The latest article on ‘MarketingProfs’ is titled “Back-to-School Marketing Attribution 101: Four Lessons”. Jeff Zwelling says, “By mid-summer, a little voice inside almost every consumer—no matter his or her age—says, “Go buy a Trapper Keeper. Get a cool backpack. Find a new pencil sharpener. Go. Now.” Back-to-school shopping is such an ingrained tradition, one might think it should be an easy win for marketers. Today, however, consumers have far more products from which to choose, and marketers have many more channels through which to deliver their messages. How can a... [...]

The latest article on  ‘Marketing Land’ is titled “Up Close With Gmail Inbox Tabs: What’s Caught As Promotions; What Gets Into Primary”. Kohki Yamaguchi says, “Gmail’s new “tabbed” inbox is designed to ensure that your most important email makes it to the main “Primary” tab while lower-priority messages from marketers get diverted into a “Promotions” tab. It generally works as advertised, though in my testing, I’ve found some surprises along the way. Come along for a personal look at Gmail Tabs in action”. Up Close With Gmail Inbox Tabs:... [...]

The latest ‘Econsultancy’ blog post is titled “10 interesting Econsultancy posts from August”. Ben Davis says, “Some of you might have been lucky enough to have escaped work in August. And, while I’m sure you enjoyed lounging at Club Med, there is some interesting Econsultancy content you have missed! Here is our top 10 posts of the month, from great comment threads to ‘sleepers’ that are too good to be missed”. 10 interesting Econsultancy posts from August ‘Econsultancy’ Blog  [...]

The latest article on HubSpot blog is titled “The Resources You Need to Maintain a Squeaky Clean Brand Image [In Under 100 Words]”. Corey Eridon says, “Keeping your reputation squeaky clean’s about more than just good PR. You need to monitor social media — use Social Inbox or read this guide for a higher-level overview“. The Resources You Need to Maintain a Squeaky Clean Brand Image [In Under 100 Words] HubSpot  [...]

The latest MOZ blog post is titled “Planning for Success: Three Essential Consulting Project Plans”. Benjamin Estes says, “From spending time answering a client’s questions to accepting additional out-of-scope tasks, consultants are presented with a great many opportunities to derail their projects. By creating plans for the pitching, strategy, and execution stages, you can mitigate the risk and stay on track”. Planning for Success: Three Essential Consulting Project Plans MOZ Blog  [...]

The latest article on ‘Business 2 Community’ is titled “Why Social Media Is So Addictive (And Why Marketers Should Care)”. Tom Lowery says, “Has the hype about social media turning us all into narcissists, egomaniacs and internet drug-addicts run its course? I doubt it. A quick search on Google and you’ll find hundreds of articles warning us of the “drug” that is social media.”. Why Social Media Is So Addictive (And Why Marketers Should Care) Business2Community.com  [...]

The latest article on  ‘Marketing Land’ is titled “Is Your Marketing Program Ready For Holiday?”. Benny Blum says, “Q4 is closing in and retailers are bracing for yet another record-breaking onslaught of promotions, traffic, sales and revenue that will make or break the business calendar. With the end of back-to-school comes the inevitable code freezes and holiday lockdowns. So while production teams audit for site stability, scalability and vulnerability, there’s no better time to take a step back and audit your marketing program. In this post, I’ll present... [...]

The latest article on ‘MarketingProfs’ is titled “How Brands Are Using Tumblr”. Ayaz Nanji says, “Just under one-third (31%) of the Interbrand Top 100 Brands have created Tumblr accounts, according to a recent report by Simply Measured. Most of those accounts are active, and 21 of them posted during the 30-day period examined in the report (July 5-August 4, 2013). Most (27) of the 31 brands with Tumblr accounts also have Pinterest or Instagram accounts, suggesting that companies are using the service as a complement to those other social networks“. How Brands Are Using Tumblr MarketingProfs  [...]

The latest article on Business Insider is titled “REPORT: 100% Of Internet Users Could Have Ad-Blocking Software By 2018”. Aaron Taube says, “Earlier this month, we told you about a report that found Google lost a whopping $887 million from ad blocking in 2012. A new study suggests that number might just be the tip of the iceberg. In its latest report, the ad-block tracking firm PageFair found that 22.7 percent of ads on the 220 websites it looked at were blocked by browser extensions like AdBlock Plus. What’s more, PageFair said that if ad blocking continues growing... [...]

Have your backlinks lost some of their “link juice”? Most people have found that all the links they worked so hard to build no longer impress Google, Yahoo and Bing as they once did. On-site SEO can improve your search engine ranking after Panda and Penguin. Having a coherent site is now critical, a site that: • Is optimized to tell the search engines what keywords you site relates to • Cloaks any affiliate URLs you use so they point to your own site • Has an XML site map, a video site map and an HTML site map, so the search engins can easily find their way around ... [...]