StrongView has released “A Practical Guide to Modern Marketing Analytics”. The StrongView team says, “Marketers are learning how the promise of big data for marketing can help them understand individual customer context and channel that context into highly targeted and relevant communications. Download this guide to simplify the future of Big Data Marketing Analytics and what you can do to prepare, today. Key Topics How the promise of big data cloud marketing will change the way your brand interacts with your customers The 3Vs of Big Data and how the future of marketing analytics... [...]

The latest ‘MarketingExperiments’ blog post is titled “Less is More: Maximize conversion by removing website distractions”. Jesse Kraker says, “The old adage “less is more” holds true when it comes to website optimization. To optimize your website, you need to remember to stick to the goal of your site and not distract your visitors with links and other elements that can stop them from reaching that goal. In this MarketingExperiments Blog post, we’ll review a recent test from one of MECLABS’ online retail Research Partners and how the team was able to achieve a 10% lift in checkout... [...]

MarketingSherpa has released a case study titled “How an Exhibit Manufacturer’s Product Launch Exceeded Aggressive Sales Forecasts by 38%”. Andrea Johnson says, “Skyline, a trade show exhibit manufacturer, managed to perfect the balance between secrecy and promotion in the launch of an industry-transforming product. The result? Sales so strong that production is scrambling to keep up; Skyline is exceeding even the most aggressive sales forecasts by 38%. This week’s B2B Marketing case study outlines the three critical steps that helped Skyline successfully walk the... [...]

MarketingSherpa has released a case study titled “Email Marketing: 133% ROI for B2B’s first-ever lead nurturing program”. Adam Sutton says, “Lead nurturing is a powerful strategy, but launching it can be daunting especially when you’re building from scratch. How should you get started? This case study featuring an accounting and consulting firm covers building a lead nurturing strategy from the ground up and hit 133% return on investment after only seven months. You’ll see how the team set topics, mapped content to the sales funnel, and navigated bumps in the road“. Email... [...]

The latest ‘MarketingExperiments’ blog post is titled “A/B Testing: 3 steps to help you test smarter, not harder”. Amy Tulley says, “2014 is here and with it opens a new year full of many opportunities to test. We are presented with a clean slate. Any missed opportunities or “we should’ve tested that” are in the past. This post will help you with the basic steps to learn how to approach testing in order to test smarter, not harder, when setting up your tests in 2014. Step #1. Develop key performance indicators first Every test begins with an idea on how to make a webpage or email... [...]

The latest ‘Econsultancy’ blog post is titled “Five digital analytics tips for SMBs”. Daniel Waisberg says, “The phrase of the day is ‘Big Data‘, everyone talks about how it can boost your business and make you a successful organization. But how can big data help a small business? Can you still use it to drive decisions and optimize your business? The answer is: yes you can! In this post I will provide a few tips that can help SMBs to get up and running with data analytics”. There is still a lot of confusion among marketers and publishers about what... [...]

MarketingSherpa has released a case study titled “Social Media Marketing: Sporting goods company increases Facebook reach 366% with content contest”. Courtney Eckerle says, “Sometimes the most impactful marketing isn’t created by marketers, it’s just facilitated by them. With a goal of increasing the U.S. audience on Facebook, global sporting goods company Amer Sports created a social media contest for customers to submit photos and ambitions for the year. Along with expanding its U.S. audience, the results of this contest were 2,000 entries consisting of photos, stories... [...]

The latest ‘MarketingExperiments’ blog post is titled “Testing and Analytics: What’s stopping you from testing?”. Taylor Kennedy says, “How often do you read a blog or case study about a huge lift (sometimes here on this very site) and think, “That’s too good to be true.” Trust me, you’re not alone. I think like that also and I’m here to tell you that it’s alright. It pays to be skeptical in the marketing world. To me, skepticism is just another way of saying you pay close attention to details. After all, it’s the details that help you discover why people buy your products”. Testing... [...]

MarketingSherpa has released a case study titled “Email Marketing: Dell lifts revenue 109% via GIF-centric campaign”. Allison Banko says, “GIFs have revamped the online experience, enhancing everything from news stories to websites to even emails. While these video-photo hybrids are a fun visual treat for consumers, marketers are using GIFs as a valuable way to showcase products that a static photo just can’t do justice. In this case study, we dig into a GIF-focused email campaign that established Dell as an esteemed MarketingSherpa Email Award winner. Read on for an inside... [...]

The latest post on ‘Copyblogger’ Blog is titled “Finally … Site Analytics for Plain Folks”. Demian Farnworth says, “Analytics. It’s a strange, four-syllable word that causes some people strange fits. You can’t really turn around without running into it in some form (metrics, reports, data, dashboards) or someone telling you how insanely important it is. There’s no shortage of site analytics tools — starting with the most popular, Google Analytics (GA). These tools can measure the routine (traffic, clickthroughs, page views) to the complex (visitor flow, channel acquisition,... [...]