The latest article on HubSpot blog is titled “Ecommerce Marketing: The Thin Line Between Awesome and Creepy”. Sam Mallikarjunan says, “It’s something that our profession needs to come to an understanding with consumers around: Privacy. It’s not exactly a topic that anyone is inclined to tackle, given that violating the privacy of consumer’s has been big business for a long time, but the time has come for an honest conversation around this. We don’t feel like evil, dystopian usurpers of civil rights, so why are some marketers portrayed that way? What makes... [...]

Rich Schefren’s latest article is titled “7 Cardinal Sins Of Free Content”. Rich Schefren says, “As hard as I’ve tried over the years, I have NOT been able to dispel one of the greatest myths of online business. This myth goes like this: “If you provide free content, people will want to buy your stuff.” That’s a lot like saying, “Build a business and customers will come! Create any product and people will buy it!” (If only that were true right?) In reality, free content is like anything else in business. It can either be the greatest thing since the invention... [...]

The latest post on ‘Mashable’ is titled “Report Says YouTube Overtakes Facebook Among Teens”. Todd Wasserman says, “After months of speculation, Facebook last week acknowledged that there was some decrease in the number of “younger teens” using the social network on a daily basis. Now an annual survey of 4,014 young people provides more proof that teens may be looking elsewhere.The Futures Company, a research consultancy, interviewed teens in July and found that 41.6% of those aged 12 to 15 said Facebook was their favorite website compared to 48% of teens overall.... [...]

The latest ‘Econsultancy’ blog post is titled “Christmas email frequency: how to delight your subscribers”. Andrew King says, “Email frequency in general has been a hot topic recently. Whatever your opinion or approach is on this topic, it’s inevitable that your email frequency is going to increase over the upcoming holiday period. As you can see from this chart, many retailers don’t hold back!”. Christmas email frequency: how to delight your subscribers ‘Econsultancy’ Blog  [...]

Patsi Krackoff’s latest blog post is titled “Why Use Animated Videos on a Business Blog?”. Krackoff says, “Are you considering creating an animated video for your business blog? Did you know that blog posts and articles with images perform 91 percent better than those without them (Skyword study, 2011)? Have you done a Google search lately that has video content that you can’t resist checking out? Oh yeah. I love video. You know what else I love? Animated videos! Why is that? As a kid I always read the “funny pages.” I still do; I immediately locate the “strategic humor” in Harvard... [...]

The latest Wordtracker blog post is titled “Is your content marketing a bit soft?”. Nick Usborne says, “My thesis for this article is that companies online are using content marketing in a very soft and inefficient way. New content is being uploaded every day in astonishing volumes, but to what purpose? Do we publish content simply to be noticed, or to drive towards a specific outcome?”. Is your content marketing a bit soft? Wordtracker Blog  [...]

The latest article on  ‘Marketing Land’ is titled “The Ultimate Holiday Prep List: 28 Things Every Marketer Should Do For Holiday”. Vic Drabicky says, “All right, so maybe that title is a little arrogant. After all, there are a million holiday list articles this time of year, ranging from “Top 10” lists to “Survival Guides” and everything in between. So, why read this one? Well, this one is different (read: hopefully interesting and helpful). This article doesn’t take the “execute this strategy” approach, and it doesn’t take the “I bet you forgot... [...]

The latest post on ‘Mashable’ is titled “8 Reasons Twitter Still Lags Behind Facebook”. Zoe Fox says, “Twitter‘s much-anticipated public offering is the most buzzed-about tech IPO since Facebook‘s last May. But Twitter has not reached Facebook’s level of influence just yet.In 2013 so far, Facebook’s revenue tops $5.3 billion. Twitter, in turn, generated $422 million. When it comes to active monthly users, Facebook’s base of almost 1.2 billion trounces Twitter’s 232 million“. 8 Reasons Twitter Still Lags Behind Facebook Mashable.com  [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “2 Simple But Brilliant Content Marketing Examples from the Great White North″. Baer says, “Last week was big for me, as I finally met Taxi Mike in person. I first found Taxi Mike and his content marketing prowess 3+ years ago, and he was the original inspiration for my best-selling book, Youtility. But I’d never met the man until this week, when I returned to beautiful Banff, Alberta to”. 2 Simple But Brilliant Content Marketing Examples from the Great White North Jay Baer’s ‘Convince & Convert’ Blog  [...]

MarketingSherpa has published an article titled “Integrating email and search marketing tactics”. Daniel Burstein says, “You are busy! You might even think you’re too busy to read about this week’s chart. But, what if you could kill two birds with one stone? This week, those birds are search and email marketing. So, knock out a few deliverables with that rock and then dig in to see which SEO tactics your peers are prioritizing”. Integrating email and search marketing tactics MarketingSherpa  [...]