The latest article on  ‘Marketing Land’ is titled “Who Needs Foursquare More: Google, Yahoo Or Microsoft?”. Greg Sterling says, “Bloomberg reported late yesterday that Microsoft and American Express are competing for an “equity stake” in Foursquare. Amex is something of a surprise here and could do some very interesting things with Foursquare beyond its previous experiments. Amex is also an interesting sales partner (potentially) for Foursquare as it tries to gain more small business advertisers”. Who Needs Foursquare More: Google, Yahoo Or Microsoft? Marketing... [...]

The latest article on ‘MarketingProfs’ is titled “Design Emails With a Mobile Mindset: Five Tips”. Celine Neulat says, “Last month I received an email from my grandmother that included the telltale “sent from my iPad” signature at the bottom. It is safe to assume that grandma does not know what an app is, and that she uses her iPad for Skype and email only. Yet, it made me realize how mainstream mobile technology has become. Which leads to the question: With nearly half of emails now opened on mobile devices, are companies designing emails with a mobile mindset? Most companies... [...]

The latest ‘Econsultancy’ blog post is titled “Companies more focused on acquisition than retention: stats”. Graham Charlton says, “According to a new report, both companies and agency clients have a greater focus on customer acquisition than retention (44% vs. 16% for companies and 58% vs. 12% for agency clients). Just 40% of companies and 30% of agencies have an equal focus on acquisition and retention. The stats, from the Econsultancy/Responsys Cross-Channel Marketing Report 2013 show the difference between where respondents think the focus should be, and where... [...]

The latest article on Business Insider is titled “How 4 Major Companies Revitalized Their Brands By Being Great To Their Customers On Social Media”. John Heggestuen says, “Most brands offer dreadful customer service on social media. A study from Socialbakers, a social media analytics company, found that response times have actually worsened recently, instead of improving, as the chart shows. But a few companies are doing great things with social media, and helping to recast their companies as customer-centric organizations. In several cases, companies facing crises or PR disasters... [...]

The latest article on ‘Business 2 Community’ is titled “7 Reasons You Should Consider A Mobile Strategy”. Matt Baglia says, “Mobile hasn’t become a buzzword over the last couple years for no reason. It’s driving traffic and boosting revenue for businesses who take their mobile strategy seriously. Whether it’s mobile search, mobile SEO, or text marketing, if you put some effort in, you’ll likely see a worthy return. This infographic by SlickText.com highlights 7 statistics that will get you thinking more about your mobile strategy”. 7 Reasons You Should Consider... [...]

The latest article on HubSpot blog is titled “10 Brilliant Pinterest Board Ideas From Real Brands”. Ginny Soskey says, “Yes, Pinterest might be the fourth largest traffic driver in the world … but it’s still a pretty challenging network to use for most companies, especially for those in the B2B sector. Maybe you’ve claimed your company’s Pinterest profile and added a board or two with a few pins. Or maybe you haven’t even dipped your toe into the network yet”. 10 Brilliant Pinterest Board Ideas From Real Brands HubSpot  [...]

The latest article on  ‘Marketing Land’ is titled “4 Must-Know Facts On Product Listing Ad Mechanics”. Kohki Yamaguchi says, “Google’s Product Listing Ads (PLAs) have rapidly gained market share since being introduced last year, and PLAs are now well established as an integral part of retail marketers’ pay-per-click (PPC) strategies. This rapid growth has been fueled in part by theimproved performance of PLAs over traditional text ads. However, the increased spend has also resulted in competitive inflation, where CPCs for PLAs now match or exceed that... [...]

The latest article on ‘MarketingProfs’ is titled “Work Smarter, Not Harder, With Marketing Automation”. Adam Blitzer says, “Marketers in businesses of all sizes have found success using marketing automation to automate and integrate online marketing efforts, cutting down on manual processes and freeing marketers up to try new approaches. By integrating email, search marketing, lead generation, social campaigns, CRM and Web analytics into one system, marketers can work smarter, not harder. Whether you’re completely new to marketing automation or already approaching pro status, there... [...]

The latest ‘Econsultancy’ blog post is titled “Simplifying personalization: three ways every online business can achieve it today”. Juliet Stott says, “Online personalization has been blighted by the stigma that it’s something we’d all love to achieve but it’s out of the reach for the middle market. In fact, a recent Econsultancy survey that found that 94% of companies sampled agreed personalization “is critical to current and future success” but they didn’t know where to start or how to approach it. But the tables are turning and this is all about... [...]

The latest post on ‘Mashable’ is titled “3 Essential Tips for Using the Cloud”. Christina Warren says, “Jessica asks, I’ve decided to trust the cloud for my business, but I’m still concerned about reliability. What can I do to make sure I can still access my data and applications if the cloud fails? Great question, Jessica! In the grand scheme of things, the cloud is usually quite reliable. Still, downtime and outages do happen. Just last week, Instagram experienced downtime right before the VMAs because Amazon — which powers much of its cloud infrastructure... [...]