The latest article on HubSpot blog is titled “How to Convert Casual Blog Visitors Into Dedicated Subscribers”. Pamela Vaughan says, “You probably know all too well by now that content creation is a very necessary function of successful inbound marketing. And for the inbound marketers who embrace that, abusiness blog is one of the most reliable and effective platforms for publishing much of the content they create. But if you’ve been consistently blogging for a while, you probably have all the business blogging basics down pat”. How to Convert Casual Blog Visitors... [...]
Archive for the 'Internet Marketing Blogs' Category
Jeremy Schoemaker’s latest blog post is titled “Should you submit your dirty laundry to the Google spam team?”. Schoemaker says, “In case you missed the news, Matt Cutts has solicited webmasters to submit their poorly ranking websites to them, so they can have a look exactly why your website isn’t ranking as well as should. No, that’s not a joke. Really. Matt Cutts had everybody aflutter when he tweeted “If there’s a small website that you think should be doing better in Google, tell us more here” Now, looking at the responses it is clear I wasn’t the only one who thought... [...]
The latest article on ‘Marketing Land’ is titled “How To Design A Landing Page That Converts”. John Paul Mains says, “As marketers, getting quality traffic to our websites has never been easier. We have SEO, PPC, social media, email marketing, display ads, photo marketing, mobile ads… and the list keeps growing. Consumers, however, are learning to automatically tune out anything that isn’t interesting. This drives businesses to spend even more, becoming more creative and pulling out every tactic they can think of to capture consumer attention. So, with all... [...]
Noah Whitmore was unhappy with the limitations of pop-up software for WordPress. The existing plugins didn’t work well with mobile devices and were restricted in what they could display. So he created his own pop-up builder, and he calls it: Popit Plugin. Here’s what it can do for you: • Instead of limiting you to a boring rectangle, it can pop up a balloon or thought bubble with your message • When the visitor hovers their mouse over your message, it becomes animated. • Besides text in the pop-up window, Popit Plugin supports a clickable image and video • It lets... [...]
The latest article on ‘MarketingProfs’ is titled “Paid Search vs. Organic Search: Which Converts Better?”. Ayaz Nanji says, “Paid search visits have a 35% higher conversion rate for e-commerce websites compared with visits from organic search, according to a recent report by MarketLive. The report, which was based on data from more than 200 e-commerce websites with over $1.5 billion in combined annual sales, found that visitors arriving from paid search links had a 2.6% average conversion rate in the first six months of 2013, compared with a 1.9% conversion rate for organic search... [...]
The latest ‘Econsultancy’ blog post is titled “Do Twitter images really increase engagement?”. Matt Owen says, “With more than 9,000 messages being sent every second, Twitter can be a noisy place, so it’s always important to distinguish yourself from the crowd. Luckily, Twitter has a few features that can help, including Twitter Cards, promoted tweets and images. Over on Facebook, posts that include optimised images receive around 120% more engagement. Research suggests that the same is true on Twitter, so I decided to test this out”. Do Twitter images... [...]
The latest post on ‘Mashable’ is titled “11 Twitter Apps You’ll Use Every Day”. Taylor Casti says, “We love Twitter, we really do. The ever-changing feed. The challenge of squeezing a message into 140 characters. The feeling of accomplishment you get when a celebrity retweets you. Yeah, Twitter is pretty great. But like everything — with the possible exception of bacon — Twitter has its flaws. Twitter apps help to correct some of those flaws, giving you more control over the Twitter ecosystem. From scheduling tweets to viewing which one of those jerks unfollowed you,... [...]
The latest MOZ blog post is titled “Why Local Businesses Don’t Need Big Budgets for Their Content Marketing”. Matthew Barby says, “Time and again we hear the same old argument that we shouldn’t be building links, but that we should be focusing on developing exciting and unique content that encourages organic linking all by itself. I completely agree with this statement, but I see businesses misinterpret this far too often”. Why Local Businesses Don’t Need Big Budgets for Their Content Marketing MOZ Blog [...]
The latest article on ‘MarketingProfs’ is titled “Three Ways to Use Pinterest and Instagram to Build Stronger Consumer Relationships”. Apu Gupta says, “Social media conversations are shifting from text to pictures, making images the new language of fan engagement. Consumers are talking about the products they want and the products they buy. Practically every phone has a camera, so snapping a quick shot of the shirt you’re trying on in a dressing room, or sharing a panoramic image of your brand-new kitchen, is easier than ever. This transition is taking place for one simple reason:... [...]
The latest article on ‘Business 2 Community’ is titled “Did Google Inadvertently Created a Protection Racket Called the Penguin Update?”. Matt Wilson says, “You’ve heard the news by now, I’m sure; Google released an update to their algorithm in April 2012 called Penguin, then a fresh update in May 2013 called Penguin 2.0 and the implications are that anyone who has participated in manipulative link building is at risk of losing keyword ranking and traffic. There’s only one way to protect your website from Penguin damage and that’s to clean up the links pointing at... [...]