The latest article on HubSpot blog is titled “A Blog Post to Help You Write Blog Posts “. Shannon Johnson says, “You know what would be cool? Having a magic genie write a steady stream of high quality blog posts for you that drive tons of traffic and leads. Okay. Yeah. We all know that would be nice. But since that’s not really a possibility, the next best thing is a template that can walk you through all the steps necessary to write a solid blog post — with as few headaches as possible — almost as if a genie was there guiding you all along the way”. A... [...]
Archive for the 'Internet Marketing Blogs' Category
The latest ‘Econsultancy’ blog post is titled “Three requirements to extract value from a web analytics tool”. Peter O’Neill says, “The value in web analytics comes not from the tool but from using the data it provides. Web analytics can be an amazing driver of business performance when it’s supplying insights that are used to inform business actions. For this, you need more than the technology, you need the people and the processes as well. Let’s narrow our focus though to just the web analytics tool, whether a (technically) free solution such as Google... [...]
The latest article on ‘MarketingProfs’ is titled “Five Ways to Give Your PPC Advertising an Extreme Makeover”. Verónica Maria Jarski says, “Small businesses with a Google AdWords account are flushing away, on average, 25% of their pay-per-click (PPC) marketing budget because of easily fixable managerial and strategic errors. That finding is highlighted in a recent study by the search software provider WordStream, which reviewed the PPC activities of 500 small and midsize business (SMBs). The company graded those SMBs on various PPC tasks, including account activity, ad relevancy, keyword... [...]
The latest MOZ blog post is titled “The One Thing I Would Change as the CEO of Moz”. Wil Reynolds says, “What many of you might not know is that this CEO Swap scared me. It didn’t scare me because I would have a hard time letting go, and not because I would be allowing Rand to view every little thing about my life with no filter by managing my inbox and experiencing everything that I experience everyday. What scared me the most was that I wouldn’t add value to Moz. Let’s be honest: Moz is two times the size of SEER, has more money in the bank, and has more senior leadership.... [...]
The latest ‘Econsultancy’ blog post is titled “Nine upselling lessons we can learn from domain registrars”. Dave Gowans says, “In the cut-throat world of domains, upselling has become the key to profits. With razor-thin margins on popular .com sales, the registrars have been forced to aggressively upsell additional domains and services such as hosting. Despite the annoyance to regular domain buyers, these sites are an excellent case study in effective upselling. Upselling can be a massive source of additional income and a huge boost to revenue for any business”. Nine... [...]
The latest MOZ blog post is titled “Using Google+ to Appear in the Top Results Every Time – Whiteboard Friday”. Rand Fishkin says, “Google’s search results are showing a strong bias toward content that has been shared or +1’d by people you follow on Google+. In today’s special Halloween edition of Whiteboard Friday, Rand shows you examples of this bias, and explains just what is going on”. Using Google+ to Appear in the Top Results Every Time – Whiteboard Friday MOZ Blog [...]
The latest post on ‘Mashable’ is titled “Marketers Are Putting Their Money and Confidence in Social Media”. Sara Roncero-Menendez says, “Business to business (B2B) marketers are utilizing content marketing strategies more and more in the digital age to promote their brands. They’re becoming confident in creating content supported by the brand, such as magazines, books, articles, how-to guides and more.Social media sites facilitate the spread of this content by allowing customers to share information with other potential customers“. Marketers Are Putting Their Money... [...]
The latest post on ‘Mashable’ is titled “Google Mystery Barge Is … A Store for Secrets?”. Chris Taylor says, “Remember the strange Google-owned barge parked just off Treasure Island, matched by a counterpart in Portland, Maine? The one CNET uncovered last Friday, and suggested might be Google’s patented floating data center? The mystery that made it as far as a Daily Showsegment?Well, San Francisco TV station KPIX says it’s solved the case. The barges contain Google’s answer to Apple stores, only much more exclusive — and run by the company’s... [...]
The latest ‘Entrepreneurs-Journey’ blog post is titled “Buying A Business Instead Of Starting One, Split Testing For Sales Conversion, User Experience Design, Ad Buys For Traffic And More!”. Yaro says, “If you ever wanted to join in with me and a friend as we talk about business and technology, and just listen to our conversation, this podcast is a pretty good representation of what happens. Walter and I jump around from topic to topic in this episode, but I have to say it’s all”. Buying A Business Instead Of Starting One, Split Testing For Sales Conversion, User... [...]
The latest ‘Econsultancy’ blog post is titled “Our blog now exceeds 1m monthly page views, but does it generate ROI?”. Chris Lake says, “Hearty congratulations are in order in light of a big milestone that the Econsultancy blog team has reached, having for the first time surpassed 1m page impressions in a calendar month. Not bad for a niche B2B publishing operation! That said, we don’t create content simply to generate page views. The blog team contributes so much more to our business. I shall explain why. A recent study found that only about a third of Fortune... [...]