AdWeek is hosting a webinar on ‘Top Brands Go Cross-Channel: How Media and Creative Can Team Up to Win’ on Thursday, April 11, 2019 at 1:00 pm EDT. The AdWeek team says, “Today’s customer uses multiple devices across multiple channels to interact with your brand. All components of a cross-channel campaign must work together, but unifying the campaign experience remains a challenge. This is especially true for creative, which needs to be customized for every channel and every stage of the customer journey. Media teams take note: Cross-channel advertising goes way beyond orchestrating... [...]
Archive for the 'Google News' Category
The Target Marketing team is hosting a webinar on ‘How the World’s Most Successful Marketers Are Transforming Through Data’ on Tuesday, April 23, 2019 at 2.00 pm ET. This webinar will be presented by Chris O’Hara, Vice President, Product Marketing, Salesforce and Thorin McGee, Editor-at-Large, Target Marketing. The Target Marketing team says, “How are the world’s biggest brands transforming themselves with data? In this webinar, Chris O’Hara, author of the award-winning book Data Driven, will explore how brands like Georgia Pacific, L’Oreal, Campbells Soup... [...]
Digital Marketing Depot is hosting a webinar on ‘Build Brand Authenticity Using Customer Generated Content’ on Tuesday, April 9, 2019 at 1.00 pm EDT. The DMD team says, “Join our experts as we explore how brands can better leverage customer generated content to deliver the word-of-mouth, personalized messaging that inspires people to buy. Attend this webinar and learn: How to empower customers to share their opinion Tips for gathering authentic customer content Success stories from brands that turned customer content into sales”. Build Brand Authenticity Using Customer Generated... [...]
The ClickZ team is hosting a webinar on ‘Video + Your Content Marketing Strategy: How to Determine If There is a Fit’ on Thursday, May 2, 2019 at 1:00 pm ET. This webinar will feature following experts: Tim Flagg, ClickZ Podcast Host and Digital Marketing Consultant, ClickZ Kurtis Thomas, Manager, Video Marketing, OpenText Sheiludis Moyett, Director of Brand Strategy and Branded Video Content, BBVA Compass Annie Granatstein, Head of WP BrandStudio at The Washington Post. The ClickZ team says, “About 78% of people watch online videos every week, and 55% watch them every single... [...]
AdWeek is hosting a webinar on ‘Top Brands Go Cross-Channel: How Media and Creative Can Team Up to Win’ on Thursday, April 11, 2019 at 1:00 pm EDT. The AdWeek team says, “Today’s customer uses multiple devices across multiple channels to interact with your brand. All components of a cross-channel campaign must work together, but unifying the campaign experience remains a challenge. This is especially true for creative, which needs to be customized for every channel and every stage of the customer journey. Media teams take note: Cross-channel advertising goes way beyond orchestrating... [...]
AdWeek is hosting a webinar on ‘Take Personalization to New Places: Use High-Impact Packaging to Move Outside the Box’ on Thursday, April 19, 2019 at 1:00 pm EDT. The AdWeek team says, “Product packaging is a key way for brands to connect directly with their consumer, but workflow and supply chain issues are often a barrier. Now, advanced print and data management technology can change the dynamic with personalized packaging that is neither complex nor cost-prohibitive. When used for limited time offers or new-product launches, personalized packaging can have a huge impact. Hear... [...]
AdWeek is hosting a webinar on ‘Measure the Effectiveness of Pandora Advertising’ on Thursday, April 4, 2019 at 1.00 pm ET. The AdWeek team says, “Pandora is the largest streaming music provider in the U.S., connecting over 120 million users to the audio entertainment they love. Pandora advertisers have the opportunity to reach their audiences through the services’ many ad solutions including audio, video, display and sponsored content. But how can you gauge the impact of your Pandora advertising efforts? Hear directly from leaders at Pandora and Nielsen, who will share the findings... [...]
The Digital Marketing Depot is hosting a webinar on ‘Let Customer Reviews Drive Your Conversions’ on Thursday, April 4, 2019 at 1.00 pm ET. The DMD team says, “Customer reviews are essential to SEO, reputation management and consumer trust in your brand. But did you know that reviews can significantly increase clickthrough and conversion rates? More than three-quarters of consumers now consult online reviews before making a purchase. Isn’t it time to put your customer reviews to work to increase sales? Join our experts as they discuss the hidden link between customer reviews and conversion... [...]
Digital Marketing Depot is hosting a webinar on ‘The New Rules to Win Customer Loyalty and Increase Online Sales ’ on Thursday, April 11, 2019 at 1.00 pm EDT. The DMD team says, “Consumer demand for compelling online shopping experiences continues to skyrocket. But with thousands of products on ‘digital shelves,’ how do you break through the clutter to get consumer attention? More importantly, what motivates shoppers to click the “buy” button these days? Join our product experience experts as they explain the new rules for winning customer loyalty and increasing digital... [...]
AdWeek is hosting a webinar on ‘7 Social Analytics Best Practices of Leading Luxury Brands: How They Grow and Protect Their Brands’ on Tuesday, April 9, 2019 at 1:00 pm EDT. The AdWeek team says, “Learn best practices luxury brands put in place to wield social influence, enhance and protect their reputation, improve campaign performance and ensure a positive customer experience.You’ll find out: How luxury brands currently rank in social media and how to measure success Specific best practices and tactics employed by leading luxury brands How social analytics is used to deliver on brand... [...]