The latest article on ‘MarketingProfs’ is titled “Do Consumers Trust Online Reviews?”. Ayaz Nanji says, “A quarter of consumers think the information presented on online rating sites is unfair: 16% say it is overly negative and 9% say it is overly positive, according to (pdf) a recent report by Maritz Research. The remaining 75% of survey respondents say the information presented is generally fair. However, even those respondents say readers need to separate trustworthy reviews from untrustworthy ones“. Do Consumers Trust Online Reviews? MarketingProfs  [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Why Facebook Should Stop Judging Content Quality″. Baer says, “TechCrunch put an article out on August 23, 2013 reporting that Facebook will soon begin to punish “LOLCats-style memes” in the Facebook newsfeed. Facebook believes memes are low quality, but did not explain why, and I completely disagree. This post is entirely my opinion. Facebook Shouldn’t Be Judging Content Quality This action is a huge”. Why Facebook Should Stop Judging Content Quality Jay Baer’s ‘Convince & Convert’ Blog  [...]

The latest article on ‘Business 2 Community’ is titled “Checklist for the Annual Marketing Review”. Vickie Pittard says, “September is the time when most businesses, regardless of size, launch the annual review and planning season. The two parts of the process are critical: review and planning. Review and analysis of the current year is essential only if you do not mind continuing to do the same things and achieve the same results. In this case planning is easy – simply change the dates on your planning documents, redistribute and repeat. If, on the other hand, you want... [...]

Shawn Collins’ latest blog post is titled “Video of Rae Hoffman Keynote at Affiliate Summit East 2013”. Collins Says, “There was a keynote presentation by Rae Hoffman, CEO of PushFire, at Affiliate Summit East 2013, which took place August 18-20, 2013 at the Pennsylvania Convention Center in Philadelphia, PA. Ten+ years ago Rae started a small website about her son and his medical condition that became one of the first international support groups and largest website in general on the topic. It earned national media coverage and helped further medical research in the field”. Video... [...]

The latest ‘Web Marketing Today’ blog post is titled “15 Popular WordPress Plugins”. The WMT staff says, “WordPress is one of the most popular content management system platforms. It runs nearly 19 percent of the top 10 million websites, according to some estimates. One of the reasons for its popularity is the thousands of plugins, which extend and enhance WordPress functionality in areas”. 15 Popular WordPress Plugins Web Marketing Today  [...]

The latest post on ‘Mashable’ is titled “Report: NSA Can Break Internet Encryption”. Lorenzo Franceschi-Bicchierai says, “Newly published documents leaked by Edward Snowden reveal that the National Security Agency has secretly developed various methods of circumventing widely used Internet commercial encryption technologies, including HTTPS and SSL, which are used to secure anything from banking transactions to email services. The NSA uses a wide range of ways to circumvent web encryption, include using supercomputers to brute-force the intercepted communications, pressuring... [...]

The latest ‘Econsultancy’ blog post is titled “Three important marketing lessons from Apple’s latest iPhone adverts”. Edwyn Raine says, “The next few years will be interesting for Apple. With innovation inevitably slowing and consumers becoming aware of its incremental design tactics there will be worries in the camp. But regardless of these growing concerns, there is no question that Apple is still marketing in a way which is incomparable to any other brand. While the company is still innovating in its marketing output, we should take a second to learn a thing... [...]

The latest article on HubSpot blog is titled “What Exactly Does Google Consider High Quality Marketing Content?”. Bill Faeth says, “Every 24 hours, 2 million unique blog posts are published. In light of this statistic, the quest to claim the #1 spot on Google’s search results for key terms in your industry suddenly seems harder than ever, doesn’t it? Google’s search algorithm uses myriad different factors, known as “signals,” to determine quality”. What Exactly Does Google Consider High Quality Marketing Content? HubSpot  [...]

The latest MOZ blog post is titled “Comparing Rank-Tracking Methods: Browser vs. Crawler vs. Webmaster Tools”. Dr. Peter J. Meyers says, “Which rank-tracking method is the most accurate? I set out to answer that question by comparing rankings for 500 keywords across four methods: (1) Personalized, (2) Incognito, (3) Crawler, and (4) Google Webmaster Tools”. Comparing Rank-Tracking Methods: Browser vs. Crawler vs. Webmaster Tools MOZ Blog  [...]

The latest post on ‘Mashable’ is titled “How Facebook Is Using Your Photos in Ads”. Kurt Wagner says, “Much has been written regarding Facebook‘s new “Statement of Rights and Responsibilities” policy — the company announced changes to it a few weeks back in the wake of a class action lawsuit settlement at the end of August. Most alarming to users was the understanding that their profile data, including their profile picture, name, and personal information, could show up as part of a Facebook ad their friends may see on the site. This information was not new,... [...]