The latest ‘Econsultancy’ blog post is titled “Nine ways to use site search data for merchandising”. Graham Charlton says, “The terms that customers type into your site search box represent a wealth of valuable data that can be used to learn about your users’ behaviour. They are essentially telling the retailer what they want in their own words. This data can be used in a number of ways: to improve the site search functionality, to optimise results pages for common searches, and to improve merchandising. Here, I look at 10 ways to improve merchandising with... [...]
Archive for the 'Internet Marketing Blogs' Category
Shawn Collins’ latest blog post is titled “Affiliate Link Directories from ZEEF.com”. Collins Says, “I came across a site called ZEEF at Affiliate Summit East 2013, and they have an interesting platform to set up a link directory with (and without) affiliate links. There are a few different ways you can use the site: Expert pages – you can create a subject page in order to get your authority in a given area. An example is a page I am maintaining on ZEEF about Affiliate Summit. Company pages – you can create a company page with a link directory of the company, such as one that... [...]
The latest article on HubSpot blog is titled “What Is CAN-SPAM? [FAQs]”. Corey Eridon says, “CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) is an act that was passed in 2003. That’s right, they looped us in with pornographers. That act is a law that establishes the rules forcommercial email and commercial”. What Is CAN-SPAM? [FAQs] HubSpot [...]
The latest article on Business Insider is titled “Foursquare Says It Has ‘Proven Its Business Model’ And Is Pulling In $1 Million Ad Deals”. Alyson Shontell says, “Things are looking up for Foursquare, Dennis Crowley’s location exploration company. It just soft launched a new alerts feature that Crowley believes is pivotal, and it may pursue a strategic investment from a large company, according to Bloomberg’s Sarah Frier. Foursquare’s revenue, which was a troubling $2 million last year, is growing as well”. Foursquare Says It Has ‘Proven... [...]
The latest article on ‘Business 2 Community’ is titled “5 Reasons Why Social Media Is NOT Helping Your Content Marketing Results”. Carter Hostelley says, “So here’s a question for you. How can B2B marketers be so gung-ho about content marketing, but still seem so lukewarm on social media? Isn’t social media the “marketing” in content marketing? Or is content marketing just about creating relevant and helpful content that you then blast to your email list, push via your website, and hand off to the lead generation networks?”. 5 Reasons Why Social Media Is NOT... [...]
The latest ‘Web Marketing Today’ blog post is titled “6 Mobile Design Tips”. Drew Coffin says, “The growth of mobile devices has impacted web design. Smaller screen sizes and touch interfaces just scratch the surface of designing for mobile. If you don’t have a mobile version or app of your site, there has never been a more pressing time to develop it. Whether you are planning a mobile-specific site, responsive design, or mobile app, here are six tips on designing for mobile. This piece will not address CSS and HTML topics. Instead, I’ll focus on the basic visual elements of mobile... [...]
The latest post on ‘Mashable’ is titled “90% of Yelp Users Say Positive Reviews Affect Their Purchases”. Denise Lu says, “Whether it’s a restaurant, shopping mall, museum or even the hot dog stand down the street, you can find reviews for almost anything on Yelp. Yet there are still many small businesses that are not taking advantage of the online review site. In an infographic from Merchant Warehouse, created by Column Five, studies showed that 90% of Yelp users say that positive reviews affect their buying choices, and 93% of people who conduct research on review sites... [...]
The latest ‘Econsultancy’ blog post is titled “What does a perfect agile marketing strategy look like?”. Chris Lake says, “A few months ago I compiled a list of 26 wonderful agile marketing campaigns, which proves that there are some serious wins to be had for brands that can act fast. But what does it take to react quickly? Good timing is everything in comedy, in sport, in fashion, in cooking, and in business. Wait too long and you’ve missed your moment, but there’s a very sweet spot to hit if you get it right. As Anna Wintour says: It’s always about timing.... [...]
The latest article on HubSpot blog is titled “How to Embed a Pinterest Board on Your Website [Quick Tip]”. Ginny Soskey says, “Last week, I ran into a problem. I was putting together a blog post about the best non-marketing Pinterest boards to follow … but I couldn’t actually get the Pinterest boards to embed in a post after I followed Pinterest’s instructions. That was annoying, especiallysince I had completely written the text part of the post and all I needed was the embedded boards to finish it up”. How to Embed a Pinterest Board on Your Website... [...]
The latest article on ‘Business 2 Community’ is titled “The Tres Amigos: Email, Blogging, and Social Media Marketing”. Belinda Summers says, “ne is boring, two is not quite enough, four is too much and five is a boy band. There’s a reason why three-legged foundations don’t easily topple in the storm. It’s a good strategic number, especially in marketing, where a single-type attack is unheard of. Now if you were to choose three of the best marketing strategies out there, you have to go with the top 3: email, blogging/SEO, and social media. It’s the Holy Trinity of... [...]