Influencer marketing in 2024 thrives on authentic, niche collaborations that build trust and resonate with targeted audiences. Brands focus on long-term partnerships and data-driven strategies to maximize ROI and adapt to changing consumer preferences. HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Alex Lieberman on Building A Personal Brand & Influencer Marketing Trends’. This episode covers: Marketers are different, Reforge could do better. Alex stands... [...]

Google’s Featured Snippets provide concise, highlighted answers directly on the search results page, enhancing user experience by offering quick information. Securing a spot in a Featured Snippet can significantly boost your website’s visibility and click-through rate. MOZ contributor Ann Smarty has published an in-depth article on how to optimize for Google’s featured snippets. She says, “Recent studies reveal that featured snippets have an average 35% click-through rate. The higher click-through rate can be explained by the many search features added to organic search... [...]

Google Search Central has published a new video ‘Working With Search Console API’. The GSC team says, “Mihai explains how he built tooling to get data from Search Console into Google Sheets and how he automated this process as well as what features he’d like to see coming to the Search Console API.”  [...]

Influencer marketing success hinges on authentic partnerships with influencers who genuinely align with the brand’s values. It’s driven by the ability to engage the right audience, leading to increased brand awareness and conversion rates. Semrush contributor Luke Harsel has published an article featuring fives steps to measure influencer marketing success and ROI. He says, “Measuring influencer marketing performance means setting some clear campaign goals right from the get go. Measuring all of them should give you an idea of where your campaign performs best–at the top, middle,... [...]

Google Search Central has published a new video ‘Help! Google Search isn’t indexing my pages’. The GSC team says, “Welcome back to SEO Made Easy! In this episode, Search Relations Advocate, Martin Splitt, discusses why Search Console may display some of your website pages as ‘Discovered – currently not indexed’ and what you can do to remedy the issue. Watch along and don’t forget to subscribe for more SEO tips.”  [...]

Google Analytics 4 offers advanced tracking capabilities with a focus on user-centric data, enabling more accurate insights into customer behavior across multiple platforms. Its event-based model allows for more flexible and detailed analysis, making it easier to understand the complete user journey. Orbit Media Studios has published a new video ‘How accurate is GA4?’ featuring Andy Crestodina. The Orbit Media team says, “Ever see strange things in your Analytics account? Missing data, anomalies, unexplainable spikes, gaps in the data. That’s because Google Analytics is inaccurate.... [...]

Content Marketing Institute has published a new video ‘AI’s Influence on Influencer Decision-Making’. The CMI team says, “Investments in influencer marketing are skyrocketing, but how do brands know if they’re choosing the right promotional partners? A new article in The New York Times points to the use of AI tools to grade social media influencers on the brand-friendliness of their content. Robert Rose sees this as a sign that developing a framework and measurement strategy for influencer programs will be a meaningful challenge for brands in the months ahead.” Content... [...]

Google Trends provides real-time insights into search behavior, allowing users to track the popularity of topics and keywords over time. It’s a powerful tool for identifying emerging trends, understanding audience interests, and making data-driven decisions for content and marketing strategies. Google Search Central has published a new video ‘Google Trends walkthrough’. The GSC team says, “Discover how to compare search terms and topics trending in Google Search and Youtube with Daniel Waisberg, a Search Advocate at Google, and Hadas Jacobi, a software engineer... [...]

Content Marketing Institute has published a new video ‘Is Google’s Monopoly Ruling a Game Changer?’. The CMI team says, “A U.S. federal judge has declared that Google’s grip on the search market is an illegal monopoly. The decision was heavily focused on anti-competitive concerns about Google embedding its search products on third-party devices and platforms. But while the news is rocking mainstream media, Robert Rose says marketers won’t feel any impact for a long time.” Content Marketing Institute  [...]

Crawling in SEO refers to the process by which search engines systematically browse the web to discover and index content. Efficient crawling ensures that your website’s pages are properly indexed, improving their visibility in search engine results. Google Search Central has published a new video ‘Crawling smarter, not harder’. The GSC team says, “In this episode of SOTR, John Mueller, Lizzi Sassman, and Gary Illyes talk about misconceptions around crawl frequency and site quality, what’s challenging about crawling the web nowadays, and how search... [...]