The latest ‘Web Marketing Today’ blog post is titled “23 Tips for Content Marketing”. Kunle Campbell says, “An effective content marketing strategy can help with your overall marketing efforts and improve your site’s search rankings. Audience awareness and promotion are also key elements to successful content marketing. Here are 23 tips to help craft your content marketing strategy. 1. Rethink What Content Is Content is not just text articles. Content can be video, podcasts, interactive material, and research. Graphics make excellent content and infographics can have high returns-on-investment”. 23... [...]

The latest ‘Econsultancy’ blog post is titled “Time to say a last goodbye to organic keyword data?”. Graham Charlton says, “here are lots of reports around the web right now that Google is redirecting all traffic to the HTTPs (secure) version of its site.  Search Engine Land explains that this may be an attempt to block NSA spying, or perhaps to increase ad sales. Who knows? What does seem certain is that the amount of organic traffic which is encrypted has leapt up over the past month, and more so over the last day or so”. Time to say a last goodbye to organic... [...]

The latest post on ‘Mashable’ is titled “Twitter Seeks $1 Billion Line of Credit, Report Says”. Kurt Wagner says, “Twitter is reportedly seeking a line of credit between $500 million and $1 billion leading up to the company’s IPO, according to the New York Post. The tactic is similar to one used by Facebook during it’s pre-IPO run in 2012, and the money could be used to help Twitter expand even further in the months immediately before hitting the market. A Twitter spokesperson declined to comment on the report. JP Morgan Chase and Morgan Stanley are in talks with... [...]

David Coss (he calls himself Cossack) has announced Komenz, which he describes as a “social comments syndicator”. Whenever anyone makes a comment on your account on a major social network about your site, this software will copy it to all your accounts on other social networks so that you get the maximum leverage from it. It supports, Google Plus, Facebook, LinkedIn, Twitter and WordPress. The result of spreading people’s comments around like this is that a lot more people see these recommendations, and there’s a possibility that your content will become viral. For example,... [...]

The latest ‘Econsultancy’ blog post is titled “Twitter competitions: how to make the most of your promotions”. Melanie Seasons says, “Competitions on Twitter can be a great way for brands to increase followers, boost engagement and raise awareness of campaigns. But are you playing by the rules and making the most of your promotions?”. Twitter competitions: how to make the most of your promotions ‘Econsultancy’ Blog  [...]

The latest article on ‘The Forrester Blog’ is titled “A Few Thoughts on eCommerce in Argentina”. Zia Daniell Wigder says, “I spent several days in Buenos Aires last week which was fantastic – great fun and really helpful in terms of understanding what’s happening in the eCommerce market. Wednesday was the annual eCommerce Day event: It was packed with well over a thousand people in the audience.  I presented on global eCommerce trends that are set to impact the market in Argentina, and also met with a number of online retailers. A handful of takeaways from these conversations: eCommerce... [...]

The latest article on ‘Business 2 Community’ is titled “The Risks Associated with Social Media Marketing”. Craig Robinson says, “No matter the path you decide to follow in business, you’re always at risk of running into some road blocks, legal troubles, PR crises, and a thousand other negative consequences. Most businesses are well aware of this and understand that the risk-reward scenario insists they must move through the minefield in order to achieve success. However, with social media still a relatively new thing for most brands, these risks aren’t yet understood quite... [...]

The latest post on ‘Mashable’ is titled “Microsoft Surface 2: A Better Tablet, But Is It Good Enough?”. Pate Pachal says, “The Surface 2 is a pretty tablet. With its new light-gray finish, the second-generation Surface at least looks the part of a premium tablet. But does it make a more convincing case as aniPad or Android alternative? Microsoft would bristle at the Surface 2 being labeled an “iPad alternative.” In the company’s narrative, the Surface 2 is its own category: a tablet that also serves as a versatile PC when it needs to — something tablets... [...]

The latest article on HubSpot blog is titled “The Anatomy of a 5-Star Subject Line”. Ginny Soskey says, “Let’s face it: Every inbox in the world is cluttered. From automatic emails from social networks flying in every time you’re followed, Liked, pinned, or shared, to company newsletters, to the one-off email from your mother reminding you about an upcoming holiday … your email’s probably feeling pretty full right about now”. The Anatomy of a 5-Star Subject Line HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Google and authorship: more than just a picture in SERPs”. Malcolm Slade says, “Authorship is one of the hot topics in SEO at the moment. Everyone expects it to have some value at some point but most people haven’t given it much thought other than reading about how it can get your picture next to your content. Let’s change that”. Google and authorship: more than just a picture in SERPs ‘Econsultancy’ Blog  [...]