The latest post on ‘Mashable’ is titled “How Social Data Changes Everything We Know About Marketing Strategies”. John Elkaim says, “The emergence of social media and the steady decline of mass media are the two biggest marketing stories of the decade. Both print circulation and TV viewership have been falling consistently since the turn of the century; TV viewership, for instance, is down almost 50%since 2002.In contrast, social media has reported massive gains since the early days of MySpace, with social media usage among U.S. adults increasing by 800% over the past eight... [...]

The latest ‘Econsultancy’ blog post is titled “Could chaos theory explain patterns of influence on social media?”. Nicolas Chabot says, “Since we started to work on mapping influence patterns, I have been wondering if we could find easy recognizable patterns in influence maps. If so, we could probably predict influence patterns and the secret of ROI optimisation would be eventually revealed to CMOs !!! Stimulating thought.  The recent history of science showed that behind apparently unpredictable phenomena, patterns could in fact be identified. Further, similar... [...]

The latest ‘Entrepreneurs-Journey’ blog post is titled “Why Facebook Might Beat Google At The Online Advertising Game”. Yaro Starak says, “During the few years I was running CrankyAds, an advertising management tool for bloggers, I spent quite a bit of time researching the online advertising space. One of my primary goals for this research was to find a way to deal with two issues – Banner advertising sucks, and… There has to be a better way of doing online”. Why Facebook Might Beat Google At The Online Advertising Game Yaro Starak’s ‘Entrepreneurs-Journey’ Blog  [...]

The latest article on HubSpot blog is titled “Don’t Want Your Face Plastered All Over Google? You Have a Few Options”. Corey Eridon says, “Last week, Google announced it’d be using users’ pictures (age 18+ only) in its advertisements, starting November 11, 2013. Great. Oh, and it’s not just your face — it’s also your name, reviews, recommendations, and endorsements”. Don’t Want Your Face Plastered All Over Google? You Have a Few Options HubSpot  [...]

The latest MOZ blog post is titled “Ultimate Guide to Google Penalty Removal”. Lewis Sellers says, “A few months back, I wrote an article on Moz all about a penalty our web agency received for unnatural links pointing to our website. At first, this was a bit of a shock to the system, but since then, we’ve learned so much about Google’s webmaster guidelines and we’ve helped lots of companies get their businesses back on track and remove manual penalties associated with their websites”. Ultimate Guide to Google Penalty Removal MOZ Blog  [...]

The latest post on ‘Mashable’ is titled “8 Innovative LinkedIn Marketing Campaigns”. Todd Wasserman says, “It is now conventional wisdom that any marketer worth her salt is actively marketing her brand on Facebook and Twitter. But LinkedIn?The buttoned-down social network may have more than 238 million users, but it’s not generally considered a hotbed of marketing experimentation. Perversely, that makes it a better destination for marketers — virgin territory where clever promotions can stand out. In many cases, LinkedIn has been eager to join in. The company’s... [...]

The latest ‘Econsultancy’ blog post is titled “SEO is D.E.A.D.”. Andrew Girdwood says, “Despite the danger of over simplification, I rather like the acronym D.E.A.D. as a reminder on how to approach modern, multi-signalled, SEO.  It’s not really dead btw… Data has always been important for SEO. Even now when we’re in the Renaissance Age of SEO with suitable focus on engaging content, clever social ideas, linkbait and outreach there are still many reasons why SEO experts are also Excel experts”. SEO is D.E.A.D. ‘Econsultancy’ Blog  [...]

The latest article on ‘MarketingProfs’ is titled “Email Open Rates and Click Rates Fell in 2Q13”. Ayaz Nanji says, “Email open rates decreased 8.3% in 2Q13 from 1Q13 levels, but increased 11.5% over the equivalent period in 2012, resulting in an overall average open rate of 28.5%, according to Epsilon‘s quarterly email trends and benchmark report. The average click rate in 2Q13 was 4.3%, down both quarter over quarter and year over year. However, the average non-bounce rate (the percentage of emails that were not returned as undelivered) remained strong at 96.1%”. Email... [...]

The latest article on HubSpot blog is titled “17 Marketing Terms You Were Too Embarrassed to Google (But Should Definitely Know)”. Maggie Hibma says, “As inbound marketers, it’s our job to keep up with the latest trends in our industry, news on our competitors, and the latest marketing jargon. But sometimes, every once in a while, a term or concept will eek by you. You might kind of know what it means, but not entirely”. 17 Marketing Terms You Were Too Embarrassed to Google (But Should Definitely Know) HubSpot  [...]

Shawn Collins’ latest blog post is titled “Best Affiliate Marketing Blogs Nominations for 2013”. Collins Says, “Affiliate Summit wants to know which affiliate marketing blogs you think are the best. We will be compiling a list of the best affiliate marketing blogs through public nominations through October 31, 2013. After we’ve compiled the nominations, we’ll post those blogs and have a public vote to determine the winners over the month of November. We will then announce the results in December”. Best Affiliate Marketing Blogs Nominations for 2013 Shawn Collins’ Blog  [...]