The latest article on ‘MarketingProfs’ is titled “Five Best-Practices to Increase Registration Conversion”. Bill Powenka says, “A thriving B2B website requires the coming together of many elements to deliver an exceptional experience for your site visitors, leading them down the path you want them to take. For many organizations, that path leads to converting highly qualified visitors to prospects or, better yet, customers. A critical consideration in the lead conversion process is the registration system, which acts as the point of entry into your marketing funnel—when the anonymous... [...]

The latest article on ‘MarketingProfs’ is titled “The Opt-Out Email List: To Send or Not to Send?”. Karen Talavera says, “Many email marketers have the best of intentions when obtaining clear permission from people they want to email to, but their inexperience or reluctance with getting a program started can cause both permission and data to age. But there’s a more serious aspect of this problem in which permission is not simply lax or questionable but ignored altogether. Hence our conundrum for this month. How can this be? Many consider email to be a permission-obligatory marketing... [...]

Shawn Collins’ latest blog post is titled “Apply for a Scholarship to Affiliate Summit West 2014”. Collins Says, “Need help getting yourself to Affiliate Summit West 2014? We will be sponsoring up to fifty Affiliate Summit Pay it Forward Scholarships for affiliates to attend the conference for the first time. The goal of the scholarships is to make the education and networking experience of Affiliate Summit available to affiliates who might not otherwise be able to attend. Each recipient of the Affiliate Summit Pay It Forward Scholarships will be awarded one VIP Pass (a $1,249 value)... [...]

The latest article on ‘Business 2 Community’ is titled “Social Marketing Strategy: The Big Picture”. Austin Fracchia says, “Social marketing has become one of the most important, yet often misunderstood, concepts in advertising over the past five years. The promises of social marketing are great, and various companies and small businesses have demonstrated the possible benefits of paid and unpaid marketing through sites such as Facebook, Twitter, Youtube, Pintrest, and more. In some ways, social marketing has become a holy grail for major corporations and small local businesses... [...]

Rosalind Gardner’s latest blog post is titled “The Surprising Secret To Making FB EdgeRank Work For Users Or Brands”. Gardner says, “EdgeRank is Facebook’s clever algorithm that decides what content you will see based on your actions and the actions of others. To a certain degree, you can control your FB contents and newsfeeds as they pertain to you. If you are a business trying to build Brand Recognition, you also have influence over how well your hard earned money works for you by understanding EdgeRank and how it functions”. The Surprising Secret To Making FB EdgeRank Work For... [...]

Denise Wakeman’s latest blog post is titled “Ten Visibility Tips for Google Plus [#infographic]”. Wakeman says, “You joined Google+ because everyone is telling you what an amazing platform it is tomake an impact, to stand out and be recognized for the authorityy you have (or are building) in your field of expertise. So you’ve filled out your profile and are rocking a killer cover photo, now what? Google+ will suggest people for you to follow, maybe you added some, joined a few communities, and started posting links to your blog. Is it working? Are you getting people to notice you?”. ... [...]

The latest article on the ‘The Future of Ink’ blog is titled “5 Quick and Easy Ways to Generate eBook Ideas″. Nina Amir says, “You know you need an ebook to boost your credibility and business, butyou don’t know where to start.You can’t even think of one idea that seems worthy of a whole book—even a short one. So, you just sit and stare at your computer screen. You watch as your competition produces not just one bestselling ebook but two or three…or more.And you wonder,“How the heck do they come up with all those great ideas?” Findingthe right idea for your business-boosting... [...]

The latest post on ‘Mashable’ is titled “Twitter Adds Scheduled Tweets for Advertisers Only”. Kurt Wagner says, “Twitter updated its advertising tools on Monday, enabling marketers to schedule and publish tweets directly from Twitter, the company announced in a blog post.Previously, advertisers had to use a third-party social media management tool like Hootsuite or SocialFlow to schedule a tweet. Now, it appears that any marketer using Twitter’s Ad Products can schedule and publish their own tweets up to one year in advance“. Twitter Adds Scheduled Tweets for Advertisers... [...]

The latest ‘Econsultancy’ blog post is titled “The effect of Gmail Tabs on email marketing”. Michael Linthorst says, “On May 29 this year, Gmail introduced the new tabbed layout. For many email marketers this was a major concern as this raised questions on the effectiveness and ROI of their email marketing activities. Would the introduction of this new layout affect their open rates? Does this mean email marketing just got a lot harder? Let’s have a look at what this means for email marketers”. The effect of Gmail Tabs on email marketing ‘Econsultancy’... [...]

The latest article on HubSpot blog is titled “6 Stupid Content Promotion Mistakes No Marketer Should Make”. Lisa Toner says, “We’ve all been there: You’ve created a piece of content — a blog, an ebook, a report, a video — with expectations of high volume traction … and then nothing happens. It sucks. You stare at your data, hitting refresh over and over again, while the awful feeling of failure”. 6 Stupid Content Promotion Mistakes No Marketer Should Make HubSpot  [...]