A search engine presence enables your businesses to get more customers. To make sure that your website is listed in the search engine results, you need to keep your SEO strategy in sync with the latest search algorithms. WordStream has published an article highlighting the top 10 Google ranking factors of 2020. The WordStream team says, “For many marketers, technical SEO can feel daunting. Knowledge of website structure and content management systems is required to execute many of these ranking optimizations. For this reason, fixing technical SEO errors is commonly a joint effort between... [...]
Archive for the 'Google News' Category
Google Analytics is one of the most popular digital analytics software. It allows you to analyze in-depth detail about the visitors on your website and offers insights that can help you to shape the success strategy of your business. Search Engine Journal’s Kayle Larkin has shared six new ways you can utilize Google Analytics. She says, “Here are six ways to use Google Analytics that you haven’t thought of, but should start doing today. 1. Multi-Channel Conversion Paths One of the pitfalls with reporting on conversions is that Google Analytics uses last click attribution. Conversion... [...]
Search Engine Journal’s Dave Davies has published ‘A Complete Guide to the Google RankBrain Algorithm’ to help you understand Google’s RankBrain Algorithm to improve your SEO rankings. Davies says, “RankBrain is a system by which Google can better understand the likely user intent of a search query. It was rolled out in the spring of 2015, but not announced until October 26 of that year. At inception, RankBrain was applied to queries that Google had not previously encountered which accounted then and still does, for about 15% of all searches. It was expanded from... [...]
Google Analytics enables you to learn about the performance of your website and improve it with the right techniques. It also helps you to uncover your audience’s interests so that you can plan to cater to their needs. Business.com contributor Chris Christoff has shared five useful tips to learn about your online audience using Google Analytics. Christoff says, “Google Analytics allows business owners to look at over 200 different metrics on their site. Marketers and developers use this data to learn about their customers, which helps build rapport and leads to more sales. Let’s... [...]
Social Media Examiner has published a new video ‘Google Analytics Goals: How to Set Up and Analyze Customer Journey Goals’ to help you analyze the customer journey using Google Analytics features. The SME team says, “Using Google Analytics to track your marketing? Want more insight into the customer journey? Measurement marketing expert Chris Mercer explains how to set up Goal reports in Google Analytics. You’ll find a framework to set up Goals in Google Analytics properly, and learn how to read Google Analytics reports to find out what is and isn’t working with your marketing. You’ll... [...]
Social Media Examiner has published a new podcast episode ‘How to Analyze Your Marketing: Google Analytics Strategy’ featuring Julian Juenemann. Michael Stelzner says, “Are your marketing efforts working? Wondering how to elevate your marketing? To explore how to strategically analyze your marketing using Google Analytics, I interview Julian Juenemann on the Social Media Marketing Podcast. Julian is a measurement expert and founder of Measure School, a popular YouTube channel and site for data-driven marketers. His membership site is Measure Masters, and his online event, Measure... [...]
The Google Analytics platform enables you to gain useful insights into improving your website and other online marketing tools. Social Media Examiner has published a new video ‘How to Customize Reports in Google Analytics’ to help you customize your reports in Google Analytics for better results. The SME team says, “Tired of hunting and drilling down on Google Analytics to find the data you need? Wish there was an easy way to customize and save reports? Measurement marketing expert Chris Mercer shows you how to create and save a custom report in Google Analytics. You’ll learn... [...]
The Google Analytics platform enables you to assess the performance of your web properties. It can help you to make some very effective marketing decisions. Busienss.com contributor Chris Christoff has shared four ways to help you discover new marketing opportunities with Google Analytics. Christoff says, “There are countless ways you can use the information contained on your Google Analytics account to grow your business. To help you get more value from this data, we are going to show you several ways you can strengthen your brand by using information that’s readily available at your fingertips. Before... [...]
Searchmetrics’ Jan Grundmann has published an in-depth article providing details on how you should prepare for Google’s new ranking factor – page experience. He says, “According to an announcement on Google’s Webmaster Central Blog, from 2021, page experience is to be incorporated as a new, aggregated ranking signal in the Google algorithm for ranking search results. Recognizing the difficulties many site owners are now facing from the effects of the Coronavirus Pandemic, Google will be announcing rollout of the new update at least six months ahead of launch. This should... [...]
When it comes to search engine optimization, you need to consider all the kinds of your presence on the web. Since Google has different approaches for all three formats, you need to work to get indexed all of them. MOZ has published a new Whiteboard Friday video ‘Desktop, Mobile, or Voice? (D) All of the Above’ featuring Dr. Peter J. Meyers. The MOZ team says, “Needless to say, we’re facing more and more complexity in our everyday work, and the answers to our questions are about as clear as mud. In the wake of the 2018 mobile-first index, and since more searchers are home... [...]