The latest article on ‘MarketingProfs’ is titled “Paid Search vs. Organic Search: Which Converts Better?”. Ayaz Nanji says, “Paid search visits have a 35% higher conversion rate for e-commerce websites compared with visits from organic search, according to a recent report by MarketLive. The report, which was based on data from more than 200 e-commerce websites with over $1.5 billion in combined annual sales, found that visitors arriving from paid search links had a 2.6% average conversion rate in the first six months of 2013, compared with a 1.9% conversion rate for organic search... [...]

The latest ‘Econsultancy’ blog post is titled “Do Twitter images really increase engagement?”. Matt Owen says, “With more than 9,000 messages being sent every second, Twitter can be a noisy place, so it’s always important to distinguish yourself from the crowd. Luckily, Twitter has a few features that can help, including Twitter Cards, promoted tweets and images. Over on Facebook, posts that include optimised images receive around 120% more engagement. Research suggests that the same is true on Twitter, so I decided to test this out”. Do Twitter images... [...]

The latest post on ‘Mashable’ is titled “11 Twitter Apps You’ll Use Every Day”. Taylor Casti says, “We love Twitter, we really do. The ever-changing feed. The challenge of squeezing a message into 140 characters. The feeling of accomplishment you get when a celebrity retweets you. Yeah, Twitter is pretty great. But like everything — with the possible exception of bacon — Twitter has its flaws. Twitter apps help to correct some of those flaws, giving you more control over the Twitter ecosystem. From scheduling tweets to viewing which one of those jerks unfollowed you,... [...]

The latest MOZ blog post is titled “Why Local Businesses Don’t Need Big Budgets for Their Content Marketing”. Matthew Barby says, “Time and again we hear the same old argument that we shouldn’t be building links, but that we should be focusing on developing exciting and unique content that encourages organic linking all by itself. I completely agree with this statement, but I see businesses misinterpret this far too often”. Why Local Businesses Don’t Need Big Budgets for Their Content Marketing MOZ Blog  [...]

The latest article on ‘MarketingProfs’ is titled “Three Ways to Use Pinterest and Instagram to Build Stronger Consumer Relationships”. Apu Gupta says, “Social media conversations are shifting from text to pictures, making images the new language of fan engagement. Consumers are talking about the products they want and the products they buy. Practically every phone has a camera, so snapping a quick shot of the shirt you’re trying on in a dressing room, or sharing a panoramic image of your brand-new kitchen, is easier than ever. This transition is taking place for one simple reason:... [...]

The latest article on ‘Business 2 Community’ is titled “Did Google Inadvertently Created a Protection Racket Called the Penguin Update?”. Matt Wilson says, “You’ve heard the news by now, I’m sure; Google released an update to their algorithm in April 2012 called Penguin, then a fresh update in May 2013 called Penguin 2.0 and the implications are that anyone who has participated in manipulative link building is at risk of losing keyword ranking and traffic. There’s only one way to protect your website from Penguin damage and that’s to clean up the links pointing at... [...]

The latest article on HubSpot blog is titled “Advertising Loses More Jobs Than Any Other Industry”. Dan Lyons says, “Here’s a puzzle for you: What do advertising and promotion managers have in common with construction helpers, carpenter helpers, stucco masons, typists, textile machine workers, and people who operate drilling and boring machines? Answer: They’re all working in areas where”. Advertising Loses More Jobs Than Any Other Industry HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Does Google’s authorship integration affect search rankings?”. Marcus Tober says, “It would not be a big surprise if Google was using information from Google author profiles to influence how pages rank in searches., but as yet there is no evidence to show a correlation between author profiles and better ranking URLs.  Google’s authorship markup feature allows news, other online publications and blogs to use the rel=”author” tag to connect their authors’ online articles to official author profiles on... [...]

The latest article on ‘The Forrester Blog’ is titled “The Magic Behind A Well Designed Mobile Experience”. John Dalton says, “Recently I witnessed a bit of design magic. I was reviewing some research with a customer experience colleague who suddenly realized that he’d left some notes on his laptop, which was tethered to his desk. Knowing that he just started using Evernote, I suggested he sign into his account on his iPhone (which never leaves his side) and get his notes there. Voilà. For seasoned Evernote users there’s nothing magical about this. But for my coworker, something... [...]

The latest article on  ‘Marketing Land’ is titled “Is Your Email Program Experiencing That 2:30 Feeling?”. Clint Kaiser says, “That 2:30 feeling doesn’t just hit people. Think about your email program and how energized it is. If email marketers are honest with themselves, many would admit their programs have hit a lull. They’ve become sluggish, struggling to make it over the afternoon hump and burst with life again. Fatigue has set in and productivity has plateaued. The program needs an energy boost, and fortunately there are a lot of flavors to choose from”. Is... [...]