The latest article on  ‘Marketing Land’ is titled “Use Google Analytics To Create Campaigns, Not Just Track Them”. Carrie Hill says, “We all know that analytics are good for understanding how a visitor behaved on your website — what pages they looked at, what buttons they clicked or what keywords they used to find you. You can also use analytics to track campaigns like email blasts and paid advertising.  That’s pretty basic stuff. What many beginning marketers and small business owners don’t know is that you can use analytics data to create an online marketing... [...]

The latest article on  ‘Marketing Land’ is titled “Take Control Of Your Visitors’ Eyes”. Brian Massey says, “Websites are an important part of most businesses these days. They are essential to communication, providing cognitive clues to the authority of the business and providing sustaining methods of completing transactions that correspond directly to the bottom line of the companies that use them. The myriad opportunities to maximize this ROI are often wasted, however. Research by usability expert Jakob Nielsen found that fifty-two percent of screen space was... [...]

MarketingSherpa has released a case study titled “B2C Email Marketing: Mobile accessories company boosts revenue-per-email 152% via customer appreciation promotion”. Allison Banko says, “A simple “thank you” can make all the difference. Showing your customers you appreciate them is essential to enhancing your relationship. In this case study, we feature the customer appreciation email campaign of MarketingSherpa Email Awards 2014 honorable mention, ZAGG. Discover how this top mobile accessories company utilized gracious messaging in a promotion that lifted revenue-per-email... [...]

The latest article on  ‘Marketing Land’ is titled “Holiday Mobile Orders Shot Up 50 Percent In 2013; Social Commerce Remains Negligible, Organic Still Dominates”. Ginny Marvin says, “More than one in four US e-commerce orders this holiday season came from mobile devices. Custora released its complete E-Commerce Pulse data for the 2013 holiday season, an update of its post-Cyber Monday report that showed record sales in the US. This final analysis looks at e-commerce performance between November 1st through December 31st, highlighting Black Friday, Cyber Monday and... [...]

The latest article on  ‘Marketing Land’ is titled “Unlocking The Tremendous Possibilities Of Audience Data”. James Moore says, “I don’t think it’s news to anyone that there is more readily-available audience data than ever before. “From the dawn of civilization until 2003, humankind generated five exabytes of data. Now we produce five exabytes every two days… and the pace is accelerating.” – Eric Schmidt, Executive Chairman, Google In fact, according to Rick Smolan and Jennifer Erwitt in the book, The Human Face of Big Data, the average person today... [...]

MarketingSherpa has released a case study titled “B2B Email Marketing: How a publishing company used marketing automation to increase CTR 1,112%”. Courtney Eckerle says, “”We needed a program that would truly engage with this audience, move past our traditional batch and blast email marketing practices, and turn visitors into sales opportunities,” said Byron O’Dell, Senior Director of Demand Management, IHS. Read this MarketingSherpa B2B Marketing case study to see how the parent company of Jane’s Defence generated a tenfold increase in engagement over... [...]

The latest ‘Web Marketing Today’ blog post is titled “Testing Google Ads to Maximize Sales”. Andy Curry says, “Advertising with Google can seem daunting and expensive if you don’t know what you’re doing. Other than learning Google’s system, the best thing you can do is test your ads against each other for optimal results. The biggest mistake people make is running an ad without testing it to see if it could generate more profit — it nearly always can. When first starting this process, there are three things in your ad to consider: the headline, the body copy, and the URL”. Testing... [...]

The latest article on  ‘Marketing Land’ is titled “2013 In Analytics & Marketing: Our 10 Most Popular Columns”. Pamela Parker says, “From Annie Cushing’s series on how to get the most from Excel to Nan Dawkins’ musings on Google’s Universal Analytics and Social Media measurement, it’s been a busy year in Analytics here at Marketing Land. The Analytics & Marketing column got a big boost this year, as we brought over some of the columnists covering Analytics-related topics from Search Engine Land, opening up the opportunity for them to write beyond... [...]

MarketingSherpa has released a case study titled “B2C Marketing: Top takeaways of the year on mobile optimization, retargeting and behavior-based personalization”. Allison Banko says, “As you prep for a new year of challenges, we’ve “wrapped up” a little gift to aid your efforts. To celebrate the final MarketingSherpa Consumer Marketing Newsletter of the year, we’ve bundled up our most buzz-worthy B2C pieces of 2013. We recapped our most shared articles, garnished with the year’s top takeaways covering mobile optimization, retargeting and behavior-based... [...]

The latest ‘Web Marketing Today’ blog post is titled “Understanding Recent Changes to Gmail”. Pamella Neely says, “Here are 10 New Year’s web-analytics resolutions for smaller businesses. 1. Make Sure Tracking Code Is Current If you have already installed tracking code, make sure the tags (i.e., code snippets) that power your analytics tools are up to date. On occasion, the code snippets change to support new functionality, such as customer demographic data in Google Analytics. Make sure you’re tracking the most information possible, especially if it’s critical information like... [...]