There are several Captcha engines available with technologies such as solving an equation, copying a character string or the one invented by Google, checking a checkbox. On the question and answer site, Quora, recently someone asked, “Why can’t bots check ‘I am not a robot’ checkboxes?” You have seen those boxes. We all have checked them from time to time. On Quora, someone took the time to give a detailed answer to the question, and the extent to which Google goes to assure that robots don’t sneak through is amazing. It’s worth 5 minutes to understand... [...]

The MarketingProfs team is hosting a webinar on ‘Using AI for Personalized Marketing at Scale’ on Wednesday, February 27, 2019 at 2.00 pm ET. The MarketingProfs team says, “In today’s busy world, it’s getting increasingly difficult for companies to grab the attention of their target audiences. Marketing automation brings scale but has historically struggled to create authentic, relevant connections with customers. Artificial Intelligence (AI) has entered the picture, opening the door to deliver added personalization without compromising scale. In this webinar, you’ll... [...]

The MarketingProfs team is hosting a webinar on ‘Using Conversational Marketing to Reel in More Leads’ on Thursday, February 21, 2019 at 2.00 pm ET. The MarketingProfs team says, “Engaging with your site visitors while they’re actively considering your product is an opportunity you can’t miss. But prospects are like snowflakes: no two are alike. You need to tailor your website experience to meet buyers wherever they are in their journeys—and conversational marketing can help. You’ll learn: Engage with prospects at any stage of the buying journey Understand... [...]

AdWeek is hosting a webinar on ‘The Definitive Approach to Advanced Media Measurement’ on Wednesday, February 27, 2019 at 1.00 pm ET. The AdWeek team says, “Nearly three-quarters of marketers say that measurement commands most of their time. That leaves little time for getting to know customers, their pain points and how to overcome them. To simplify measurement, marketers and advertisers need an accurate and repeatable framework for understanding how their ads are working, which channels they should be choosing and how to invest their time and budgets.  Join Tom Riordan, Adobe’s... [...]

Google defines Google Tag Manager as “a tag management system that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app”. You can connect your site with the tag management system by installing GTM on your site. Absolute contributor Ben Austin has shared an article highlighting the important features of GTM. Austin says, “While Google Tag Manager is easy to use, there are a few things that you will need to understand. These are containers and triggers: Containers In order to set up Google... [...]

AdWeek is hosting a webinar on ‘You’re Measuring Influencer Marketing Wrong: Redefine Value With Actionable Insights’ on Tuesday, March 5, 2019 at 1.00 pm ET. The AdWeek team says, “Hear from influencer marketing experts from Collective Bias, an Inmar company, and CPG brand Henkel for best practices and actionable insights to help you measure the impact of investments in influencer-generated content. You’ll find out how to: Pinpoint quantifiable metrics for each influencer campaign Create a winning strategy for influencer selection, blending influencer and audience demographics with... [...]

AdWeek is hosting a webinar on ‘5 Steps to Instagram Social Analytics Success: Understand and Act on Insights’ on Thursday, February 28, 2019 at 1.00 pm ET. The AdWeek team says, “Instagram has become the must-have social platform for successful brands. But its true influence lies in the insights it can provide about consumers as part of its multi-pronged engagement approach. Find out what it takes to harness Instagram data and how to thoroughly analyze and act on the insights it provides. And hear how brands like Ikea, Nike and BirchBox have leveraged deep, real-time Instagram data to... [...]

The ClikZ team is hosting a webinar on ‘Top 5 Search Trends for 2019’ on Thursday, February 21, 2019 at 12.00 pm ET. The ClickZ team says, “We surveyed 700 digital marketers and SEOs and asked them, “In the next 12-18 months, what are the five biggest challenges / opportunities you see for the industry?” Their responses covered everything from data protection to voice search, from Google algorithm updates to changing consumer behaviors. In this webinar, we’ll explore: Which trends respondents voted as the most significant for 2019 Supporting data and examples... [...]

The Econsultancy team is hosting a webinar on ‘2019 APAC Digital Marketing Trends and Predictions’ on Wednesday, February 27, 2019. The Econsultancy team says, “We surveyed 700 digital marketers and SEOs and asked them, “In the next 12-18 months, what are the five biggest challenges / opportunities you see for the industry?” Their responses covered everything from data protection to voice search, from Google algorithm updates to changing consumer behaviors. In this webinar, we’ll explore: Which trends respondents voted as the most significant for 2019 Supporting data and... [...]

Ranking high in Google gives you an opportunity to get more customers for your business. But it is not as easy as it seems to get those premium rankings in the search results. The Orbit Media Stuidos’ Andy Crestodina has has shared a nine-step guide to help marketers improve their Google rankings using analytics. Talking about the guide, Crestodina says, “The goal is to find a keyphrase that you’re already ranking for, but not ranking that high. If you can find these phrases, you can find the corresponding page. If you can find the page that’s ranking, you can better optimize... [...]