The latest article on HubSpot blog is titled “Google AdWords’ New Ad Rank Formula: What You Need to Know”. Larry Kim says, “In late October, Google quietly announced a change to its Ad Rank algorithm that represents a huge shift in the way it evaluates and ranks paid search ads. What’s going on? Why would Google make this change? And how will it affect the typical small business advertiser? Let’s take a closer look”. Google AdWords’ New Ad Rank Formula: What You Need to Know HubSpot  [...]

The latest post on ‘Mashable’ is titled “Study: Only 55% of Marketers Satisfied With Twitter”. Seth Fiegerman says, “Twitter has succeeded in attracting marketers to the social network, but it still has a lot of work left to appease marketers as it prepares to become a public company.The majority of large marketers (60%) now use Twitter for various business objectives, putting it ahead of competitors like LinkedIn and YouTube and second only to Facebook, according to a survey of 395 marketers in the United States, the UK and Canada by Forrester Research. Another 18% of marketers... [...]

The latest ‘Econsultancy’ blog post is titled “A look at Facebook Interests, and what this data can do for marketers”. Matthew Kates says, “Facebook provides an unparalleled amount of real-time, accurate user data. With Facebook, marketers can be flies on the wall, quietly and unobtrusively gaining insight into their consumers by observing the details they share about their lives. It is the world’s largest unfiltered focus group for brands to listen to, and it’s arguably the richest CRM database for marketers to take advantage of. Consumers provide large amounts... [...]

An interesting site is critical to keeping users for longer visits. Interactive content is a key way to keep visitor attention longer. Let WP Notes adds interaction to your site. Suppose your site offers visitors: Helpful, clickable tips Intriguing questions for them to answer with a click Special discounts that are clickable Any of these increase engagement and time on site. As a result, your sales should increase, too. With Let WP Notes improve your site, you can do any of these, or all of them. This simple plugin helps you build interactive content that you can place in any widget area your... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Making Contact: How You Deliver Your Content Matters″. Baer says, “If you are reading this blog post, you probably already know that content can be a valuable tool for attracting and retaining great customers. In fact, you may already be dedicating the time and resources it takes to create high-impact content that’s not only designed to resonate with your target audience, but that’s also inherently”. Making Contact: How You Deliver Your Content Matters Jay Baer’s ‘Convince & Convert’ Blog  [...]

The latest MOZ blog post is titled “Be the Result that Google Wants to Rank”. Kristina Kledzik says, “As SEOs, we spend most of our time trying to figure out Google’s algorithms so we can rank well. Google, on the other hand, is trying to tweak its algorithms so searchers find the best sites. Rather than trying to optimize for the enigma that is Google, why don’t we just make our sites the best results, so Google will have to rank us well?”. Be the Result that Google Wants to Rank MOZ Blog  [...]

John Chow’s latest blog post is titled “Turn Data Into A Hot Marketing Strategy With Infographics”. Chow says, “What is an infographic? It is taking cold, hard (and sometimes boring) data and bringing it to life. Infographics are well-organized bits of data put together using high-quality graphics, colors, charts, pies and other tools of presentation to make them interesting. People are visual and good infographics break down facts in a way that is only beneficial, but almost irresistible to look at. Infographics tell a quick, compelling story. What’s most beneficial is the high rate... [...]

The latest ‘Aweber’ blog post is titled “3 Ways to Get Subscribers at Conferences”. Nick Randazzo says, “Our summer intern, Nick Randazzo, picked up some solid tips on list building at conferences while he was here. He’s back at school, but still sharing what he’s learned: A great way to meet potential subscribers is at industry-based events like workshops, trade shows or conferences. These events are the perfect opportunity to show people how awesome you and your business are. Your goal at these functions is to impress people with your business“. 3 Ways to Get Subscribers at Conferences Aweber... [...]

Darren Thompson had a problem. He noticed a large increase in traffic, but no corresponding increase in affiliate sales. As he recounts the story, “I emailed my Affiliate Account Manager and asked him if he could check their logs to see if there was a spike in sales for another account that was originating from my site. Sure enough, an account belonging to a guy in Russia had suddenly jumped with sales but the originating click reference was routed through his site and there was no way to tell where the traffic or source has come from.” His WordPress site, where he had been earning... [...]

MarketingSherpa has published an article titled “Internal Email: 6 scientifically proven ways to succeed in office politics”. MarketingSherpa team says, “In this classic article from the MarketingSherpa archives, steps toward becoming a more persuasive marketer and team leader are discussed. These insights are from an interview with Robert Cialdini as well as the book he co-authored with Email Summit 2014 keynote speaker Noah Goldstein entitled, “Yes! 50 Scientifically Proven Ways to Be More Persuasive.” These compiled excerpts demonstrate ways to make people say... [...]