The latest ‘Econsultancy’ blog post is titled “Has the affiliate channel outgrown the CPA last click model?”. Helen Southgate says, “It’s well known that the affiliate channel works on a cost per acquisition (CPA) model, meaning that when the desired action is completed, be it a sale, lead or quote, the affiliate is paid. To be able to attribute the sale to an affiliate there needs to be an agreed metric by which a sale can be attributed. Typically this is a ‘last click wins’ model: if the last click is attributed to a particular publisher then... [...]
Archive for the 'Internet Marketing Blogs' Category
The latest article on HubSpot blog is titled “15 Inspirational Resources to Lift You Out of Your Content Rut”. Maggie Hibma says, “As an inbound marketer, I know two topics that go hand-in-hand: Content creation and inspiration. Trouble is, it’s difficult to do the former right without the latter. So, when you work for a content creation machine like HubSpot, you have to work hard to find inspiration to produce high-quality content. Aside from inspiration, writers have to cultivate top-notch content creation habits and make sure they have all the resources they... [...]
The latest post on ‘Mashable’ is titled “Apple Unveils iPad Air”. Pete Pachal says, “Apple unveiled the fifth generation of the iPad on Tuesday at an event in San Francisco, called the iPad Air. The new model sports a thinner design and a 64-bit processor, a feature first seen in the iPhone 5S.The physical design is lighter and thinner. Where the previous iPad was 1.4 pounds, the iPad Air weighs just 1 pound. The thickness drops about 20% — from 9.4 millimeters to 7.5mm (0.30 inch). The bezel surrounding the screen is thinner, too, shrinking by 43% and closer in proportion... [...]
The latest article on ‘Marketing Land’ is titled “Now What? When New Competition Suddenly Makes PPC Unprofitable”. Ginny Marvin says, “There have always been companies for which paid search didn’t pan out or was cost prohibitive. But, what happens when companies that have been running successful paid search campaigns suddenly find themselves getting crushed by new competition? After looking into cases of advertisers getting squeezed out of paid search by large parent companies, I wanted to hear what advice marketers would give to these advertisers. What channels... [...]
The latest article on ‘MarketingProfs’ is titled “10 Reasons Why Your Marketing Needs to Be More Attractive to Women”. Verónica Maria Jarski says, “Is your marketing geared more toward men or toward women? If you said “men,” you are ignoring the gender with more purchasing power. After all, according to Women’s Marketing Inc., women control 85% of the purchasing in the United States. The following infographic by Text Marketer highlights 10 solid reasons why your business needs to be more attractive to women. One of the biggest reasons to engage women is that 92%... [...]
The latest MOZ blog post is titled “A [Poorly] Illustrated Guide to Google’s Algorithm”. Dr. Peter J. Meyers says, “My ill-advised attempt to illustrate the Google algorithm and all its major parts. Inspired by a bad joke on Twitter that led to some very useful discussions”. A [Poorly] Illustrated Guide to Google’s Algorithm MOZ Blog [...]
Shawn Collins’ latest blog post is titled “How to Get the Most from Exhibiting at Conferences”. Collins Says, “Affiliate Summit Press has published a new book, How to Get the Most from Exhibiting at Conferences, which I authored. The book also includes contributions from Robert Adler, Ad Hustler, Tricia Meyer, and Kim Rowley. Companies exhibit at conferences for a variety of reasons. Some look at the process as an expense as they seek to protect their market share. Others approach exhibiting as an investment in their business. Those are the companies that build and maintain real relationships... [...]
The latest article on ‘Marketing Land’ is titled “Yahoo #1 For Third Straight Month — comScore”. Greg Sterling says, “Yahoo was named the top US internet site in July by comScore, for the first time since May 2011. That caused a minor sensation and couldn’t fully be explained by comScore or others. It happened again inAugust. Yahoo is once again the top US internet site in terms of consumer reach and traffic for the third straight month. Tumblr is reported separately (at #30). If it were folded in to Yahoo’s total the company would have more than 40... [...]
The latest article on ‘MarketingProfs’ is titled “Paid Search Trends: CPCs on the Rise, Bing Gaining Spend Share”. Ayaz Nanji says, “In the third quarter of 2013, paid search impressions, clicks, and advertiser spend increased for both Google and Bing (which includes the Yahoo search partnership), according to a recent report by The Search Agency. Paid search impressions in 3Q13 increased 37.1% year over year, clicks grew 16.2%, and advertiser spend increased 23.1%. Cost-per-click (CPC) in 3Q13 was up 5.9% year over year, but fell 1% quarter over quarter”. Paid Search Trends:... [...]
The latest ‘Web Marketing Today’ blog post is titled “16 New Content Marketing Ideas”. Pamella Neely says, “Content marketing is one of the most effective ways to attract and engage clients and prospects. The problem is you need to keep creating content — lots of great content again and again. Sooner or later, you’re going to run out of ideas. It can happen much sooner than later. Keep this list handy for the next time you’re stuck. You’ll be back to creating terrific content again in a snap. 1. Curate It’s okay to create a blog post of the best blogs in your industry. Or to... [...]