The latest article on HubSpot blog is titled “15 Inspirational Resources to Lift You Out of Your Content Rut”. Maggie Hibma says, “As an inbound marketer, I know two topics that go hand-in-hand: Content creation and inspiration. Trouble is, it’s difficult to do the former right without the latter. So, when you work for a content creation machine like HubSpot, you have to work hard to find inspriation to produce high-quality content. Aside from inspiration, writers have to cultivate top-notch content creation habits and make sure they have all the resources they... [...]

The latest post on ‘Mashable’ is titled “Google Launches ‘Project Shield’ to Defend Against Cyberattacks”. Lorenzo Franceschi-Bicchierai says, “Websites run by dissidents and human rights activists around the world have a new ally in the fight against oppressive regimes: Google.To defend against the growing threat of cyberattacks, and specifically Distributed Denial of Service attacks (DDoS), which can take down a site with a massive stream of malicious traffic, Google has launched Project Shield. The new tool protects sites from being taken offline, allowing them... [...]

The latest ‘Econsultancy’ blog post is titled “A five-step roadmap for using personalisation in ecommerce”. James Gurd says, “A key theme at the recent Econsultancy Digital Cream roundtable on Personalisation was paralysis: being unsure how to prove the business case to justify investment and start the personalisation journey. This uncertainty is leading to inertia as digital teams invest in what they know works, such as paid search, rather than take the leap of faith and pursue what they believe will work but don’t have a robust model to validate”. A five-step... [...]

The latest article on ‘MarketingProfs’ is titled “Think Social Media Is a Waste of Time? Don’t Give Up So Soon”. Philip Paranicas says, “Out goes the blog post or tweet. Immediately, the fingers start drumming on the table. The eyes shift anxiously to the clock or watch. A whole day goes by. Then, two whole days. Response is lukewarm. Obviously, the effort was a failure, right? The digital age has brought all kinds of efficiency to marketing. Campaigns and initiatives that were months in the making in the offline world can now be planned, launched, and ended within a matter of... [...]

The latest ‘Web Marketing Today’ blog post is titled “Notable Internet Marketing Articles for Oct. 21, 2013”. Kathleen Fealy says, “The recent Internet marketing articles below address mobile, content, video, social, search engine optimization, and customer experience. I found them helpful for my Internet marketing consulting firm. Hopefully they will help your business too. “5 Crucial Mobile Advertising Tactics For Small Businesses” by Danny Brown, American Express OPEN Your customers are using mobile, whether you created a strategy for it or not. Businesses need to start thinking... [...]

The latest article on Business Insider is titled “Where And How People Watch Video On Their Tablets”. The BI team says, “The tablet, once considered a novelty, is fast becoming an essential part of our lives: According to Pew Research Center, more than a third of American adults now own a tablet. In Q4, tablet sales are expected to outstrip those of PCs, and while marketers still spend more on TV advertising than online video advertising, that could change as tablet use skyrockets. There are common-sense reasons for the rise of the tablet, including lower costs and flexibility,... [...]

The latest article on HubSpot blog is titled “How to Name Your Inbound Marketing Agency”. Meg Hoppe says, “Finding just the right name for your new enterprise is important – it sets prospects’ expectations, reflects your purpose and culture, and puts a virtual stake in the ground that says “This is who we are.” The best names are memorable, meaningful and simple; they transcend trends and project an image. It’s an awful lot to ask of a few words, so we’ve outlined a few methods that might help you develop the right name for your group”. How to Name Your Inbound... [...]

The latest article on ‘Business 2 Community’ is titled “Social Media Management Strategy in 30 Minutes a Day”. Peter Trapasso says, “Social media management strategy in 30 minutes a day is possible. Using the steps in this handy infographic you can get things done fast. As long as you are disciplined, this social media managemnt plan is feasible. Companies seem to be making social part of all marketers jobs instead of hiring a dedicated social media manager. This is particularly true of small business and sole proprieterships. Marketers struggle to manage their companies... [...]

The latest post on ‘Mashable’ is titled “Twitter Co-Founder Dorsey Offers List of Dos and Don’ts for Success”. Adario Strange says, “As the co-founder of Twitter and Square, two of the most high profile tech companies in Silicon Valley, Jack Dorsey can claim at least some sage wisdom in the way of building successful companies.That’s why a recent meeting in which the tech innovator delivered a few choice pieces of advice has drawn the attention of would-be tech moguls, as well as those with vested interests in his companies“. Twitter Co-Founder Dorsey Offers... [...]

The latest article on ‘MarketingProfs’ is titled “Internet Ad Revenues Set Record in 1H13”. Ayaz Nanji says, “Internet ad revenues surged to a landmark $20.1 billion in the first half of 2013, according to a recent report by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). That’s an 18% increase over last year’s first-half ad revenues of $17 billion. Maintaining an upward trend, 2Q13 internet ad revenues also increased—18% year over year—reaching $10.3 billion, up from $8.7 billion in 2Q12″. Internet Ad Revenues Set Record in 1H13 ... [...]