significant algorithm updates in the recent past. To help you adjust with the new algorithm, Seer Interactive contributor Taylor Hurff has shared five steps to find BERT keywords. Hurff says, “To find new keywords you rank for after BERT and those you stopped ranking for after the update, you’ll need to head over to Google Search Console. You can attempt this same process with SERP tracking tools, but as we mentioned above, they won’t be nearly as comprehensive... [...]

If you are interested in improving your online marketing success, there’s a new product you may want to investigate. It was developed by a team led by Tom Yevsikov; it’s called Madsense Revamped. This is revised and enhanced version of a product they created nearly 3 years ago. In the interim, they have added many improvements and have eliminated techniques that no longer are economical. As a result, they say, “Complete Newbies turn a $5 budget Into thousands per month working just 30 minutes per day”. The fact is, even though beginners can make money as affiliates, the... [...]

Google has published the list of top trending searches for the year 2019. This list reveals the most popular topics in 2019 across different categories. Top trending searches in US Disney PlusCameron BoyceNipsey HussleHurricane DorianAntonio BrownHurricane DorianNotre Dame CathedralWomen’s World CupArea 51 raidCopa America. You can view top trending searches worldwide on the following page. Year in Search 2019  [...]

SEO keywords are used in website copy to attract relevant, organic search traffic and improve your site ranking. Well defined keywords help your target audience to find the most appropriate content on your website. Distilled contributor Robin Lord has shared eight steps to help you rank your website for specific keywords. Lord says, “I’ve started working with teams who have spent months or years trying to perfect their technical setup, who’ve invested thousands in link building campaigns but haven’t made sure they include the keyword they are targeting on the relevant page.  I... [...]

According to Internet Live Stats , 3.5 billion Google searches are made everyday. The Google search volume grows by 10% every year. You need to develop a strong SEO strategy to get more traffic from Google. Unbounce contributor Amy Middleton Hebdon has shared four ways to drive more traffic from Google. Hebdon says, “The opportunity to drive targeted, affordable traffic with Google Ads is massive—even if no one is entering your product or service into a search box. Here are four types of Google Ads that will deliver a real bang for your buck. 1. Drive Desire with YouTube Ads More than a... [...]

By learning how Google ranks content in its search results, you can create content that is search-engine friendly. As we know, the search giant keeps working on its algorithms to deliver appropriate search results. Rank Ranger’s Mordy Oberstein has published an article highlighting how Google identifies good content and bad content. Oberstein says, “There are all sorts of theories out there about how Google knows when it’s looking at good content versus bad content. What these theories so often forget is the greatest resource available to Google. That, of course, is the amount... [...]

According to a MediaKix study, influencer marketing expenses will reach $10 billion by 2020. An Influencer Marketing Hub survey found that that 63% of marketers are planning to increase their influencer marketing budget. Linquia has published a new e-book titled ‘2020 Influencer Marketing Playbook’ to help you learn about the future of influencer marketing. Linquia team says, “This playbook lays out 6 steps that will help you strategize and execute influencer marketing campaigns based on your brand’s desired needs and desired outcomes. It’s clear that influencer marketing... [...]

Google BERT update aims at enabling the search engine to better understand what people type into the search bar, especially in conversational search. Each of the algorithm update bring some news for marketers as well. Vertical Leap’s Dave Colgate has published an article highlighting the impact of BERT update on your marketing. Colgate says, “Something we cannot do is optimise for BERT and as a marketer that’s important for you to understand and communicate internally to stakeholders. It is a core algorithmic change that, if you have content that is positioned within the correct... [...]