The latest article on ‘MarketingProfs’ is titled “What Works When Selling to Marketers”. Ayaz Nanji says, “Marketers are 25% more receptive to lead generation efforts than most professionals, according to a recent report by LeadJen. The study, based on an analysis of 1.45 million call and email outreach attempts by marketing technology vendors, found the average contact rate for lead generation efforts directed to marketing professionals was 13%—or 8% to 30% higher than other professions (the contact rates for which ranged from 10% to 12%)”. What Works When Selling to Marketers MarketingProfs  [...]

The latest article on  ‘Marketing Land’ is titled “Tapping Into Community Research With Facebook Graph Search”. Ric Dragon says, “The digital marketing world is aflutter with talk of entities and structured data, and how both are contributing to the rise of semantic search. Google has rolled out its Hummingbird update, while Facebook has its Graph Search. Both represent big leaps forward in easing searchers’ access to the information they’re seeking. The creators of social media platforms are amassing some of the largest databases ever known. All of the data... [...]

The latest post on ‘Mashable’ is titled “Captcha FAIL: Researchers Crack the Web’s Most Popular Turing Test”. Pete Pachal says, “Captcha is the the gold standard for Turing tests on the web: Whenever an online form wants to check if you’re a human being and not a spambot, it asks you to decipher one or two distorted words, presented as images. But what if there was a way for machines to defeat it?That’s exactly what researchers at Vicarious AI say they’ve done. In trying to develop a machine that thinks like a human — a multi-decade project — the... [...]

The latest ‘Econsultancy’ blog post is titled “Four essential steps to creating a B2B marketing dashboard”. Maria Wasing says, “If you follow marketing and digital related blogs and news sites, then it won’t come as a surprise to you that marketing professionals and CMOs are expected to show how activity achieves business results. As marketing professionals, we need to have an in-depth and real time understanding of how we contribute to our organizations’ or clients’ revenue. In addition, we must also be able to have an ongoing conversation with our sales teams... [...]

The latest article on HubSpot blog is titled “What Are Psychographics?”. Maggie Hibma says, “You probably know a lot about who buys from you. Their gender, geographic location, marital status — it’s all part of developing buyer personas. These data points make up thedemographics of your personas, help inform your marketing strategy, and paint a picture of who your buyers are. But there’s another component needed to reallyunderstand your buyer”. What Are Psychographics? HubSpot  [...]

The latest article on ‘Business 2 Community’ is titled “Google Penguin: Its Impact Over Time”. Agnipravo Sengupta says, “Webmasters around the world started spending sleepless nights ever since Google released its first Penguin Update on April 24, 2012. Launched with the prime objective of eliminating black-hat SEO tactics, this update was able to shake (literally!) the foundation of search engine results. Websites which reached the top of the SERPs via link schemes, soon found their rankings falling rapidly. While some of these websites are still suffering from the aftermath... [...]

The latest article on HubSpot blog is titled “Inbound Selling Was Bound to Be Inbound Marketing’s New Best Friend”. Frank Belzer says, “It was bound to happen sooner or later: Inbound marketing was going to start talking about “inbound selling.” It was inevitable because, like traditional marketing, if the loop doesn’t close, if revenue isn’t impacted, and if nobody can point to an effort or strategy and say “That really worked!” then the funding will dry up. So, now it’s time for inbound sales teams to start looking more closely... [...]

The latest ‘Web Marketing Today’ blog post is titled “15 Last Minute Holiday Email Marketing Tips”. Pamella Neely says, “It’s nearly Halloween. It’s not too late to get started on holiday email campaigns, but there’s no time to waste. Thanksgiving comes late this year, pushing Cyber Monday all the way back to December 2. The usual holiday rush will feel even more rushed. Follow these tips for your holiday email campaigns and you’ll be celebrating in no time. 1. Start as Early as Possible Not to alarm the last-minute marketers, but the holiday promotions party has already started.... [...]

The latest post on ‘Mashable’ is titled “The Beginner’s Guide to Google+”. Ryan Lytle says, “When Google+ entered the social space in 2011, it was met largely with skepticism. Joining a crowded field with platforms such as Facebook and Twitter, many users questioned the need for another social network.But roughly two years later, Google+ has established itself as the second-largest social media site in the world and boasts a monthly active user base of 235 million. And some of the products that Google built into the platform, such as Hangouts and Communities, along... [...]

The latest ‘Econsultancy’ blog post is titled “Why is Google testing banner ads in search results?”. Graham Charlton says, “I mentioned the testing of banner ads in my post on Google’s search UI changes yesterday, but such a big change deserves more attention.  In a nutshell, Google is testing banner ads on branded searches for 30 different advertisers, including Virgin America and Crate & Barrel. I’ve rounded up the views of several search marketers on the tests being carried out by Google”. Why is Google testing banner ads in search results? ‘Econsultancy’... [...]