The latest article on HubSpot blog is titled “A Free, Customizable Template to Help You Prove Marketing ROI”. Ginny Soskey says, “It’s a brand new month, everyone! It’s a time for new beginnings. New campaigns, new landing pages, new blog posts, new emails, and new social media posts are all on the horizon. But wait … aren’t we forgetting something? With last month’s activities all done, we need to pause for a second to examine what worked”. A Free, Customizable Template to Help You Prove Marketing ROI HubSpot [...]
Archive for the 'Internet Marketing Blogs' Category
The latest post on ‘Mashable’ is titled “10 Predictions About the Future of Ecommerce”. Scott Gerber says, “Personalized shopping is changing the way we find, buy and recommend products to our friends already. But from a business point of view, what’s going to capture shoppers’ attention next? We asked 10 founders to share what they think the future of personalized shopping holds (ecommerce entrepreneurs, listen up!). Here’s what they had to say: 1. Custom Everything Clothes, shoes, glasses and just about everything we thought would never move fully online... [...]
The latest ‘Econsultancy’ blog post is titled “What if web ads became opt-in?”. Danny Chadburn says, “Brazil is set to be a busy place over the next few years with a World Cup and an Olympic Games to host. These grand events not only bring with them some of the greatest sportspeople on the planet, they’re now synonymous with money via an influx of tourism and a strong scent of advertising dollars. This need to satisfy the interests of big businesses could be interesting in São Paulo (the world’s seventh largest city) where in 2006 the local government enacted... [...]
The latest article on ‘MarketingProfs’ is titled “Five B2B Marketing Trends to Watch”. Russ Fradin says, “Today’s B2B marketers find themselves confronting a rapidly shifting landscape. The ever-increasing array of digital/social options means that if companies are to engage with their customers, employees, or competitors through social media, they must use a variety of multimedia platforms and provide eye-catching shareable content. They have to make everything available on mobile. Big Data is not a “nice to have” but a “must have” for marketers to make... [...]
The latest article on ‘Business 2 Community’ is titled “The End of the Google Adwords Keywords Tool”. Lindsay Hittman says, “Most marketers have probably already noticed the disappearance of one of the most stalwart SEO tools: the Google Adwords Keyword Tool. It has been replaced by the Keyword Planner which adds some new functionality and requires an Adwords account. For better or worse the good people at Google are constantly tinkering around with their various services. It’s not uncommon for certain features or tools to be abruptly discontinued with little or no warning... [...]
The latest article on ‘Marketing Land’ is titled “Gmail App Update Points To Arrival Of Mobile Ads”. Ginny Marvin says, “Unlike the desktop version, Gmail apps have remained ad free. It now appears with the latest Android Gmail update, that’s going to change. Artem Russakovskii of Android Police dug in to version 4.6 of the Android Gmail app and found evidence that, while likely not live yet, ads are coming. The code below suggests users will have the ability to save ads as messages and even dismiss an ad, according to Russakovskii: <string name=”ad”>AD</string>... [...]
The latest article on ‘MarketingProfs’ is titled “What Are the Best Days and Times to Post on Instagram?”. Ayaz Nanji says, “Fortune 500 companies post photos on Instagram most frequently on Thursdays, according to a recent report by TrackMaven. However, in terms of effectiveness (as measured as the number of total interactions per 1,000 followers), Thursdays are no better than any other day of the week for posting, the study found. In general, Instagram engagement stays fairly consistent throughout the week, though there is a slight spike on Mondays and a slight dip on Sundays”. What... [...]
The latest article on Business Insider is titled “Facebook Is Trying To Simplify The Kinds Of Ads It Shows You”. Aaron Taube says, “Since Facebook has started to recover from its disappointing May 2012 initial public offering, the number one story about the company is that it has finally “figured out” mobile. But if you ask the company’s head of ad sales, Carolyn Everson, Facebook still has a ways to go on the mobile front. In June, Facebook announced it would consolidate its 27 different advertising products into a number about half that size”. Facebook... [...]
The latest article on HubSpot blog is titled “Facebook’s Graph Search Update Offers Marketers Juicier Data”. Ginny Soskey says, “Hey, remember that groundbreaking, cool feature Facebook announced back in January? It was called Graph Search. It supposedly was going to change the way people used the platform … but it wasn’t really available to be used quite yet. Then in July, Facebook announced it was going to roll out to all U.S. users — again, it was exciting, but”. Facebook’s Graph Search Update Offers Marketers Juicier Data HubSpot [...]
The latest article on ‘Business 2 Community’ is titled “How to Use Storify as a Social Curation Tool”. Lauren Gray says, “Social curation is a somewhat newer trend in the social space. Tools like Storify allow users to crowd-source through public social postings — either during events, or on a daily basis — and allow you to publish those posts, formatted to flow like a story. This takes storytelling to a whole new level with user generated content versus brand-owned content”. How to Use Storify as a Social Curation Tool Business2Community.com [...]