The latest ‘MarketingExperiments’ blog post is titled “A/B Testing: Is responsive design worth the investment?”. John Tackett says, “Is responsive design worth the investment? It depends on whom you ask. You can ask the experts, receive a variety of replies and hopefully draw some conclusions from their answers. Or, you can look to your customer data for insights through a little testing and optimization. During a recent Web clinic, Austin McCraw, Senior Director, Content Production, and Jon Powell, Senior Executive Content Writer, both of MECLABS, revealed how marketers at a news media... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Do it Backwards: Creating a Business for Your Content″. Baer says, “Gregory Ng, CMO of Brooks Bell and host/producer of FreezerBurns, joins the Social Pros Podcast this week to discuss microwaving food on camera, Google+’s integration with YouTube comments, and how a single piece of content can become an entire business. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please”. Do it Backwards: Creating a Business for Your Content Jay Baer’s ‘Convince & Convert’... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “The Next Great Social Marketing Opportunity: The Internet of Things″. Baer says, “In late 2012, we shared an article on the TopCoder Blog entitled 2013: the Year of the Sensor – Your Year to Innovate in the Physical Realm. Thanks in part to a timely re-tweet by Tim O’Reilly, that article went on to be our 3rd most seen blog post in our 2.5 years of content”. The Next Great Social Marketing Opportunity: The Internet of Things Jay Baer’s ‘Convince & Convert’ Blog  [...]

The latest ‘MarketingExperiments’ blog post is titled “Online Testing: Defining type I and type II testing errors”. Taylor Lightfoot says, “When it comes to website testing, maybe you’ve heard of the terms type I and type II errors, but never really understood what they mean. Perhaps you’re thinking they might have something to do with personality types, like a type I personality that is perhaps more aggressive than a type II personality. Or maybe blood type comes to mind? These are, of course, all wrong. In the context of testing, what we are really referring to are type I and type... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “The BBC Experiments With Video News Coverage on Instagram″. Baer says, “Inspired by the rise of mobile and tablet viewership, the BBC is experimenting with a new initiative on Instagram called Instafax, where news clips are featured in 15-second video formats. From the content created, to the positioning and community involvement, the effort is both interesting and noteworthy for both companies and news outlets. Announced on”. The BBC Experiments With Video News Coverage on Instagram Jay Baer’s ‘Convince &... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “How to Treat Your Bloggers Like Rock Stars″. Baer says, “Yesterday, I discussed the power of blogger outreach and how Char-Broil does an exemplary job with mutually beneficial connections. In order to achieve and implement these crucial relationships like Char-Broil does, it’s important to understand exactly what makes for a successful relationship with the bloggers who move your brand forward. The writer in me loves”. How to Treat Your Bloggers Like Rock Stars Jay Baer’s ‘Convince & Convert’ Blog  [...]

MarketingSherpa has released a case study titled “Customer-centric Marketing: Survey program turned 30% of unsatisfied software customers into brand advocates”. David Kirkpatrick says, “Eight years ago, software company Sage North America determined it needed to become more customer-centric. The company tracked customer satisfaction, but not loyalty. In a number of years, Sage created a customer survey program that measured sentiment and put internal programs in place to promote loyalty from its customer base. Discover the process and programs Sage developed that led to a 275%... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “When Analog Beats Digital Marketing″. Baer says, “You would have thought that with the advent of the compact disc and the clarity and consistency digital music provides, turntables and needles would by now have disappeared, making all those record albums stored in your garage worthless. But, you may want to think twice before you pitch them in the trash or trade a”. When Analog Beats Digital Marketing Jay Baer’s ‘Convince & Convert’ Blog  [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Why Content Marketers Need Better Statistics″. Baer says, “One recent morning, a client got in touch and asked me to find a widely cited statistic that supports the use of behavioral job interview techniques. The client needed to show that behavioral interviews resulted in lower overall hiring costs, lower turnover rates, or increased productivity. They needed the statistic within two hours for use”. Why Content Marketers Need Better Statistics Jay Baer’s ‘Convince & Convert’ Blog  [...]

The latest ‘MarketingExperiments’ blog post is titled “Copywriting: Call-to-action testing and optimization”. Erin Hogg says, “For Michael Aagaard, Copywriter, ContentVerve.com, optimizing call-to-action copy is one of the most fascinating aspects of improving conversion rates, and one of his favorite research areas. “In the last critical moment, call-to-action copy is what makes the prospect click,” Michael said. In his Email Summit 2013 presentation, “How to Optimize and Test Calls-to-action for Maximum Conversions,” Michael walked the audience through his own tests and results... [...]