The Search Engine Land contributor Barry Schwartz has reported that Google has added new product card buttons to its desktop search results. Schwartz says, “Google has added buttons to the card-style product listing ad on the right rail of the desktop web search results interface. When you click on these buttons — for “details”, “reviews” and “stores” — more details are overlaid on top of the search results. The features are similar to what Google uses on mobile search, but the interface is new and different for desktop search. Product buttons. The buttons show up when... [...]

AdWeek is hosting a webinar on ‘The Definitive Approach to Advanced Media Measurement’ on Wednesday, February 27, 2019 at 1.00 pm ET. The AdWeek team says, “Nearly three-quarters of marketers say that measurement commands most of their time. That leaves little time for getting to know customers, their pain points and how to overcome them. To simplify measurement, marketers and advertisers need an accurate and repeatable framework for understanding how their ads are working, which channels they should be choosing and how to invest their time and budgets.  Join Tom Riordan, Adobe’s... [...]

The Search Engine Journal team is hosting a webinar on ‘How to Develop an Effective PPC Strategy to Create Profitable Campaigns’ on Wednesday, February 27, 2019 at 2.00 pm ET. The SEJ team says, “Join this sponsored webinar and discover how to develop a sustainable PPC campaign that not only boosts your traffic, but also pays for itself to become a money-making machine for the website (or app) that you’re promoting. You will also learn more about: How to develop a PPC campaign strategy. Building sales funnels and testing. Google Search Advertising. Keyword Research. Shopping Campaigns... [...]

The MarketingProfs team is hosting a webinar on ‘Using AI for Personalized Marketing at Scale’ on Wednesday, February 27, 2019 at 2.00 pm ET. The MarketingProfs team says, “In today’s busy world, it’s getting increasingly difficult for companies to grab the attention of their target audiences. Marketing automation brings scale but has historically struggled to create authentic, relevant connections with customers. Artificial Intelligence (AI) has entered the picture, opening the door to deliver added personalization without compromising scale. In this webinar, you’ll... [...]

The MarketingProfs team is hosting a webinar on ‘Using Conversational Marketing to Reel in More Leads’ on Thursday, February 21, 2019 at 2.00 pm ET. The MarketingProfs team says, “Engaging with your site visitors while they’re actively considering your product is an opportunity you can’t miss. But prospects are like snowflakes: no two are alike. You need to tailor your website experience to meet buyers wherever they are in their journeys—and conversational marketing can help. You’ll learn: Engage with prospects at any stage of the buying journey Understand... [...]

The ClikZ team is hosting a webinar on ‘Top 5 Search Trends for 2019’ on Thursday, February 21, 2019 at 12.00 pm ET. The ClickZ team says, “We surveyed 700 digital marketers and SEOs and asked them, “In the next 12-18 months, what are the five biggest challenges / opportunities you see for the industry?” Their responses covered everything from data protection to voice search, from Google algorithm updates to changing consumer behaviors. In this webinar, we’ll explore: Which trends respondents voted as the most significant for 2019 Supporting data and examples of... [...]

Google as relaunched the featured snippets on January 30. A featured snippet is a block that appear over the search results when you try to search questions. Here’s an example from Google. The featured snippets make it easy for the searchers to access most relevant information. The snippets work well with the voice and mobile too. You can read Google’s A reintroduction to Google’s featured snippets to learn more about the new featured snippets. The MOZ team has also published an in-depth article on the snippets – Exploring Google’s New Carousel Featured... [...]

Have you updated your Search Engine Optimization (SEO) strategy to meet with the changing search algorithms? Are you getting satisfactory results from your SEO efforts? Your keywords play a vital role in influencing search engines and get your site listed in the first few pages. Content Marketing Institute contributor Mike Murray has shared four ways to help marketers improve their Google rankings in 2019. Murray says, “Strap in tight. 2019 will be a rough ride for keyword rankings and SEO professionals will feel the squeeze each time Google downplays traditional search engine results. Google... [...]

Influencer marketing is one of the rapidly rising forms of promotional tactics. Entrepreneur contributor David Meltzer has published a video on how to become a social media influencer in 2019. Meltzer says, “Lauryn Evarts Bosstick and Michael Bosstick, the co-hosts of The Skinny Confidential Him & Her Podcast, discuss the evolution of The Skinny Confidential from its beginnings as a lifestyle blog to a multimedia powerhouse. The pair cover topics such as the misconceptions about being a social media influencer, dealing with criticism, building an engaged audience and avoiding unnecessary... [...]

Influencer marketing is reaching new heights due to its affordable budget requirements. The rise of social media platforms and increasing number of social audience plays key role in driving the influencer marketing trends.  To help marketers make themselves ready for the influencer marketing plans, Econsultancy columnist Patricio Robles has shared five issues that would be seen this year.  Talking about the fake sponsored content, Robles says, “Given the large sums of money some influencers are paid to promote brands and their products, it’s no surprise that a growing number... [...]