The latest MOZ blog post is titled “When Keyword (not provided) is 100 Percent of Organic Referrals, What Should Marketers Do? – Whiteboard Tuesday”. Rand Fishkin says, “The rate at which Google is lumping keywords into “(not provided)” has skyrocketed in the last month, leading to a huge drop in referral data and speculation that 100% of keywords will soon be masked. In this special Whiteboard Tuesday, Rand covers what marketers can do to make up for this drastic change”. When Keyword (not provided) is 100 Percent of Organic Referrals, What Should Marketers Do? –... [...]

MarketingSherpa has released a case study titled “Email Marketing Relevance: Personalized important occasions campaign by online gift retailer achieves a 39% open rate”. Courtney Eckerle says, “When gift website Mud Pie expanded from wholesale to selling directly to consumers, it became clear that a way to draw in and keep consumers on its e-commerce website was needed. Using an automated email campaign, see how marketers at Mud Pie used personalization and incentives to stay top of mind during events that were important to, and key purchase triggers for, their customers”. Email... [...]

John Chow’s latest blog post is titled “5 Profitable Companies To Watch In 2013”. Chow says, “When you think of “profitable companies,” the big boys like Google might come to mind, but try thinking on a smaller scale. The silver lining of the tough economy was that it encouraged people to go for it and start the company they’d always dreamed about. Investors are in a prime position to become a part of an up-and-coming company, but how do you choose a safe bet? Investing is always a risk, but you can stack the odds a little in your favor with research”. 5 Profitable Companies To... [...]

The latest article on HubSpot blog is titled “Google to Encrypt ALL Keyword Searches: Say Goodbye to Keyword Data”. Pamela Vaughan says, “Warning: This isn’t one of those happy news updates that opens up new doors for your marketing — like Facebook announcing embedded posts. Nope — this is one that’s going to actually close some doors for you. Andlike Peter Griffin says, it’s really going to grind your gears. Yesterday, Search Engine Land reported that Google has made a change aimed at encrypting all search activity — except”. Google... [...]

The latest post on ‘Mashable’ is titled “Pinterest Update Expands Your Article Pins”. Kurt Wagner says, “Pinterest is expanding its set of “rich pins” to include more details about pinned articles, the company announced Tuesday. Now, when users pin a story or article to a board, the pin will also contain other relevant information such as the author’s name, the article title, a brief description and a larger link. Previously, articles pinned on Pinterest only contained photos from the article with a link at the bottom. (Users who wanted to include the article... [...]

The latest article on  ‘Marketing Land’ is titled “Less Than Half Of Digital Marketers Say They Are Highly Proficient At Digital Marketing”. Ginny Marvin says, “In a somewhat sobering poll of 1,000 US marketers, just 48 percent of those who identified as “digital marketers” said they feel highly proficient in digital marketing. And they think even less of their cohort: only 40 percent think their team colleagues are highly proficient in digital marketing. The study, titled Digital Distress: What Keeps Marketers Up At Night was commissioned by Adobe and produced... [...]

The latest ‘Econsultancy’ blog post is titled “12 surefire ways to increase conversions on mobile devices”. David Moth says, “Smartphone conversion rates are typically lower than on desktop and tablet due to a number of factors, not least screen size and a perceived lack of functionality. However as with all areas of ecommerce there are steps that site owners can take to improve the user experience and increase conversions from mobile devices. For an in-depth look at the intricacies of m-commerce download our Mobile Commerce Compendium, but to get you started here... [...]

The latest article on ‘MarketingProfs’ is titled “Your Seven-Point Checklist: Get the Right Landing Page to Show Up in Search Results”. Aleh Barysevich says, “One of our clients, Lisa B., runs an online seed store, which features multiple brands and offers various kinds of seeds (flower, vegetable, garden plants, etc.). Lisa’s store has a unique selling proposition: The varieties of seeds are exclusive and unusual. Among others, the site had a specific section for rare species, so Lisa wanted a corresponding section of her site to rank for “rare plants and seeds.” However,... [...]

The latest article on ‘Business 2 Community’ is titled “Manage Your Marketing: Handling a Crisis”. Margie Clayman says, “For companies, bad press has always been a known enemy. In the past, there were angry customer letters, stories on the nightly news, or critical articles in magazines or newspapers. The one advantage that companies have enjoyed until recently in these scenarios was the luxury of time. There was time to see the problem, time to address it, time to craft a response, and time to get the response out there. Today, with the 24/7 news cycle and the online world... [...]

The latest article on HubSpot blog is titled “A Busy Sales Executive’s Guide to Effective Social Monitoring”. Mark Roberge says, “I talk to sales executives a lot via networking. More often than not, my discussions with them pertain to best practices. One best practice I like to bring up is social media monitoring, which, to me, is something executives need in order to be wholly effective in their jobs”. A Busy Sales Executive’s Guide to Effective Social Monitoring HubSpot  [...]