The latest MOZ blog post is titled “Inbound Recruiting: The Tactics You Already Know Make Hiring Easier and More Fun”. RobOusbey says, “As inbound marketers, it’s easy to think we don’t know the first thing about recruiting exceptional candidates to our companies. In reality, though, some of the best practices in hiring mirror the inbound tactics we use every day”. Inbound Recruiting: The Tactics You Already Know Make Hiring Easier and More Fun MOZ Blog  [...]

The latest article on ‘Business 2 Community’ is titled “The Powerful Impact of Social Sharing & Content Marketing”. Matthew McKenzie says, “It’s de rigeur today for B2B marketers to sing the praises of social media. That’s a safe move — it’s a lot easier to catch flak for using too little social media in your campaigns rather than using too much. But how many marketers can pin down the impact of social media using hard numbers? Here’s some data to help you answer that very important question”. The Powerful Impact of Social Sharing & Content Marketing ... [...]

The latest post on ‘Mashable’ is titled “6 Biggest Mistakes Brands Make on YouTube”. Nate Houghteling says, “In the beginning, YouTube was a playground for amateurs to post home movies, webcam confessionals and videos of cats chasing string. And it was good.As the platform grew up, a new breed of talent emerged to dominate the landscape. These YouTube “creators” — amateur filmmakers, beauty experts, armchair pundits and a thousand other flavors of self-made star — produced a unique type of content built specifically for YouTube and its audience. And it was awesome“. ... [...]

The latest article on ‘MarketingProfs’ is titled “Four Things Marketers Should Know About the New General Solicitation Rules”. Joy Schoffler says, “For decades, private companies and investment firms have been forbidden from advertising that they are seeking investors. On September 23, however, one of the first provisions of the JOBS Act went into effect, lifting the 80-year-old ban on general solicitation of capital investments. Many believe the result could be a large increase in businesses’ marketing and advertising their private securities offerings. Marketers should therefore... [...]

The latest article on  ‘Marketing Land’ is titled “Bring Life To Your Email Campaigns: 5 Tips For Live Email Content”. Angie Zener says, “To get the biggest bang for your marketing buck, invest in channels that consumers prefer most. While email marketing is often neglected in the face of trendier marketing channels, consumers still heavily rely on it. A recent study by the Economist Intelligence Unit found that consumers ranked email as the most important channel for both pre-purchase and post-purchase information. So how can you spice up this tried and true... [...]

The latest article on ‘Business 2 Community’ is titled “The Top Ways to Influence Local SEO Rankings in 2013”. Sarah Beth Wiltse says, “Have you seen the results of Moz’s most recent report on local search ranking factors yet? This study offers insight into the ranking factors that most affect the successes and failures of local search. Both the surprising and unsurprising aspects of the results can help local SEOs to prepare for the months ahead”. The Top Ways to Influence Local SEO Rankings in 2013 Business2Community.com  [...]

The latest article on HubSpot blog is titled “The Resources You Need to Master Landing Pages”. Corey Eridon says, “Wait, what’s a landing page? Here — read this. Now, let’s get you information on key landing page components: This will help you master landing page design, this will turn you into a copywriting star, and this will help you figure out the proper form length“. The Resources You Need to Master Landing Pages HubSpot  [...]

The latest post on ‘Mashable’ is titled “8 Steps to Successful Selling on Craigslist”. Neha Prakash says, “Have some crumbling IKEA furniture in your basement that you’ve been trying to ditch for three years? That’s exactly what Craigslist is for (and questionable rideshare requests, of course).But between creating an irresistible listing and haggling for a better price, getting your items to sell on the site is an uphill battle“. 8 Steps to Successful Selling on Craigslist Mashable.com  [...]

The latest ‘Web Marketing Today’ blog post is titled “Special Characters in Email Subject Lines: Good or Bad?”. Pamela Neely says, “You’ve probably seen special characters in email subject lines before — those interesting little symbols that show up now and again in your email inbox. ­­They look like this. These special characters go by many names: glyphs, ideographs, ideograms or sometimes, emoji. Most marketers just call”. Special Characters in Email Subject Lines: Good or Bad? Web Marketing Today  [...]

The latest ‘Econsultancy’ blog post is titled “Google Trusted Stores: the good, the bad, the inevitable”. Charity Stebbins says, “Setting your brand apart from the rest is practically the definition of marketing. Given the strict parameters of advertising on Google, the gatekeeper of the vast digital market, it can be a struggle. It’s no wonder, then, that on my last Econsultancy post discussing niche site strategy, a commenter wanted to know how to get that attractive, Google-branded check mark that distinguishes one PLA (Product Listing Ad) from the lineup”. ... [...]