The latest article on Business Insider is titled “Social Media Strategy Is Now All About ‘Earned Media,’ Generating Free Exposure For Campaigns”. Marcelo Ballve says, “Earned media is really just the digital-age term for word-of-mouth advertising. It’s an idea that has grown hand-in-hand with content and social media marketing and the notion that a viral success can translate to mega-exposure on the cheap. Everyone wants earned media. Marketing agencies know this, and they routinely pitch their ability to generate it. Most brands and businesses, even small ones,... [...]

The latest article on ‘Business 2 Community’ is titled “Publishing Shared Content? You Will Lose”. Kevin O’Brien says, “As content marketing continues to rule the lands, more and more businesses are looking for ways to publish articles and other forms of valuable content for their website visitors. Content is important for the obvious reason of giving your visitors interesting content to read and share, but more importantly for the lead generation value it brings to the organization. Because content generation is so time consuming, many companies fill their blog with... [...]

The latest article on ‘MarketingProfs’ is titled “Responsive Web Design: The Next Great Hope or All Hype?”. Verónica Maria Jarski says, “Ever visit a company website via your mobile only to find that the site is too hard or irritating to navigate? Chances are you gave up on the site and went to the company’s competitor. Now, imagine similarly driving away your potential and existing customers because your site isn’t made for a mobile era. To prevent that from happening, consider using Responsive Web Design, which adapts a site’s layout to various device types. Images,... [...]

The latest article on  ‘Marketing Land’ is titled “Google Analytics Email Marketing Dashboard For Beginners”. Carrie Hill says, “I received an email from an online retailer today that was a hot mess. It had no text, only one gigantic image, and the image had no alt text or anything to indicate what the email was about before I consented to loading the image. Fail — major fail. With the sophisticated software and programs available today for email marketing, the state of emails I receive from huge corporations blows me away. Historically, email marketing has... [...]

The latest article on HubSpot blog is titled “The Resources You Need to Be an Awesome Email Marketer [In Under 100 Words]”. Corey Eridon says, “First, make sure you’re following the rules. Read up on Sender Score and CAN-SPAM, andcheck that your email list is healthy. Now take that healthy list and segment it real good. For real efficiency, enroll it in an email workflow“. The Resources You Need to Be an Awesome Email Marketer [In Under 100 Words] HubSpot  [...]

The latest post on ‘Mashable’ is titled “Google’s ‘Pay Per Gaze’ and the Future of Connected Advertising”. Adam Ostrow says, “Google may currently have no plans to insert advertising into its nascent Glass product, but the patent the company was recently granted for “pay-per-gaze” technology hints at an ad platform that elevates pay-per-engagement to a whole new level. While Google has played down the notion of rolling out anything soon (it will take years until Glass builds up enough users to make it worthwhile), marketers can’t stop buzzing about... [...]

The latest ‘Econsultancy’ blog post is titled “Google’s new paid and organic report: An expert view”. Ben Davis says, “Google yesterday released a new paid and organic report in AdWords to ‘help you better understand how people searching on Google are connecting with your business’. According to the Big G, the new report is ‘the first to let you see and compare your performance for a query when you have either an ad, an organic listing, or both appearing on the search results page’. Here’s a pic of what the report looks like”. ... [...]

Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “How to Cut Out Advertising in Favor of Inbound Marketing″. Baer says, “Dan Moyle, inbound marketing evangelist at Amerifirst, joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. Read on for some of the highlights and tweetable moments, or listen to the full podcast”. How to Cut Out Advertising in Favor of Inbound Marketing Jay Baer’s ‘Convince & Convert’ Blog  [...]

The latest MOZ blog post is titled “Solving the Pogo-Stick Problem – Whiteboard Friday”. Rand Fishkin says, “When people click through to our sites from a SERP and aren’t satisfied with what they find, they often pogo-stick back to find a different result, signaling to the search engines that the result wasn’t worth it. In today’s Whiteboard Friday, Rand shows us how to keep those searchers satisfied”. Solving the Pogo-Stick Problem – Whiteboard Friday MOZ Blog  [...]

Shawn Collins’ latest blog post is titled “Skimlinks Will Automatically Redirect New iTunes and Groupon Affiliate Links”. Collins Says, “Skimlinks has announced that they will automatically rewrite old iTunes affiliate links to their new affiliate link format, so affiliates won’t be affected as iTunes takes their affiliate program in-­house. This feature will be built into the pre­existing Skimlinks’ javascript and APIs, so current affiliates do not need to do any additional work. iTunes recently announced that they will be taking their affiliate program in-­house via Performance... [...]