The latest article on Business Insider is titled “REPORT: AOL’s $400 Million Video Ad Business Has Tons Of Bogus Inventory”. Jim Edwards says, “AOL just paid $405 million for a video ad business in which up to 80% of ads are bogus, according to Mike Shields at Adweek: Adap.tv has a particular problem with straight-up bogus ad impressions generated by bots for the purpose of taking from advertisers, say multiple sources with first-hand knowledge of the exchange. Some experts pin the amount of suspect inventory in Adap.tv’s exchange at anywhere from 30 to 80 percent”. ... [...]

The latest article on ‘Business 2 Community’ is titled “How To: Speed Up Your Website”. Catalin Zorzini says, “It’s no big secret that web users like their content to be delivered in a swift and efficient manner. Research shows that people expect websites to load within a couple of seconds ideally, and that a delay of more than three seconds will result in 40 per cent of users abandoning that website. Speed of loading also has an effect on trust, conversion rates and repeat visit rates, so as a website owner, why wouldn’t you want your website to load quickly?”. ... [...]

The latest post on ‘Mashable’ is titled “Are Paid Facebook Ads Worth the Bucks?”. Scott Gerber says, “To advertise on Facebook, or not to advertise on Facebook? There’s still plenty of debate about whether advertising on Facebook (or social media in general) is worth it, and whether it’s more useful as a lead generation tactic than a direct driver of sales. But as anyone on Facebook can see from the sheer number of promoted posts and sponsored stories, that businesses large and small are opening their wallets”. Are Paid Facebook Ads Worth the Bucks? Mashable.com  [...]

The latest ‘Econsultancy’ blog post is titled “11 useful tips for designing welcome emails”. David Moth says, “When a customer signs up to an email newsletter they probably expect to receive a message from the brand welcoming them to the mailing list. So it’s no surprise that welcome emails can achieve open rates of above 50%, as subscribers are less likely to see them as spam. Therefore brands need to take steps to ensure they’re making the most of this opportunity by optimising the subject line and content to maximise opens and conversions”. 11 useful... [...]

The latest MOZ blog post is titled “A New Analysis of Google SERPs Across Search Volume and Site Type”. Matt Peters says, “One of the most common questions about this year’s Search Engine Ranking Factors study is whether there are any differences in search results across queries with different search volumes and topic categories. This post dives into the data to find the answer”. A New Analysis of Google SERPs Across Search Volume and Site Type MOZ Blog  [...]

The latest article on HubSpot blog is titled “How to Get a Marketing Promotion: Top Execs Share Their Secrets”. Corey Eridon says, “Warm and fuzzies are nice, but let’s get real — we’re not in marketing for sunshine, rainbows, and unicorns. This is our job, and we want to do it well. And if we do it well, we hope to get promotions and raises. There I said it. But how do you do that? Kinda hard to say”. How to Get a Marketing Promotion: Top Execs Share Their Secrets HubSpot  [...]

The latest article on ‘MarketingProfs’ is titled “Five Tips for Creating Relationships That Drive Sales”. Tom Cates says, “Strong customer relationships drive sales, sustainability, and growth, especially in today’s economy. Companies that build and maintain excellent customer and client relationships lead the pack, whereas those that don’t put clients first fall off pace and, eventually, disappear completely. It is no secret that customers are a company’s greatest asset and it costs much less to retain a current customer than it does to acquire a new one. But even though... [...]

MarketingSherpa has released a case study titled “Email Marketing: Li-Ning’s dynamic content nets 11% of clicks, 49% of email sales”. David Kirkpatrick says, “This case study spans the globe. Li-Ning is a multibillion-dollar sports brand company based in China that provides footwear, apparel, equipment and accessories for both professional and recreational athletes. In order to promote the brand in the U.S. marketplace, Digital Li-Ning discovered that understanding its customers through collecting demographic, psychographic and customer interaction data would allow the... [...]

Gail Trahd’s latest ‘PLR Health Wizard’ blog post is titled “Internet Traffic Week Continues: Who is Stealing Your Content”. Gail says, “Getting spanked in the SERPs by someone who steals your content is frustrating!  All that hard work in another person’s hands. There are a couple of options you can use to stop that from happening, but this the best. And, on another note, let’s look at customer service and how that steals your traffic”. Internet Traffic Week Continues: Who is Stealing Your Content PLR Health Wizard Blog *This blog post was submitted by Gail Trahd.  [...]

The latest post on ‘Mashable’ is titled “10 Online Activities That Dominate Americans’ Days”. Zoe Fox says, “Social networking was the most time-consuming online activity for Americans in 2012, followed by checking email, watching online video and using search engines. Internet users in the United States between the ages of 13 and 64 spent an average of 37 minutes on social networks out of just over three hours online per day”. 10 Online Activities That Dominate Americans’ Days Mashable.com  [...]