The latest article on ‘Marketing Land’ is titled “Complete Guide To Universal Analytics – Should You Upgrade?”. John Lincoln says, “Now that Universal Analytics has been around for some time, many people are considering making the switch. It just has so much more to offer than the soon-to-be-legacy Google Analytics installation. Being an analytics junkie, I am very excited about this upgrade in features and data. This post is the ultimate guide to Universal Analytics. We will talk about the benefits, installation and all the important ins and outs“. Complete... [...]
Archive for the 'Internet Marketing Analytics' Category
The latest ‘MarketingExperiments’ blog post is titled “Conversion Rate Optimization: Why is split testing so powerful?”. Daniel Burstein says, “Imagine if you could split test your life. Essentially, you would never be faced with a conundrum again. You could choose toboth send your daughter to the state school and the Ivy League college. You could marry your high school sweetheart and that special someone you just met. You could buy the Prius and the Tesla. Then, you wait and you measure. You would finally determine empirically which decision is best”. Conversion Rate Optimization:... [...]
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Is Email a More Reliable Marketing Mechanism Than Social Media″. Baer says, “In this edition of The Baer Facts, I’m joined by Kyle Lacy of ExactTarget to wish Happy Birthday to Facebook and talk about the changing face of email. 10 Years? Feels Like 30 On one hand, it’s hard to believe Facebook is 10 years old. On the other hand, Facebook has become so entwined in our personal and professional lives”. Is Email a More Reliable Marketing Mechanism Than Social Media Jay Baer’s ‘Convince & Convert’... [...]
The latest ‘MarketingExperiments’ blog post is titled “Customer Theory: What do you blame when prospects do not buy?”. Daniel Burstein says, “The effort and money that you’re investing in your marketing is predicated on one thing – that you understand your customer. What good is a print ad, an email or a marketing automation investment if it doesn’t deliver a message that alleviates a customer pain point or helps a customer achieve a goal? They won’t act if the message doesn’t hit them square between the eyes. Let me give you an example of faulty customer theory. Uber, a... [...]
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “6 Success Tips From Experienced Social Pros″. Baer says, “Part of what makes the Social Pros Podcast so interesting to produce is that we talk to a wide variety of guests from different industries, and each guest has unique insights and experiences into how best to be social, even though many of their job titles and descriptions are the same. January was a particularly ”. 6 Success Tips From Experienced Social Pros Jay Baer’s ‘Convince & Convert’ Blog [...]
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Do Contests Work on Twitter?″. Baer says, “I did some research on Twitter contests by pulling the most engaging tweets from Twitter accounts for more than 12,000 companies for the month of January. There was a lot to learn from these tweets: Fashion is big. Sports & music can really get people going. But the #1 way to get engagement on Twitter”. Do Contests Work on Twitter? Jay Baer’s ‘Convince & Convert’ Blog [...]
The latest ‘MarketingExperiments’ blog post is titled “LPO: How many columns should you use on a landing page?”. John Tackett says, “What is the highest performing number of columns for your webpages? The question is deceptively simple and difficult to determine unless you test your way to the optimal layout for your needs. During a recent Web clinic, Jon Powell, Senior Executive Content Writer, MECLABS, revealed how a large tech company decided to test its column layout in an effort to increase sales from its branded search efforts. So, let’s review the research notes for some background... [...]
MarketingSherpa has released a case study titled “Marketing Automation: IT company boosts leads 59%, generates $1.5 million with system implementation”. Allison Banko says, “”If you would have told me in 2011 that we would get to a point where in one month we would have over a hundred leads, I would have laughed at you,” admitted Mandy Hauck, Manager of Marketing Communications, CentricsIT. But what Hauck once thought was laughable is now a rewarding reality for the IT company. This MarketingSherpa case study reveals how CentricsIT implemented marketing automation... [...]
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “The 5 C’s of Effective Content Marketing″. Baer says, “Content marketing is hot right now. But just because everyone’s doing it, doesn’t mean it’s easy. Great content takes a lot of time and careful thinking. The good news? We’ve put together a 5-step guide that can help you remember the most important elements of a great content campaign. We’ve even gone to the trouble”. The 5 C’s of Effective Content Marketing Jay Baer’s ‘Convince & Convert’ Blog [...]
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Wake Up – Why It’s Now About the Media not the Social″. Baer says, “The tools and technologies that have aided and abetted the social era have grown up and forsaken us. The big social players have all rolled out features and functions that position them squarely as media platforms that maintain comments functionality, rather than their original roles as social networks. Facebook, Linkedin and Twitter aren’t the new”. Wake Up – Why It’s Now About the Media not the Social Jay Baer’s ‘Convince & Convert’... [...]