Digital Marketing Institute has published a new podcast episode ‘Owning your Brand on Google’. The DMI team says, “Are you making sure your brand appears the way you want to when people search for it in Google? That’s what ⁠Jason Barnard⁠ has set out to tackle for his clients, and in thie episode he downloads plenty of tips to host ⁠⁠Will Francis⁠⁠ on how to own your profile on Google and AI-driven search. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on ⁠⁠⁠⁠YouTube, Apple Podcasts⁠⁠⁠⁠, ⁠⁠⁠⁠Spotify⁠⁠⁠⁠,... [...]

A strong Influencer Marketing Strategy is crucial for amplifying brand reach and building authentic connections with target audiences. It leverages trusted voices to drive engagement and convert followers into loyal customers. HubSpot contributor Ramona Sukhraj has published an article featuring six steps to creating a strong influencer marketing strategy. She says, “This title “influencer” rightfully belongs to an elite group of people who can reliably elicit interest or action in others. And if you’re a marketer, this power of influencer marketing strategies is not one you can ignore. According... [...]

Ahrefs has published a new video ‘What Google Doesn’t Want You to Know About Their Search Algorithm’. The Ahrefs team says, “The leaked Google documents reveal secrets into how the Google search algorithm may work. Watch as we go on a journey to see if Google lies to us and why.” Ahrefs  [...]

Google Search is constantly evolving, integrating AI to deliver more personalized and intuitive results. With advancements like natural language processing, it now better understands user intent, offering faster, more relevant information. HubSpot contributor Meg Prater has published an article featuring 31 Google Search statistics you can use.  She says, ” Google’s nearest competitor, Bing, only holds 3.9% of market share, while Yahoo accounts for 1.3%. The distribution has remained relatively stable over the past few years with Google consistently claiming competitive victory thanks... [...]

Google algorithm updates refine search rankings, impacting website visibility and SEO strategies. Brands and marketers must adapt to these changes to maintain or improve their online presence. Digital Marketing Institute contributor Clark Boyd has published an article highlighting the impact of Google algorithm updates. He says, “The 2024 Google documentation leak provided rare insights into Google’s algorithm, but marketers must still be prepared for constant change. This is particularly true in the AI age, as Google makes rapid changes to try and fend off new competition. For instance,... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘3 Tips for International Websites’. The GSC team says, “Want to expand your website’s reach to a global audience? Should your website be multilingual for SEO purposes? Join Martin Splitt from the Google Search team as he explores three essential aspects of creating and managing websites for diverse language and regional audiences. ”  [...]

The latest The SERP’s Up SEO podcast episode is titled ‘How to tell if Google loves you’. The Wix team says, “Is Google sweet on your website, or does it have a secret grudge? Wix’s Mordy Oberstein and Crystal Carter get a little nostalgic as they take a quick detour into ‘90s music, reminiscing about Ace of Base and Hanson—Mmmbop! We learn how to shore up the pages that are on the brink between ranking and not ranking, and figure out if it is a topic or intent misalignment or if it has something to do with your topic depth. Minding the SERP... [...]

In 2024, Google’s search algorithm incorporates advanced AI to enhance multisearch capabilities, allowing users to search via text, images, and voice more intuitively. Ahrefs has published a new video ‘What Google Doesn’t Want You to Know About Their Search Algorithm’. The Ahrefs team says, “The leaked Google documents reveal secrets into how the Google search algorithm may work. Watch as we go on a journey to see if Google lies to us and why.” Ahrefs  [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Google Trends for Marketing & Sales’. The video covers the following: Understanding overall vertical trends Benchmarking against competitors Analyzing brand awareness and sentiment Researching keywords for ad campaigns. The GSC team says, “Want to use Google Trends to create successful marketing and sales strategies? In this video, Daniel Waisberg and Omri Weisman show how Google Trends can help you understand overall vertical trends, benchmark against competitors, analyze... [...]

Convince & Convert has published the latest episode of the Social Pros podcast titled ‘Building Ideal Customer Profiles for Social Media Success’. The Convince & Convert team says, “A marketing strategy can be full of great, inventive ideas but unless it’s targeted at the right people, you could be flying blind. But how do you narrow down and identify your target market? Katie Robbert, CEO of Trust Insights, works with clients to identify their Ideal Customer Profiles (ICPs) and refine their marketing messages to speak directly to customers. She joins Social Pros to... [...]