The latest article on ‘MarketingProfs’ is titled “Apply Lifetime Value Targeting to Reach Customers Online”. Russell Glass says, “Online ad targeting has become pervasive over the past few years. It started with basic behavioral targeting, and it has moved to other forms of audience targeting, including business demographics, site retargeting, social graph targeting, and even CRM retargeting. All of these forms of targeting have helped marketers efficiently move spend to increasingly more valuable audiences, but ultimately the goal of all such capabilities is to drive greater awareness... [...]
Archive for the 'Internet Marketing Blogs' Category
The latest ‘Econsultancy’ blog post is titled “The ultimate guide to….the 404 status code and SEO”. Andreas Pouros says, “Every page you visit on the Internet will return something called a ‘status code’, a code consisting of three numbers that communicate to the requester the status of their request for a particular page. A 404 is ultimately an error message by default and is a very frequent and recognisable message experienced by every single internet user. 404s are not inherently bad, they exist for a very good reason. Their ambiguous nature however means... [...]
The latest article on HubSpot blog is titled “Salespeople Need to Be Remarkable, Too”. Frank Belzer says, “When I was invited to write a few posts for HubSpot, I decided that one of my topics would be about the “Be Remarkable” theme of their recent INBOUND 2013 conference in Boston and how we can apply that concept to Sales in addition to Marketing. What does it mean to provide a remarkable sales experience for your potential clients?”. Salespeople Need to Be Remarkable, Too HubSpot [...]
The latest article on ‘Business 2 Community’ is titled “3 Quick Rules for Controlled Content Growth”. Arsham Mirshah says, “Content is the stuff that makes internet what it is. Now, there are many definitions of what people actually mean by “content”. For the sake of this post, however, content is the stuff that’s spread out on your web pages — the words, the pictures, the videos, and all the crazy combinations and formulations you can think of. What many people fail to realize is that content creation is more than putting words and images onto a webpage. Being aware... [...]
The latest ‘Aweber’ blog post is titled “Fall 2013 Marketing Trend Report”. Rebekah Henson says, “A new season means new design and fashion trends to look out for. The same goes for your marketing. Plenty of industries get seasonal trend reports and you should, too! As a follow-up to our Spring 2013 Trend Report, here’s our outlook for the fall: Mix & Match Style Fall design and fashion trends are“. Fall 2013 Marketing Trend Report Aweber Blog [...]
MarketingSherpa has released a case study titled “Video Marketing: Coworking space grows Facebook views from 5,000 to 20,000 per day”. Courtney Eckerle says, “Plagued with SEO issues and wanting to increase its night memberships, Dallas coworking space Common Desk decided to launch a YouTube page. In this case study, see how it improved its SEO and increased night memberships by 30% through embracing short “episodes” that showcased its unique culture. By featuring its members, Common Desk created a storyline reflecting its monthly coworking theme”. Video Marketing:... [...]
The latest article on HubSpot blog is titled “Everything You Need to Know to Get Started With Pinterest for Business”. Ginny Soskey says, “Getting started on a new social network — regardless of what it is — can sometimes feel incredibly daunting. You’re dealing with a lot of new things: new platform rules, new platform technology, new audience using the platform, and most likely a new marketing strategy to make the most of the new thing. And while all the changes in social media require inbound marketers like us to just”. Everything You Need to Know... [...]
The latest post on ‘Mashable’ is titled “Apple’s Share of Mobile Web Usage Dropped 10% This Year”. Zoe Fox says, “Apple is losing its dominance over the mobile web. In the past year, its share of global mobile web traffic shrank from 65.9% to 54.9%. Android has picked up more than 7% of Apple’s market share loss. No OS other than Google’s has made a significant increase. Statista created this chart, using data from market research firm Net Applications, which shows the changes in the top platforms’ mobile web traffic share over the past year“. Apple’s... [...]
The latest article on ‘MarketingProfs’ is titled “Three Ways to Use Pinterest and Instagram to Build Stronger Consumer Relationships”. Apu Gupta says, “Social media conversations are shifting from text to pictures, making images the new language of fan engagement. Consumers are talking about the products they want and the products they buy. Practically every phone has a camera, so snapping a quick shot of the shirt you’re trying on in a dressing room, or sharing a panoramic image of your brand-new kitchen, is easier than ever. This transition is taking place for one simple reason:... [...]
The latest ‘Econsultancy’ blog post is titled “50% of businesses believe that social offers greatest marketing opportunities over next year”. David Moth says, “Digital marketing offers greater opportunities for businesses over the next year than more traditional channels, according to a new report. When asked to identify which three marketing channels offer the greatest opportunities, half of brands (50%) mentioned social media followed by email (43%) and websites (35%). In fact the top 10 most cited channels are all online, with the most popular offline channel being... [...]