The latest article on  ‘Marketing Land’ is titled “How To Use Site Search To Get Keyword Insights In A (Not Provided) World”. Carrie Hill says, “Not Provided is all anyone is talking about these days — with good reason. Holding data hostage and forcing users to buy ads to see it is pretty dirty pool, in my opinion. Most of my clients cannot lay out the money just to grab data, so we’ve had to come up with some creative ways to see information at a keyword level. I’ve shared previously how using a “Not Provided Filter” can give you insights into landing... [...]

The latest ‘Entrepreneurs-Journey’ blog post is titled “Predicting How Well A Launch Or Kickstarter Campaign Will Do, Investing In Facebook Stock Through eToro, And Tales From The Dot Com Boom By Yaro Starak2 Comments”. Yaro Starak says, “Welcome to this week’s episode of what so far is called the Walter and Yaro podcast show (we still need a name, let us know your suggestions in feedback comments please!). In our thirty minutes or so chat this week Walter and I talk about… Predicting how well a product launch or kickstarter campaign”. Predicting How Well A Launch Or Kickstarter... [...]

The latest article on Business Insider is titled “AOL Overtakes Google For Most Video Ads Served Thanks To $405 Million Adap.tv Acquisition”. Richard Feloni says, “When AOL completed the acquisition of video advertising platform Adap.tv on Sep. 6 after buying it for $405 million the month before, it gained thousands of online publishers to compete with video advertising giant Google. That same month, comScore revealed today, AOL served 3.72 billion video ads to reach half of the U.S.’s online viewers, beating out Google’s 3.24 billion ads. This is the latest victory... [...]

The latest article on ‘Business 2 Community’ is titled “What You Need To Know About Facebook’s New Algorithm”. Anita Loomba says, “If you’ve managed a Facebook page for a client then you know how difficult it can be to get your posts seen by fans. Just because your page has 10,000 likes, doesn’t necessarily meant that your posts are going to be seen by 10,000 people. In the past, your post reach was determined by an algorithm called EdgeRank (which marketers were finally starting to wrap their head around). Not unusual for Facebook, they’ve made some interesting changes... [...]

The latest post on ‘Mashable’ is titled “How Deep Links Could Revolutionize Mobile Advertising”. Todd Wasserman says, “One of the clunkier aspects of the mobile experience is the lack of a seamless transition from app to app.For instance, when LinkedIn sends you an email about a new connection, the accompanying link sends you to LinkedIn’s homepage rather than its app. If you’re a retailer advertising on mobile, those who click through will either go to your homepage or to the front door of your app, rather than to a page where they can buy a product“. How... [...]

The latest ‘Econsultancy’ blog post is titled “Has Hummingbird changed SEO forever?”. David Towers says, “When Google announced at the end of September that Hummingbird had been live for a month or so, many questioned how such a significant change could have happened without it having been detected earlier. Amit Singhal, Head of Google’s ranking team, talked about Hummingbird being the first time a completely new algorithm had been implemented since 2001 and that it impacted 90% of search queries”. Has Hummingbird changed SEO forever? ‘Econsultancy’... [...]

The latest article on HubSpot blog is titled “Targeting Email Marketing by Persona Improves Clickthrough Rate 16”. Anum Hussain says, “Personalizing emails is more than customizing the first sentence to include the recipient’s first name. True, valuable personalizations cater every marketing message to the right person at the right time. Last summer, we began experimenting with persona-based segmentation. Personas are fictional representations of your ideal customers. They are based on real data pertaining to customer demographics and online behavior as well as educated... [...]

The latest article on ‘Business 2 Community’ is titled “Semantic Markup: Adding Context To SEO”. Tommy Landry says, “The Internet world has been up in airs the past few weeks in response to Google’s recent changes. And the changes this summer were quite large indeed! First, we learned that we no longer have access to full keyword-level data for our Organic traffic. Then, Google announced that they have moved to a whole new algorithm named Hummingbird, which focuses on context over exact match keywords”. Semantic Markup: Adding Context To SEO Business2Community.com  [...]

The latest post on ‘Mashable’ is titled “Facebook Ads Are 1,790% More Profitable on iOS Than Android”. Dom Esposito says, “After studying more than 200 billion Facebook ads, it has been discovered that the ads are more effective on iOS than on Android. The study conducted by Nanigans shows thatFacebook ads on iOS are 1,790% more profitable than on Android-powered devices“. Facebook Ads Are 1,790% More Profitable on iOS Than Android Mashable.com  [...]

The latest article on HubSpot blog is titled “The Resources You Need to Master Website Design”. Corey Eridon says, “Marketers looove talking about website design. Why wouldn’t we? It’s fun! But smart inbound marketers take an objective approach so their websites yield actual ROI. To be that kind of marketer, start with this free ebook about the essentials, and this post laying out key terminology. If you think your website needs some love, get started with a website redesign planning kit“. The Resources You Need to Master Website Design HubSpot  [...]