Account-based marketing helps organizations to align their sales efforts around who are target customers and the efforts to capture them. The MarketingProfs is hosting a webinar on ‘Three Ways to Scale ABM Success With Personalization’ on Thursday, May 16, 2019 at 2.00 pm ET. The MarketingProfs team says, “Account-based marketing (ABM) programs are on the rise, and for good reason. When executed well, ABM improves collaboration with sales, grows deal size, and helps focus marketing efforts where they can have the largest impact. In this free webinar, we’ll explore the role personalization... [...]

The Marketing Week team is hosting a webinar on ‘Five game-changing facts that prove the value of multi-touch attribution’ on Thursday, May 23, 2019 at 3.00 pm ET. The Marketing Week team says, “Join Ben Samuel, vice-president for EMEA at Nielsen, as he explores how to unlock marketing opportunity costs and avoid waste with multi-touch attribution. He’ll provide five game-changing facts that show the direct impact of multi-touch attribution on the bottom line, as well as discuss: How you can unlock 25% in marketing opportunity costs How to connect the dots between your marketing and... [...]

Digital Marketing Depot is hosting a webinar on ‘4 Steps to Operationalize Modern Marketing Work’ on Tuesday, June 11, 2019 at 1.00 pm EDT. The DMD team says, “Modern marketing work requires modern workflows, and operationalizing those workflows is critical to be effective and scale your resources with the amount of work you’re expected to do. Join Mayer Becker, Principal Consultant at Zee Jay Digital, and Cameron Masters, Marketing Strategic Program Manager at Workfront, as they discuss proven methods and strategies to help your team manage digital work processes with greater speed... [...]

The ClickZ team is hosting a webinar on ‘20 Practical Personalization Ideas for Maximum Impact’ on Tuesday, June 11, 2019 at 1.00 pm ET. The ClickZ team says, “Brands across industries have realized that personalization is no longer optional in order to win customers’ attention, engagement and loyalty. But many are missing some of the best practices for how to dissect their brand’s experience and use data and automation to deliver personalization more effectively and dynamically. In this webinar, an Adobe personalization expert will run down the top tips for accelerating... [...]

The Google team has published a video on YouTube from the Google I/O 2019 event. The video features John Mueller and Martin Splitt who have shared some useful insights on Google’s new search features. The Google team says, “Learn about the latest Google Search features and how to take advantage of the new APIs and capabilities to help optimize your content (text, images, and video) to be discovered on the Search results pages”. Watch the video by visiting following link. Google Search: State of the Union (Google I/O’19) Google I/O 2019  [...]

Digital Marketing Depot is hosting a webinar on ‘The Top 4 Digital Challenges Facing Consumer Brands – And How to Solve Them’ on Thursday, May 30, 2019 at 1.00 pm EDT. The DMD team says, “How do traditional consumer goods marketers compete? And how do you overcome the impact of generic brands and point-of-sale data collection to grow digital sales and customer loyalty? Join our brand marketing experts as they tackle the biggest challenges facing consumer goods companies – and provide the strategies and tactics that will help you win. Attend this webinar and learn how to: Drive customers... [...]

AdWeek is hosting a webinar on ‘How Visuals Connect Products to Principles: Meaningful Messaging’ on Thursday, May 9, 2019 at 1:00 pm EDT. The AdWeek team says, “Consumers are more anxious than ever… about technology, the environment, social issues and a whole lot more. They want the companies and brands they buy from to be ethical, transparent and principled. Brands must now communicate their values a more powerfully, working with visuals to convey what their products and practices stand for. Purposeful brand visuals can transform a customer from liking your products to loving your... [...]

AdWeek is hosting a webinar on ‘How Visuals Connect Products to Principles: Meaningful Messaging’ on Thursday, May 9, 2019 at 1:00 pm EDT. The AdWeek team says, “Consumers are more anxious than ever… about technology, the environment, social issues and a whole lot more. They want the companies and brands they buy from to be ethical, transparent and principled. Brands must now communicate their values a more powerfully, working with visuals to convey what their products and practices stand for. Purposeful brand visuals can transform a customer from liking your products to loving your... [...]

Trends are, by definition, occurrences (hobbies, sports, gadgets, etc.) in society that have a lot of people involved. Where there are a lot of people, there are a lot of potential customers. So, many marketers look for trends and then find a way to sell something (such as an affiliate offer) to this hungry crowd. That process has just become easier with the new SaaS software released this week by Mark Bishop, Venkata Ramana and Prady N called Trendds. This new software allows you to: ► Search for trending content based on a keyword you specify ► Use Related long–tail keywords (displayed... [...]

Account-based marketing helps organizations to align their sales efforts around who are target customers and the efforts to capture them. The MarketingProfs is hosting a webinar on ‘Three Ways to Scale ABM Success With Personalization’ on Thursday, May 16, 2019 at 2.00 pm ET. The MarketingProfs team says, “Account-based marketing (ABM) programs are on the rise, and for good reason. When executed well, ABM improves collaboration with sales, grows deal size, and helps focus marketing efforts where they can have the largest impact. In this free webinar, we’ll explore the role personalization... [...]