The latest post on ‘Mashable’ is titled “Pinterest Hires Newspaper President to Head Content Partnerships”. Kurt Wagner says, “Pinterest confirmed that San Francisco Chronicle President Joanne Bradford will step down at the end of the month to join Pinterest as head of partnerships. The news was first reported by the Chronicle.Bradford oversaw the Chronicle’s digital and marketing efforts, but was only at the newspaper for six months following three years as chief revenue and marketing officer at Demand Media. Bradford has also held revenue and marketing positions with Yahoo and Microsoft“. Pinterest... [...]
Archive for the 'Internet Marketing Blogs' Category
The latest ‘Econsultancy’ blog post is titled “How to use Google Analytics and SMS to increase sales”. Peter Tanham says, “If you run an ecommerce site, you probably use email to announce sales, engage customers and drive repeat purchases. But now that the vast majority of your customers use smartphones, you can follow the lead of most large ecommerce sites which are using SMS just like email to drive repeat visits and purchases. If you collect mobile phone numbers and have permission to text them, include links in your SMS back to your site (also known as Smart... [...]
The latest article on HubSpot blog is titled “Good Marketing Doesn’t Feel Like Marketing: 5 Brands That Get It”. Meghan Keaney Anderson says, “I’m going to own up to something: When AT&T’s It’s Not Complicated commercials come on, I stop fast-forwarding. In fact, if it’s a new one and I’ve missed the first few seconds, I’ll press stop on my DVR, rewind it, and watch the commercial from the start. Now that’s good marketing if a company’s ad can get me to do that. The genius behind the commercials, which were created... [...]
The latest article on ‘MarketingProfs’ is titled “Outbound Marketing Strategies Are Still Effective”. Henry Schuck says, “There’s been plenty of speculation touting the death of outbound marketing. But a recent survey reveals the speculation to be greatly exaggerated. In fact, outbound marketing is still efficient for driving leads and sales. DiscoverOrg recently surveyed 1,000 IT executives at a variety of firms, from Fortune-ranked companies to small and medium-sized businesses. The results show marketers should be careful not to ignore traditional marketing strategies. Here’s... [...]
The latest post on ‘Mashable’ is titled “Why Digital Marketers Should Consider Latin America”. IMS team says, “With the fastest growing Internet population in the world, everyone has their eyes on Latin America. As successful businesses look to expand, the rise of the Latin American digital consumer deserves strong consideration — Twitter, Netflix and Waze are examples of businesses that have scaled in Latin America. And with the 2014 World Cup and the 2016 Summer Olympics set to take place in Brazil, big things are on the way for Latin America and its economies.But beyond the... [...]
The latest article on Business Insider is titled “The Time Has Come: This Is The First Ad On Instagram”. Jillian D’onfro says, “The fateful day has come: Ads have officially entered your Instagram news feed. We knew they were coming and what they would look like for a while now (and even how to get rid of them), but this Michael Kors advertisement is the first loose in the wild. Below is the actual photo, though when you see it on your feed it will be clearly marked “sponsored.””. The Time Has Come: This Is The First Ad On Instagram Business Insider [...]
The latest article on ‘Marketing Land’ is titled “180 Days With Google Glass: Hits, Misses & What Marketers Need to Know”. Matt McGee says, “Six months ago today, I hopped an early morning flight to San Francisco and headed to Google’s campus to become a Google Glass Explorer. I arrived more with a sense of curiosity than enthusiasm, and had even emailed Danny Sullivan — my boss and Marketing Land’s Founding Editor — a week or two earlier to say, you know, I wasn’t really thrilled about getting Glass and wasn’t sure I wanted to be the guinea pig... [...]
Shawn Collins’ latest blog post is titled “Preferred Methods of Communication to Affiliates in 2013”. Collins Says, “Affiliates were asked “What is your preferred method for finding out information from an affiliate manager?” for the 2013 Affiliate Summit AffStat Report. The most popular response, with 56.3%, was email from an affiliate network. This was followed by mass email from the affiliate manager (17.1%), blog or company website (11.4%), Twitter (1.9%), Facebook (1.3%), and video (1.3%)”. Preferred Methods of Communication to Affiliates in 2013 Shawn Collins’ Blog [...]
The latest article on ‘MarketingProfs’ is titled “Video in Marketing Emails: Trends and Benchmarks”. Ayaz Nanji says, “Only a quarter of marketers include videos in their email campaigns, though that proportion is likely to change in the near future, according to a recent study by Email Monks. Of the markers surveyed who are not using video in their email campaigns, 25% say they are “very likely” to do so soon and 55% say they are “somewhat likely.” Just 20% say they have no plans to include video in future campaigns”. Video in Marketing Emails: Trends... [...]
The latest article on ‘Marketing Land’ is titled “Abandoning Third-Party Cookies? What Gives, Google?”. James Green says, “It’s been reported that Google is working on its own online identifier system, called AdID, which could replace the third-party cookies used by marketers to track people’s online behavior, better targeting their advertising efforts”. Abandoning Third-Party Cookies? What Gives, Google? Marketing Land [...]