Google Trends data provides insights into the popularity of search queries over time, showing how often specific terms are searched in comparison to the total search volume. It can reveal seasonal patterns, emerging trends, and geographic interest in various topics. Google Search Central has published a new video ‘Intro to Google Trends data’. The GSC team says, “What is Google Trends, how does it collect data, and how can you use it? Join Daniel Waisberg, Search Advocate at Google, on a journey into the world of search data and discover exactly what you see when... [...]

Directional Reporting involves the strategic presentation of data and information to guide decision-making and emphasize specific outcomes. It focuses on aligning reporting with organizational goals to influence future actions and directions. MOZ has published the latest Whiteboard Friday video ‘Directional Reporting in GA4Directional Reporting in GA4’ featuring Dana DiTomaso. In this episode of Whiteboard Friday, Dana discusses the importance of directional reporting in GA4 and provides practical tips for how to present traffic data. MOZ  [...]

Google Search Central has published a new video ‘Internationalization & hreflang’. The GSC team says, “Managing websites that use different languages and serve different countries is no easy task. That’s why Lizzi, Gary and Martin sat down to talk about all things internationalization, hreflang and what’s making managing international, multi-language websites easier.”  [...]

Internal linking involves creating hyperlinks that connect different pages within the same website, helping to improve navigation and the distribution of page authority. This strategy enhances the user experience and can positively impact search engine rankings by allowing search engines to better understand the site’s structure and content. Google Search Central has published a new video ‘How to use internal linking for SEO’. The GSC team says, “Internal links are important for users to navigate between content and pages on your website. In this episode of SEO Made... [...]

Maintaining Google rankings requires consistent optimization of your website’s content, structure, and performance. Regularly updating high-quality, relevant content and adhering to SEO best practices can help sustain visibility and drive organic traffic. The latest The SERP’s Up SEO podcast episode is titled ‘The hard work of maintaining your Google rankings’. The Wix team says, “How do you successfully rank your site’s content at the top of the SERP… and then keep it there for the long haul? Wix’s Mordy Oberstein and Crystal Carter are... [...]

Influencer marketing leverages the reach and credibility of social media influencers to promote products or services to their followers. This strategy can significantly boost brand awareness and drive sales by tapping into the influencer’s established trust and rapport with their audience. The latest ‘Masters in Marketing’ video is titled ‘How to Master Influencer Marketing in 2024’. The MiM team says, “Ready to take your influencer game to the next level? In today’s video, we’re... [...]

Google API leaks refer to incidents where sensitive data is unintentionally exposed through misconfigured or vulnerable API endpoints, potentially compromising user privacy and security. Such leaks can result from inadequate authentication, improper permissions, or insecure coding practices, highlighting the need for rigorous security measures in API management. MOZ has published the latest Whiteboard Friday video ‘Testing Ideas From the Google API Leaks’ featuring Will Critchlow. The MOZ team says, “How do we know what is and what isn’t a Google... [...]

Rendering JavaScript for Google Search involves ensuring that the search engine can effectively crawl and index dynamic content generated by JavaScript on web pages. This process requires careful optimization to improve page load times and maintain search engine visibility, as Googlebot must be able to execute JavaScript to understand the full content of the site. Google Search Central has published a new video ‘Rendering JavaScript for Google Search’. The GSC team says, “In this episode, Zoe Clifford from the rendering team joins Martin and John from Search Relations... [...]

Google Search Central has published a new video ‘AI Overviews, e-commerce site updates, and more!’. The GSC team says, “In this episode of Google Search News, John Mueller covers the latest updates on structured data for e-commerce sites, finding information in faster & easier ways with AI Overviews in Google Search, and more! Watch along as John highlights the Search community and important documentation for SEOs and site-owners.” The video covers the following: AI Overviews Search Console & Structured Data Documentation Updates Community Updates Google Search... [...]

Google Search Central has published a new video ‘4 tips for faster images on your website’. The GSC team says, “Welcome back to season 2 of SEO Made Easy with Search Relations Advocate, Martin Splitt! In this first episode, SEO practitioners can learn about 4 tips for loading images faster on your website for a better user experience. Watch along as Martin discusses compression settings, responsive sizing for different sized devices, and more!” The video covers the following: Images on the web Tip 1: Image formats on the web Tip 2: Image compression settings Tip 3: Responsive... [...]