Last year, Google announced that it was raising the importance of page speed in its ranking algorithms. It had determined from user research that Page speed was becoming increasingly important to Google search users, so Google took action on these results: 1. In January, 2018, it made page speed a top ranking criterion for desktop searches. 2. In July, 2018, it made the same change for searches done on mobile devices. You can read the official Google announcement here: Google Page Speed Update. Webmasters and site owners need to adjust their site’s design to improve the speed or the site... [...]
Archive for the 'Google News' Category
Sue B. Zimmerman is hosting a webinar on ‘The 3 Keys To Getting Highly Engaged Instagram Followers and Buyers’ on Tuesday, April 23, 2019 at 1.00 pm ET. Join this webinar to learn the following: How to transform your Instagram into a “bridge of opportunity” that becomes your #1 performing marketing platform 3 visual secrets that will transform your Instagram profile into a buyer magnet Exactly how to leverage your instagram to attract potential buyers And the simple 3 step system that every successful brand on Instagram must implement to attract leads and buyers consistently. The... [...]
The Target Marketing team is hosting a webinar on ‘How the World’s Most Successful Marketers Are Transforming Through Data’ on Tuesday, April 23, 2019 at 2.00 pm ET. This webinar will be presented by Chris O’Hara, Vice President, Product Marketing, Salesforce and Thorin McGee, Editor-at-Large, Target Marketing. The Target Marketing team says, “How are the world’s biggest brands transforming themselves with data? In this webinar, Chris O’Hara, author of the award-winning book Data Driven, will explore how brands like Georgia Pacific, L’Oreal, Campbells Soup... [...]
AdWeek is hosting a webinar on ‘To Podcast or Not to Podcast: How Your Business Can Leverage Its Power’ on Tuesday, May 7, 2019 at 1:00 pm EDT. The AdWeek team says, “Join Dan Granger, CEO and founder of performance marketing agency Oxford Road, to learn about what businesses should consider before investing the time and resources in developing content for this new frontier. You’ll find out about: The love/hate relationship between radio and podcasts What comes next for the podcasting market Tips and tricks to pinpointing whether podcasting makes sense for your business”. To... [...]
Digital Marketing Depot is hosting a webinar on ‘Data, Data Everywhere — But Where are the Customer Insights?’ on Tuesday, May 7, 2019 at 1.00 pm EDT. The DMD team says, “Join our data analytics experts as they show you how to use AI and data visualization to drive pipeline and revenue growth. You’ll learn techniques to better plan, manage and execute your digital campaigns. Attend this webinar and learn: How to clean and blend data silos to create a unified data set How to dive into analytics reports to see what actions need to be taken Techniques to course correct campaigns... [...]
The MarketingProfs team is hosting a webinar ‘Cultivating Happy, High-Performing Marketing Teams’ on Thursday, April 18, 2019 at 2:00 pm ET. The MarketingProfs team says, “Building out a strong, modern marketing team can be a daunting task. What are the essential roles? What are the critical skills for each role? And once you’ve hired the best talent, how do you retain them and protect your investment? Join us as we break down the essential roles in a high-performing marketing team, discuss what makes marketers tick, and show how you can help your team improve their personal and... [...]
AdWeek is hosting a webinar on ‘Take Personalization to New Places: Use High-Impact Packaging to Move Outside the Box’ on Thursday, April 19, 2019 at 1:00 pm EDT. The AdWeek team says, “Product packaging is a key way for brands to connect directly with their consumer, but workflow and supply chain issues are often a barrier. Now, advanced print and data management technology can change the dynamic with personalized packaging that is neither complex nor cost-prohibitive. When used for limited time offers or new-product launches, personalized packaging can have a huge impact. Hear... [...]
AdWeek is hosting a webinar on ‘Close the Customer Experience Gap: Why Brands Still Have Work to Do to Engage Consumers’ on Monday, April 15, 2019 at 1:00 pm EDT. The AdWeek team says, “Brands are investing heavily in delivering great customer experiences. But nearly half of consumers say companies are falling short of their expectations. Why the disconnect? An exclusive survey of 5,000 global consumers and 500 marketers from Acquia identifies the CX gap and its implications for marketers that need to better leverage technology to meet customer needs. Get an overview of the report... [...]
Digital Marketing Depot is hosting a webinar on ‘The New Rules to Win Customer Loyalty and Increase Online Sales ’ on Thursday, April 11, 2019 at 1.00 pm EDT. The DMD team says, “Consumer demand for compelling online shopping experiences continues to skyrocket. But with thousands of products on ‘digital shelves,’ how do you break through the clutter to get consumer attention? More importantly, what motivates shoppers to click the “buy” button these days? Join our product experience experts as they explain the new rules for winning customer loyalty and increasing digital... [...]
The ClickZ team is hosting a webinar on ‘Build Higher-Converting Audiences in Facebook & Google with First Party Data’ on Thursday, April 11, 2019 at 1.00 pm ET. The webinar will be presented by Tim Flagg, ClickZ Podcast Host andDigital Marketing Consultant, ClickZ and Blair Symes, Sr. Director of Content Marketing, DialogTech. The ClickZ team says, “Facebook and Google Ads provide advertisers a wealth of targeting options. But often the most effective audiences are the ones built from your own first-party data. And with advertisers spending $170 billion on Facebook and Google Ads... [...]